Content4Demand

NOVEMBER 5, 2021

Today, we feature a Q&A with Brian Giese, CEO of True Influence. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.”

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Hubspot

JANUARY 28, 2020

In short, they provide tools and features to help turn interested prospects into paying customers. The platform’s robust suite of features includes conventional sales funnel tools like landing page templates, infrastructure for creating and distributing content offers, and email automation. Image Source: PlusThis.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 64

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

GreenRope

SEPTEMBER 2, 2021

Using ad pixels, follow your target audience around your website to know what products interest them. Feature products that users frequently browse, wishlist, or cart on your site. Leverage Google Ads’ “Lookalikes” feature to tap into audiences that are similar to your existing customers.

Business 52

Business Paid Search Agency Lead Scoring Lead Ranking 52

NetLine

DECEMBER 18, 2023

Collect data As you can see, intent data is gathered from numerous sources, some of which an organization may own and others of which an organization can pay to access. Improve the timing of marketing messages Beyond content relevance, intent data can also help marketing and sales teams improve the timing of marketing messages.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

SmartBug Media

APRIL 1, 2019

Although the benefits of building a LinkedIn presence are clear, one feature of this robust tool hasn’t always had the best rep—LinkedIn groups. LinkedIn groups enable you to cut through that noise and engage with members who have already demonstrated interest in a particular topic or industry. And the cherry on top?

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Hubspot

JUNE 6, 2022

Referencing the company's content demonstrates interest and shows you've done your homework. You want to show that you're in tune with their needs, interests, and specific pain points — that often starts with understanding the nuances of their industry. Read what your buyer reads, and read what your buyer writes.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Hubspot

JANUARY 6, 2021

Per HubSpot's own definition, it's "the process of tracking and managing sales opportunities — contacts who have entered your sales cycle with a demonstrated interest and ability to do business with you — as they move through your pipeline.". In a lot of ways, opportunity management is the practice of gauging sales effectiveness.

Process 98

Process Effectiveness Top of Funnel Work Management 98

The Lead Agency

MAY 3, 2016

A smart marketer can apply all of the tools and features offered by Marketing Automation programs to significantly reduce the effort it takes to close a deal. Simply put, Marketing Automation gives marketers the opportunity to take action as soon as they see a prospect with a high level of engagement with the brand. Things to Bear In Mind.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Hubspot

FEBRUARY 28, 2022

What are the unique features and benefits that come with that particular option? One way or another, make sure you're demonstrating interest without being invasive. Also, look into where it stands as far as solutions like yours go. Is it leveraging a product or service like yours? If so, how is it faring with that solution?

Work Management 57

Work Management Marketing Management Lock-In Peer-to-peer 57

DealSignal

AUGUST 30, 2021

These departments can provide valuable information to support your campaigns, such as insight about underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among account based marketing best practices but is often overlooked.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Content4Demand

APRIL 2, 2020

Compile all the questions viewers asked into a Q&A or another asset that goes straight to the heart of what your buyers are interested in learning more about. Consider new assets that address topics your audience demonstrated interest in. Your audience is an important factor in your content choices.

Planning 52

Planning Top of Funnel Digital Marketing Funnels Peer-to-peer 52

Televerde

NOVEMBER 14, 2019

I adore Orange is the New Black , but I never would have found my absolute favorite show (its Australian counterpart) Wentworth, without Netflix’s amazing hyper-personalization feature. It’s an effective strategy because it focuses ads on prospective customers who have already demonstrated interest in your brand by visiting your website.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

QuanticMind

SEPTEMBER 28, 2018

Subsequently, marketers can increase the percentage of actual conversions by identifying specific keywords that clearly demonstrate intent — with the confidence to know that they will likely result in conversions. To that end, it’s sometimes more strategic to bid on specific long-tail keywords.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Adobe Experience Cloud Blog

JANUARY 29, 2014

educational content to early-stage prospects; product-focused content to prospects who have demonstrated interest). Because these ads are still very new, we can expect even better targeting, and even more useful features in the future. You’re probably already mapping your content offerings to specific buying stages (i.e.

Linkedin 48

Linkedin Marketo Enterprise Management Thought Leadership 48

Hubspot

MAY 2, 2018

Remember, employers want to hire people who have a demonstrated interest in working at their company. Not only are your clients awesome, but the overall mission of your company is something I believe in, too.”. This candidate shows they've done their research and care about Accounting Solutions in particular.

Impressions 78

Impressions Examples Work Management Marketing Management 78

Hubspot

OCTOBER 12, 2016

In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign. Check out this ad featuring Samsung Mobile ’s new Galaxy S6 Edge Plus smartphones, specifically the manual controls built into the camera to enable more precise photography.

