Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Here’s how to define whether your expenses were worth it: So, in this case, you spent nearly $1,140 on every new customer.

Outreach 123

Outreach Email Marketing Optimization Lead Scoring 123

Optinmonster

APRIL 24, 2024

Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability. Email deliverability is the percentage of your emails that reach subscriber’s inboxes.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Due to COVID-19, the remote workforce is at an all-time high. Service-Level Agreement.

Top of Funnel 277

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 277

The Point

SEPTEMBER 17, 2014

Improve deliverability and overall email performance as measured by open and click rates. Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Spiralytics

JANUARY 11, 2023

But in case it didn’t work, then you need to come up with more interesting ideas. If you study the influencer market, you’ll see that their impact boils down to one factor: the story. Ensure deliverability. In such cases, you can use AI-based writing software to find the right words to spice up your content.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

DiscoverOrg

MARCH 12, 2019

And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. In some cases, the emails might not get delivered at all,” shares NeverBounce. Read it: How to Slay Email Verification and Email Deliverability. OK – Time for two truths and a lie about email deliverability!

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. A carefully planned email strategy is essential for guiding your journey to higher frequency. The company is averse to risk.

Click Rate 106

Click Rate Budget Programs Case Studies Open Rate 106

DivvyHQ

JULY 27, 2017

My time has been dramatically eased by the availability of that deliverable.”. As a manager, Ribeiro appreciates the time saved by not having to manually keep track of published content items by visiting websites and perusing the homepage to see what has been published or searching specific headlines to see if the stories are up on the site.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC). They were memorable, valuable, and deliverable.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

SendX

JANUARY 28, 2019

In case your email list size is less than 100k, I don't think these techniques will apply for you. A big email list in itself will not help you grow your business until you are in the business of selling email lists itself (which is sincerely hope is not the case). Email engagement directly affects your email deliverability.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. But, all customers and users in the study reported that they aren’t ready to fully trust generative AI without a human at the helm. When using the output as a final deliverable.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SocialPilot

FEBRUARY 1, 2024

Well, most studies suggest that a smaller, more dedicated fan base tends to result in higher engagement levels. In either case, you need to jot down what you want to achieve. At least, this was the case with Luke. Better Engagement Rates The trust of people in micro-influencers also translates into a good engagement rate.

Advertising Agencies 77

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 77

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Webbiquity

FEBRUARY 5, 2021

Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. It’s not the same as having a “Use Cases” page on your website; those typically focus on features, and aren’t granular enough to focus on individual needs. Image credit: Marketo.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

DiscoverOrg

APRIL 25, 2017

Do you have any case studies? For marketing teams, email deliverability is damaged. Spam blacklisting ripples outward to damage the deliverability of all emails coming from a specific domain. Check out our case study for Box !). Myth 2: All Purchased Data Is Old and Useless.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

SendX

MARCH 18, 2021

You want good email deliverability to reach your intended audience. Purchased email addresses have a low deliverability rate compared to their organically sourced counterparts. Or you can opt for the indirect approach: Offer something your audience can’t resist--maybe a new study. It’s not enough for you to build a mailing list.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

nDash

NOVEMBER 3, 2021

Case Studies. Case studies are another extremely popular type of content on nDash. Designed to showcase a real-world success story of your company’s product or service, a well-written case study can be a valuable piece of content for prospects in the middle of the sales funnel. Prices (average). Generalist.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials. By delivering informative content such as whitepapers, case studies, and webinars, we can educate potential customers, build trust, and guide them through the sales funnel more effectively.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Optinmonster

FEBRUARY 15, 2024

It involves copywriters to create the content, designers to make the deliverable look great, and developers to automate delivery. Your content team adds lead magnets to your blog, while Sales shares white papers via email, and Customer Success shares case studies through your help desk.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables. Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Martech

DECEMBER 21, 2023

Encourage your teams to study and question the plan. Click here to take the survey You provide this by creating educational content, hosting webinars on relevant topics, sharing insightful case studies that highlight industry challenges and solutions, and providing smart analyses that stimulate engagement.

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 108

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. Another quick tip here is to make sure your email deliverability is good.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Martech

APRIL 4, 2024

This pragmatic attitude doesn’t mean they’ll flout the law or do something that would risk their deliverability or brand equity. A best practice is not to buy lists of email addresses because they can be problematic regarding deliverability and don’t include permission. But many companies still do it.

Email Marketing 90

Email Marketing Effectiveness Work Management Planning 90

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Deliverability and open rates are in a downward spiral. If your deliverability and open rates are consistently dropping despite your best efforts to fix the problem, the problem probably isn’t you.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

DealSignal

AUGUST 29, 2020

In this case study, you’ll learn how DealSignal has helped FloQast: 5x Audience coverage of their core buyer persona in target accounts Achieve 98-99% email deliverability for enriched contacts Reduce post-event follow-up time by avg. Read the case study. Sarah Strid Senior Manager of Demand Generation FloQast.

Lead Scoring 52

Lead Scoring Lead Ranking Case Study Case Studies 52

Champion Communications

JUNE 29, 2023

This agreement can capture the goals and objectives and should outline specific commitments, responsibilities, and deliverables from each team. Seek their input on blog posts, whitepapers, case studies, and other collateral that they can leverage in their sales efforts.

PR 62

PR Deliverability Barriers Sales Cycle 62

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value. Interestingly, “ social media metrics ” were cited by only 40% (i.e.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. Make sure to evaluate adoption and if the new tools are creating efficiencies in the work.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Stevens & Tate

OCTOBER 2, 2020

Deliverable Content. Many buyers roll their eyes at the prospect of speaking to a sales person, so the new approach deals more with deliverable, downloadable content. Offering deliverable content with personal selling is an excellent way to optimize your brand’s efforts during the decision making stage.

Top of Funnel 72

Top of Funnel Personalization Deliverability Inbound Marketing 72

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. Read the full case study here. The team also pushed Sendbird to consider various promotional angles based on customer pain points.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

Atomic Reach

FEBRUARY 23, 2023

Our persona insights provide the information you need to optimize your content, match you to influencers, and define influencer deliverables corresponding to your audiences. As a case study , we reviewed twelve months of performance from our clients in the entertainment industry, one of the industries we serve.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

The Marketing Blender

MARCH 2, 2022

This sales mapping process also highlights areas where new marketing deliverables should be created. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Atomic Reach

JULY 27, 2023

And we'll use three case studies from different industries to illustrate how our data-driven approach to influencer/KOL marketing yields quantifiable, improved ROI. AI training models for campaign deliverables and inputs assigned 3. Case Study #3: Government Agency | 3.5X How do you turn an influencer into a KOL?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52