Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Metadata

DECEMBER 20, 2022

What did $42M in spend on Facebook and LinkedIn tell us about successful paid social ads? A lot—but mainly, it showed us the four elements of paid social ads —the ad format, channel, audience and offer type—must work in harmony to drive leads, pipeline and ROI. Offer types: Demo. Monday.com is providing access to a demo.

Linkedin 52

Linkedin Facebook Campaigns CTR 52

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. You’ll gain essential insights through simple metrics.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Webinato

JUNE 9, 2016

You have once again managed to gather dozens of potential customers in one virtual space at the same time, ready to attend your marketing webinar! Show the same old boring PowerPoint deck and screen share demo? Why shouldn’t you convey that same image in your webinars? Think of your webinar as your very own TV show!

Webinar Metrics 58

Webinar Metrics Planning Marketing Automation Services Banners 58

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Directive Agency

AUGUST 3, 2020

Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. Facebook advertising for B2B brands. Whether or not you should focus on mobile ads for that audience type.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

The Point

MAY 19, 2020

stack up against those companies who push the envelope in both nurture strategy and their use of complementary technologies? Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Conversational commerce.

Social Media 95

Social Media Webinar Metrics Social Marketing Marketing & Strategy 95

BenchmarkONE

NOVEMBER 10, 2022

However, in this article, we’re taking a closer look at the marketing funnels so you can get a better idea of how to start using them in your marketing and sales strategies. . Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. Webinar Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What about CTAs on Facebook?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

SmartBug Media

JANUARY 18, 2021

This article isn’t about discussing the crazy year that just passed, but instead it deals with thinking strategically about how our businesses can grow and prosper in the coming year, focusing on inbound and demand gen strategies. Just like building a house, a solid Intelligent Inbound® strategy starts by building the proper foundation.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. We are offering online courses.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Marketing & Strategy 116

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 116

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

FMG Suite

AUGUST 11, 2021

Facebook ads are sponsored advertising blocks that show up in news feeds and on other Facebook pages. The ads you see on your Facebook page are selected specifically for you based on your profile — your established interests and those of your Facebook network. Find Your Target. Focus on What’s Important.

Facebook 52

Facebook Ads Tips Generation 52

Zoominfo

MAY 20, 2021

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

KoMarketing Associates

MARCH 22, 2019

Website (85 percent) is most common, followed by social media (84 percent), YouTube (67 percent), landing pages (57 percent) and recorded webinars (55 percent). When it comes to the type of videos marketers are creating, webinars (56 percent) are the most common. Overall, statistics showed that 56 percent of marketers in the U.S.

Marketing Report 138

Marketing Report Video Marketing Planning Statistics 138

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. LinkedIn and cold calling are still effective B2B marketing strategies. Email Marketing.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Convert

AUGUST 10, 2020

Conceptualize a Persuasive Onboarding Strategy to Attract Users. ’ It could be free e-books, How-to videos, demos, webinars, “Try before you buy” schemes, the like. Sephora’s Facebook and Snapchat are used for event coverage. Let’s dive right in. The operating word being ‘First.’

Paid Search Agency 98

Paid Search Agency Webinar Metrics Planning Marketing & Strategy 98

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

LeadSquared

NOVEMBER 8, 2016

As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. In this webinar, Rahul Thomas Mathew , Product Marketing Manager at Jifflenow , answers these exact questions and talks about the key marketing metrics that you need to focus on and their importance.

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Each lever lends itself to a specific strategy.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Martech

DECEMBER 1, 2022

“The idea is not just sending a logoed coffee mug, but doing really personalized experiences in a way to open doors for meetings or demos, or reward customers for retention, or thank employees for hard work.” He went and found me on Facebook and realized I had two dogs, Henry and Louie. An onboarding strategy.

Service 114

Service SMB Fulfillment Sample 114

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. The first webinar is always the hardest.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. A fine-tuned YouTube marketing strategy won’t yield much success if your videos don’t offer compelling content. Unfortunately, many B2B marketers make the mistake of rushing to embrace the platform without a comprehensive video content strategy.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Marketing Insider Group

APRIL 6, 2021

You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. This one’s a given.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Anyword

JULY 16, 2019

As big proponents of local news organizations, we recently jumped at the chance to co-host a webinar with the Local Media Association (LMA). Publishers need to cut through the noise and reach their consumers in a multi-touch, mobile-first, content-focused strategy. To learn more, request a demo here. About Keywee.

Loyalty 45

Loyalty Facebook Storytelling Sales Qualified Leads 45

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. Verdict: No new tech needed Your broader marketing team will need a content strategy for this new reality. Stop stalking people.

Efficiency 80

Efficiency Marketing Automation Services Lead Ranking Brand Identity 80

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Webinars are the most common types of business-related video. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

FunnelEnvy

DECEMBER 11, 2023

Here are some examples: Awareness Stage Educational videos, explainer videos, and brand videos Interest Stage Webinars, how-to videos, and product demos Consideration Stage Testimonials and case studies, detailed product demos, and comparison videos Decision Stage FAQ Videos, customized product demos, and consultation offers.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62