SalesIntel

JUNE 28, 2022

Firmographic data is the demographics of companies. Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. AI can then identify trending topics, unanswered questions, and specific content types that resonate with your target demographics and psychographics.

Generation 97

Generation Psychographics Content User-Generated Content 97

Martech

FEBRUARY 16, 2023

We never layered on buying intent or where they are in the buying process because frankly we didn’t care, we just wanted to get awareness and visibility.” Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Mid intent/mid journey.

Paid Search Agency 104

Paid Search Agency Ads Campaigns Account Based Marketing 104

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. You need to gain an understanding of what your accounts are searching or in marketing for and tools like an intent-led marketing cloud is one way to do that. Start

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Porch Group Media

NOVEMBER 17, 2021

More traditional ways of analyzing customers by demographics and psychographics are important, but digital behaviors must also be analyzed for a better understanding of motivation and intention. Armed with this intelligence about your customers, you can create highly personalized messages and experiences.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Anteriad

MARCH 29, 2023

Look for common threads throughout their demographics such as job titles. Even better, examine any psychographic data you have too. Intent data is a superpower here. Start by looking at your current and past customers. Make sure your data is up to date and deduped.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). In ABM we refer to ‘first-party intent data’ - this is insight via tracking visitors to your website with automation tools such as HubSpot or other website analytics tools. This insight is called engagement data, and can be a strong indicator of intent. Intent data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Valasys

SEPTEMBER 30, 2019

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

Intent 40

Intent Marketing Automation Services Lead Ranking Buy 40

SendX

JULY 30, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make sure recipients will find a landing page that is relevant to their current intent and if they click on your email. It’s a goal-oriented approach. Videos are another strong engagement strategy.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

Heinz Marketing

FEBRUARY 20, 2023

It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points. For example, you can use data to target people based on their behavior, interests, and intent. One way to identify your target audience is by creating personas.

Paid Search Agency 99

Paid Search Agency Spending Ads Companies 99

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

SendX

JULY 29, 2021

You can segment your audience to offer a more personalized experience tailored to the user’s intent. Make sure recipients will find a landing page that is relevant to their current intent and if they click on your email. SEO and Revenue Are Intricately Connected in Today’s Digital World. It’s a goal-oriented approach. Source: Segment.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

Strategic-IC

NOVEMBER 21, 2018

Accounting for a range of demographic, psychographic, contextual and time sensitive considerations, programmatic already offers impact in B2C; it’s predicted that by 2019 , 67% of global digital display media will be bought and sold programmatically. Should B2B Marketers Consider Programmatic for Campaigns?

Advertisements 75

Advertisements Advertising Work Management Intent Data 75

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Psychographic : personality traits, opinions, values, special interests. Exit-Intent Popups. Types of Lead Segmentation. Firmographic: company size, industry, functions.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Heinz Marketing

MARCH 19, 2022

Through digital technology, this is where the business would personalize their user’s website experience, however many of the commonly used segmentations focused geographically, demographically, and psychographically are more role-faced than personal.

Marketing AI 107

Marketing AI B2B B2B Thought Leadership Digital Transformation 107

Valasys

JUNE 24, 2019

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Martech

SEPTEMBER 24, 2021

Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Paid Content 118

Optinmonster

DECEMBER 22, 2022

Lead scores are calculated based on demographic, psychographic, or firmographic data, traffic source, and engagement metrics such as click and open rates. Exit-Intent Popups. Finally, our favorite lead generation strategy is the exit-intent popup. Check out our extensive list of exit intent popup examples for more ideas.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. As much as demographics determine people’s behaviors, technographics determine the technologies and software used by your prospects. How does SalesIntel provide you with technographic data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The in-depth use of intent-data was leveraged for businesses in the year 2017.

Planning 58

Planning Studies B2B Marketing Trends 58

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. These ad formats rely on short, impactful copy that sends the right message and captures user intent. Demographic data alone won’t cut it. Image courtesy of Kajabi.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClickZ

OCTOBER 27, 2020

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

ATAK Interactive

SEPTEMBER 26, 2019

With your standard pay per click (PPC) advertising model, marketers are tasked with making educated guesses (at best) about their prospective customer’s intents and habits. But that’s just the tip of the iceberg and still involves a fair bit of guessing about your ideal customer’s demographics, interests, and more.

Facebook 78

Facebook Business Psychographics Demographics 78

Valasys

JUNE 26, 2019

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Valasys

JULY 17, 2020

Beyond the standard keyword research and optimization, content marketers should also prioritize user search intent in their content strategy. Creating SEO-friendly content can complement your standard lead generation proceedings by driving brand awareness and by expanding the organic reach of your website.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Rev

MAY 3, 2023

They moved beyond demographics to psychographics to better predict what individual customers want to buy. Not only did the campaign result in sourcing the quality prospects Splunk desired, but it also revealed that the companies showing intent previously were not actually best-fit prospects. The results from the initial pilot?

Ideal Customer Profiles 78

Ideal Customer Profiles Lead Ranking Top of Funnel Demand Generation 78

SalesIntel

AUGUST 11, 2021

Buyer Intent Data. The more you understand your future clients, the more effectively you can sell to them, design goods and services that meet their demands, get strategic insight, proactively spot patterns in buying intent and behavior, and increase your chances of success. Intent Data. Firmographic Data. Technographic Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Biznology

AUGUST 25, 2016

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Market segments, especially in B2B, can be based merely on the firmographics of the prospect company (company size, industry, geography, etc.)

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Valasys

NOVEMBER 15, 2019

When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

BenchmarkONE

MAY 20, 2019

Today, Google is now capable of interpreting the context of those keywords, with search becoming more intent driven, conversational and interactive. Semantic search aims to enhance the user experience by providing an individualized set of search results for a query based on the contextual meaning and “intent” behind that query.

Optimization 85

Optimization Paid Search Agency Marketing Agencies 1 Keywords 85