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Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does AI fit into your mosaic? At this moment in time, AI lacks emotional intelligence. AI depends on established patterns.

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How Artificial Intelligence Can Help Your Emails Reach The Inbox

SendX

Every time you send an email to market your brand, you always want your target to get the information. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. This concept remains a challenge to most marketers.

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Marketing Design: When to Use AI and When to Outsource

Benchmark Email

Businesses are faced with a dilemma: whether to harness the power of artificial intelligence (AI) or outsource design tasks to human professionals. In this article, we’ll explore the… The post Marketing Design: When to Use AI and When to Outsource appeared first on Benchmark Email.

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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?