Martech

SEPTEMBER 20, 2023

You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments?

Marketing AI 110

Marketing AI Marketing Management PR Press 110

Zoominfo

SEPTEMBER 5, 2023

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. That positions data leaders at the heart of this global transformation, ushering in the next era of AI-ready data.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

SocialPilot

FEBRUARY 26, 2024

“Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity.” – Fei-Fei Li , Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence. Instead, it highlights the collaborative potential of humans and AI.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms.

Marketing AI 104

Marketing AI Forecasting Cross-Selling Loyalty 104

Pam Didner

MARCH 12, 2020

Artificial intelligence, AI is a tech concept lying in the foundation of any intelligent piece of hardware and software. In other words, a global task of AI is to make computers understand and interact with users by the principles of human intelligence. What is Artificial Intelligence (AI)?

Marketing AI 78

Marketing AI Work Management Marketing Management Marketing Automation Services 78

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Marketing AI 103

Marketing AI Work Management Marketing Management Customer Satisfaction 103

Top Rank Marketing

SEPTEMBER 15, 2023

MarketingCharts New Report Finds That Investment in Influencer Marketing Is Rising Faster Than Traditional Ads Influencer marketing spending is expected to grow by 14 percent during 2023, while social media advertising spending will see a 4.1 percent pointing to increasing attendance, 15.8 is expected to expand some 3.5

Marketing AI 110

Marketing AI B2B Marketing B2B Marketing Management 110

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. And they go much further.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This PMax feature, also in beta, is designed to help you win back lost customers through the use of targeted strategies built on behavior patterns discovered by AI. Customer Value mode. Customer retention goal. Detailed demographics.

Marketing AI 103

Marketing AI Features Google Campaigns 103

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 102

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 102

Valasys

JANUARY 8, 2024

The marketing industry is continually evolving in today’s fast-paced digital environment to stay up with customer tastes and technological breakthroughs. Incorporating Artificial Intelligence into advertising campaigns has been one of the most innovative breakthroughs in recent years.

Marketing AI 40

Marketing AI Allocation Paid Search Agency Funnel Advertising 40

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing.

Marketing AI 110

Marketing AI Paid Search Agency Aggregators Forecasting 110

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. We’re gonna explain the who, what, when, where, and why of AI analytics in marketing.

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Binary Demand

FEBRUARY 27, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Even everyday tasks get an AI makeover.

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Demand Generation Demand 52

Martech

APRIL 25, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. However, as martech evolves, marketing teams scramble to keep pace. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.

Marketing AI 90

Marketing AI Allocation Top of Funnel Planning 90

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Valasys

APRIL 10, 2024

10th April, New Jersey: TSMC, the number one contract chipmaker of the world, is an attractive beneficiary of the inventory blooming orders for AI chipsets. TSMC has hit an average of 10% with that share, the fastest growth it has seen in a year, surpassing a forecast of NT$579.5 It now stands at NT$592.6 billion (US $18.5

Forecasting 40

Forecasting Demand Advertising Mediums Planning 40

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. What is the right price for our product?

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Salesforce Marketing Cloud

NOVEMBER 9, 2023

Building a sales forecast is both an art and a science. Accurate sales forecasts keep your leaders happy and your business healthy. Build sales forecasts with accuracy Use the real-time data updates and insights of Sales Cloud to keep your forecasts accurate and your teams on track to hit targets.

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features.

Marketing AI 62

Marketing AI Paid Content Marketing Management Forecasting 62

SmartBrief - Marketing

MAY 3, 2024

on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.

Marketing AI 83

Marketing AI Advertisements Advertising Guidelines 83

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 116

Zoominfo

JANUARY 30, 2024

Established in 2012, Snowflake has rapidly emerged as a leader in the cloud data platform market with Snowflake Data Cloud, and is a major player in business intelligence. These insights not only help improve seller productivity and forecasts , but also quickly surface challenge areas to coach and support sales reps.

Lead Ranking 130

Lead Ranking Lead Scoring Zoominfo Allocation 130

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. EKOM AI ’s EKOM 3.0

Marketing AI 100

Marketing AI Multi-Channel Customer Satisfaction FAQ 100

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Zoominfo

DECEMBER 18, 2023

Separating hype from reality can be a full-time job in today’s market. And even though the public discussion of generative AI tools like ChatGPT may seem overheated at times, it’s clear that business leaders believe there is a fundamental shift underway.

Marketing Management 130

Marketing Management Zoominfo Business Paid Search Agency 130

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

JULY 27, 2023

Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. of entry-to-mid-level employees.

Marketing AI 87

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 87

Exo B2B

JANUARY 30, 2024

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

Marketing AI 52

Marketing AI Resource Management Terms and Conditions Internet Marketing 52

Sprout Social

JUNE 26, 2023

They know it’s one of the most human aspects of running a business—and they’re exploring innovative technologies like artificial intelligence (AI) to enrich it. Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Marketing AI 97

Marketing AI Ideal Customer Profiles Allocation Analysis 97

Varicent

DECEMBER 7, 2021

You probably know this already, but sales forecasting is all about predicting how much revenue your team or business will likely bring in over the next quarter or the next year. Understanding Sales Forecasting. Sales forecasting really matters. As the adage goes, you must hit forecast if you can't hit quota.

Forecasting 98

Forecasting Analytics Work Management Marketing Management 98

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

NOVEMBER 21, 2022

Emerging technology, including augmented reality and AI, will continue to offer more opportunities for event planning. This may include meditation and yoga workshops, dedicated “brain breaks” designed to inspire creativity, “unplugged” tech-free zones, outdoor activities, massage stations, and other sessions designed around wellness.

Trends 268

Trends Marketing AI Co-Registration Conference 268

Bluetext

JANUARY 29, 2024

The cybersecurity market is ever-evolving, and with it, digital marketing strategies should anticipate these trends and adapt to stay ahead of them. As utilization of AI becomes more prevalent, with access to open-source models like ChatGPT, cybersecurity providers will need to develop entirely new standards of trust.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Artificial Intelligence-Driven Insights.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127