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Website Design Trends: Dark Mode

Bluetext

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Good thing Bluetext has got you covered.

Design 47
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Skills-based hiring for modern marketing teams

Martech

Dig deeper: Before you hire another marketer, do these 5 things first Skills predict performance I coach my CMO clients to take a skills-first approach to hiring. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Evaluating expertise against emerging needs is vital.

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The subtle art of strategic planning in B2B marketing

Exo B2B

At ExoB2B, we have consolidated our approach by developing analysis grids inspired by the methodologies of Pierre Filiatrault and David Aaker, which I consider to be “our father and mother bibles” of strategic planning, so complementary are they. In the world of B2B marketing, every decision must be carefully calculated.

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Website Design Trends: Dark Mode

Bluetext

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. . A “Site” for Sore Eyes, in More Ways Than One.

Design 26
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New Visible Expert® Study Released

Hinge Marketing

These are the types of questions this study was designed to answer. THE FIRST MOVER – This expert was the first to pioneer an area of expertise. Businesses turn to First Movers for the latest innovation or new idea. The post New Visible Expert® Study Released appeared first on Hinge Marketing.

Studies 96
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Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. P roduct development creates those products. Design tests with real users doing their real tasks. Turn the high-value touchpoints into a requirements and design spec.

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Accountable Culture and the Future of Work

Biznology

Designing the Hybrid Office: From workplace to “culture space.” “…Supportive infrastructure, technologies, and organizational processes are necessary but not sufficient for productive collaboration. isn’t the only city seeing a major exodus, according to Zillow’s Mover Report. new units needed by 2025.”