SendX

MARCH 18, 2021

That means your email addresses should be updated and should be authentic. You want good email deliverability to reach your intended audience. Why it’s Dangerous to Buy an Email Database? Building an email database can be a long, arduous process, especially if your business sells a niche product.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Content Marketing & Product Content teams often collaborate with product teams on several key deliverables. Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Take the perpetual hot button of email acquisition. The pragmatic approach might serve the email program better.

Email Marketing 90

Email Marketing Effectiveness Work Management Planning 90

Navigate the Channel

AUGUST 23, 2023

The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing. Crafting an attention-grabbing subject line and a compelling email body is just the start. With crowded email folders and stringent spam filters, this challenge is more complex than ever.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

DiscoverOrg

APRIL 25, 2017

Do you have any case studies? Some think that purchasing data is a potential disaster for marketing and sales campaigns, that contact lists suffer from data decay and may not be opted in. For marketing teams, email deliverability is damaged. Check out our case study for Box !).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Delivra

OCTOBER 9, 2018

Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. Emails can be scheduled to be delivered periodically leading up to the event. Where did you go?” “You Re-engagement.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Vision6

JANUARY 16, 2022

Not only will you be breaking the anti-spam permission regulations and risk receiving fines, but you’ll likely harm your email deliverability and IP reputation in the process. In fact, 35% of recipients open an email based on the subject line alone. The laws are a little looser for transactional emails. Identify yourself.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Vision6

JANUARY 14, 2024

This section will help you understand how AI can serve as a catalyst for particular domains and how to leverage it effectively for each use case. Studies have shown that 44.4% Generate ideas to improve the customer journey Prompt: List some strategies for opitmising the customer journey with email or sms communications?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Optinmonster

JANUARY 24, 2024

.” There are some important email marketing metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the return on investment (ROI) of your email campaigns. Open Rate Your open rate is the percentage of your email recipients who opened your email.

Email Marketing 87

Email Marketing Planning Open Rate Click Rate 87

Only B2B

NOVEMBER 26, 2019

According to a data analytics market study published in 2017, 53% of companies from around the world have adopted Big Data, as opposed to 17% in 2015. Imagine this: you have spent considerable resources in creating an email campaign but 20% of your emails aren’t even reaching your targets! Don’t believe it?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads MQL Case Studies 100

DealSignal

APRIL 10, 2024

” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. This can be vendor comparison guides, case studies, and more. Spikes in content consumption—either on your website or on third-party websites.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech Advisor

DECEMBER 3, 2019

Audience segmentation radically increases the performance of email campaigns. Some tools even provide AI and ML enabled segmentations that study user behavior and preference in real-time to tweak/ course-correct email campaigns. Best Practices To Follow While Using An Email Marketing Software/ Tool.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Whale Pages

FEBRUARY 21, 2020

When planning your SaaS email campaign, I suggest that you begin by thinking about yourself as your subscriber and map out the ideal journey you’d like to go on with your own company. Similarly, at this point you shouldn’t be spying on your competitors’ email campaigns to get ideas either.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Belkins

AUGUST 5, 2020

In the last three years, our team has been deeply invested in email marketing. Having started as a digital marketing agency, we evolved into a company that specializes in email outreach and solutions for email deliverability fixing at the niche leader level. Every follow-up email serves a particular purpose.

Lead Scoring 91

Lead Scoring Lead Ranking B2B Sales Top of Funnel 91

markempa

MARCH 10, 2014

Personas can help you understand who is buying from you, but they are only a means to help you with the true goal of every email campaign: relevance. Email Deliverability: 8 tactics help you overcome rising B2B challenges [Case study]. Email Marketing: Do you test your legacy marketing?

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

Pam Didner

SEPTEMBER 16, 2020

Again, the key is to incorporate what you can do as part of your deliverables. Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Optinmonster

SEPTEMBER 30, 2022

They may even mark your email as spam, which can negatively affect your email deliverability rate. There is no established connection to leverage, and your email is more likely to be seen as spammy. Also, your email must have a nice payoff if you decide to use this subject line. It Should Be Interesting.

