Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. They can help businesses stay agile and responsive to evolving customer needs and market dynamics.

eCommerce 100

eCommerce Marketing AI Best Practices Consulting 100

Valasys

AUGUST 14, 2019

According to a report published by codeinwp.com WordPress alone accounts for 50-60% of the total share of the global CMS market. Headless CMSs have no connection what-so-ever with presentation layers, templates, site structure, or design. Customization improves the path of digital experience.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 120

Personalization Practices Allocation Enterprise Management 120

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. A white paper is a marketing document that explores a topic in-depth using research and expertise. Human Made.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. In some cases, marketers are weighed down by the costs of licensing all of these disparate systems.

Digital Experience Platform 92

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 92

Delivra

DECEMBER 15, 2020

Offering Enables Marketers to Leverage Customer Data Across Channels, Driving Engagement. The partnership also allows customers to improve efficiency and boost engagement through a series of best-in-class capabilities across multichannel marketing automation and behavior-based segmentation, without losing their authentic and personal touch.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52

6sense

DECEMBER 16, 2021

Increasing revenue team impact and efficiency ( according to McKinsey , personalization can reduce acquisition costs by up to 50% and boost marketing-spend efficiency by up to 30%). Folloze: Folloze harnesses deep buyer insights, sales orchestration and AI, and can help create personalized experiences and micro-targeted campaigns in minutes.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

CMS Development 114

CMS Development Industry CMS Paid Content Enterprise Management 114

Martech

SEPTEMBER 9, 2021

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. Cleaning up the confusion in marketing ops job postings. Editorial Director. Read more here.

Digital Experience Platform 100

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 100

Martech

APRIL 21, 2022

But the tattoos are not from one single source; they are designed by an international portfolio of artists (you can also design your own) and that means they cover a vast range, not only of subjects, but of styles. Paul Kus, Inkbox’s senior manager of retention marketing, put it starkly. The biggest challenge for Inkbox?

Ideal Customer Profiles 98

Ideal Customer Profiles Cross-Selling Work Management Marketing Management 98

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Some tools use AI to predict how attention will be distributed on a page. They indicate where attention is most likely to go based on how the page is designed. It’s unlike anything else you may find online. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

ClickZ

OCTOBER 21, 2019

In July 2019, digital experience platform Contentsquare acquired Clicktale. The new feature “gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements,” the company states.

Acquisitions 49

Acquisitions Features Barriers Digital Experience Platform 49

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can even take these principles and apply them to your content marketing.) A/B Testing?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Miro is an online whiteboard platform for distributed team collaboration. Deputy is designed to help users simplify their scheduling, timesheets, tasking, employee communication, and administrative tasks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. What benefits would that offer?

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. Deputy is designed to help users simplify their scheduling, timesheets, tasking, employee communication, and administrative tasks.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52