Paid Search Agency 28

Paid Search Agency Ads Examples Cost Per Thousand 28

Marketing Insider Group

SEPTEMBER 3, 2020

Retargeting ads are highly targeted — they aren’t just shown to a broad category of people chosen based on their age, gender, or location, but specific individuals that have a demonstrated interest in your brand or product. How Retargeting Campaigns Work. There are two types of retargeting campaigns: pixel-based and list-based.

Clickthrough 301

Clickthrough Cost per Lead Advertising Funnels Top of Funnel 301

Binary Demand

MAY 24, 2024

Interest: As prospects engage with your brand, they demonstrate interest by exploring product pages, subscribing to newsletters, or participating in webinars. Intent: Ready to act, buyers in this stage express their buying intention by downloading demos, requesting proposals, or scheduling demonstrations.

Top of Funnel 96

Top of Funnel B2B Sales Lead Ranking Enterprise Management 96

Hubspot

JUNE 29, 2011

You don’t have to constantly offer giveaways and promotions in your feed, but if you offer great value consistently, then followers will be paying closer attention when you share special products or items you want to feature. ” is a common question people ask that demonstrates interest) or even your competitors.

eCommerce 28

eCommerce Twitter Effectiveness Paid Search Agency 28

Zoominfo

AUGUST 30, 2023

When used correctly, B2B intent data boosts conversions and sales. What Are the Different Types of Intent Data? There are three different types of intent data: First-party intent data is used for account tracking features, such as WebSights and FormComplete.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

CoSchedule

JANUARY 24, 2023

Download Now [table of contents] Research The Blog Post Topic Audience Start by brainstorming topics in which your target audience has demonstrated interest. Google Books : Google Books features over 15 million publications you can search and check out for free. This section covers your offering’s features and benefits.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Binary Demand

MAY 17, 2024

Lost leads: Group your lost leads according to the reasons for disengaging and tailor your marketing efforts, such as special deals or new feature releases, to bring them back. For example, more points can be awarded to someone who wants a product demo or invested time in scrolling your website.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Hubspot

FEBRUARY 14, 2013

downloaded content, talked to sales, demonstrated interest in a specific part of your product). Seek out interesting ways to distinguish your brand with your hello, goodbye, and even your packaging. Don’t force it, just try to find authentic ways to demonstrate personality in your emails.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

AUGUST 14, 2020

TLDR: Choose this ad to increase the chances of your target audience recognizing and recalling your brand, and the features that make it stand out from competitors. By bringing more visitors to your featured destination, you’ll increase the likelihood of a user taking favorable actions on your landing page.

Facebook 101

Facebook Paid Search Agency Ads Campaigns 101

PathFactory

FEBRUARY 26, 2020

Activating real-time alerts so that you and your team can get in touch with the people who have demonstrated interest in your business within an appropriate amount of time. Of course, this builds up your engagement score, but there’s a hidden gem within this feature.

Account Based Marketing 96

Account Based Marketing ABM Linkedin Work Management 96

Rev

JANUARY 18, 2023

MOFU Content In the consideration stage, your content should focus on showcasing your product’s or service’s benefits and features. For example, you might create blog posts, whitepapers, infographics and social media posts.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

DealSignal

JANUARY 25, 2023

These departments can provide valuable information that can support your campaigns, such as insight into underutilized features that would actually solve a common customer pain point you are building a campaign around. This is crucial among ABM best practices but is often overlooked.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

Single Grain

AUGUST 21, 2014

Marketing automation programs include such a wide range of features that defining what they are is easiest done by examining what it is they can do. One of the most important features of any good marketing automation program is its ability to track the movement of prospects across your various web properties.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Lake One

MARCH 26, 2019

Warm lead – A prospect who shares some similarities with your ideal customer and has demonstrated interest in your product or solution. Is it that they visited your pricing page or spent 20 minutes on your features site, requested a demo, signed away the rights to their first-born child? OK, probably not that last one.

Lead Scoring 40

Lead Scoring Lead Ranking Sales Qualified Leads Leads 40

Terminus

OCTOBER 30, 2017

The experts featured on the webinar were: Tyler Lessard , VP of Marketing at Vidyard. ” We also use Bombora intent data within the EverString platform to identify companies demonstrating intent to purchase solutions like ours. Deborah Holstein , CMO at EverString. Kristi Bjornaas , Marketing Manager at Reachforce.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles ABM Sales Management 20

Albacross

JULY 17, 2018

Most B2B marketing platforms come with features such as…. They show interest in your company, and you have an hour-long conversation explaining the features of your product. If they perform certain actions which demonstrate interest in your product, such as…. Step 2: Decide What Features You Need.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. This most often occurs with software and electronics.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. This most often occurs with software and electronics.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84