Urgency Marketing 89

Urgency Marketing Open Rate Case Studies Click Rate 89

LeadSquared

AUGUST 12, 2019

But how can you measure the performance of your email marketing strategies? This is where email marketing metrics come in. These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. 7 Important Email Marketing Metrics.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Optinmonster

APRIL 14, 2022

WordPress-specific targeting: You can only choose to show your campaigns on post categories, tags or based on user roles (such as admin, subscriber, editor), post types (example: posts, pages, custom post types), or even target based on various WooCommerce settings. Small Business Email Marketing: 7 (Easy) Tips for Growth.

API 75

API Template Custom Publishing Deliverability 75

DealSignal

NOVEMBER 1, 2022

How to use B2B intent data Operationalizing intent data: Three use cases The importance of quality intent data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about Intent Data. This can be vendor comparison guides, case studies, and more. Marketing email campaigns.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Outreach

MARCH 8, 2019

These frantic changes don’t work, whether we’re talking about home runs or email campaigns. If you’re looking to improve your email open rates, and it’s currently at 30%, decide on a modest improvement goal, such as a 3% increase, to work toward (and partner with CopyShoppe to help you get there). Trust your basics!

Tips 55

Tips Open Rate Sample Click Rate 55

Circle Studio

FEBRUARY 21, 2019

Narrowing your focus in these ways will make your campaigns more relevant to your recipients, and therefore, more successful. A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns. DON’T: Continue to email unengaged users.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Despite the necessity of automation software, it's a complicated space, full of different software solutions with various features, and use cases.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Heinz Marketing

OCTOBER 16, 2018

To make your agendas easy to read and navigate, the agenda writer should organize the agenda into categories based on what will be discussed with more specific deliverables and efforts listed within each of those sections. Email Campaign. Emails to managers/directors – updates. Emails to C-suite. Nurture Campaign.

Tips 70

Tips Demand Generation Sample Top of Funnel 70

Strategic-IC

FEBRUARY 20, 2018

The minimum audience size required to run an advertising campaign is 300. For Sponsored InMail campaigns, the best practice audience size is 100,000 or fewer. 100% Deliverability. As LinkedIn states, this will: “Put sponsored InMail at the top of your prospects’ LinkedIn inboxes for guaranteed impact and 100% deliverability.”.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. Email is 55 times more effective at customer acquisition than Facebook and Twitter put together.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Improperly gathering subscribers.

Deliverability 52

Deliverability Ad Frequency Domain Burn Rate 52

SendX

FEBRUARY 16, 2021

In this post, we will take a look at email optimization - a range of tools and strategies that will let your messages stand out among competitors. What is Email Optimization? By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

SendX

APRIL 22, 2021

Answering these and other similar questions will help you better plan your newsletter and build a foundation of success for your email campaign. Always Offer Value One thing you should always aim to provide in your emails is value. Part 2: Crafting Your Email 4. Part 3: Sending Your Email Newsletter 10. Tons of it!

Newsletter 241

Newsletter Practices Best Practices Deliverability 241

DealSignal

DECEMBER 27, 2021

B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead. This differs from B2C email marketing, where email campaigns are directed to individual consumers and tend to be more promotional in nature. Email Marketing for B2B Lead Generation.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

Delivra

OCTOBER 10, 2018

Other tips include how to convert subscribers into customers and brand advocates; how to develop conversion funnels; how to use email automation to help you save time and keep subscribers engaged; how to use automation to develop personalization strategies and to win back customers; and how to use tools to enhance deliverability.

Email Marketing 74

Email Marketing Planning Top of Funnel Best Practices 74

SugarCRM

DECEMBER 11, 2013

Email Marketing. Email Designer. Email Personalization. Testing Deliverability. Case Studies. Email Marketing. Email Tourism. I have a serious case of wanderlust. Drip Email Marketing. Email Campaign. email marketing. Lead To Revenue. Drip Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SendinBlue

MAY 15, 2019

Email automation is the most effective way to scale these important one-to-one communications. What’s the difference between email automation and email marketing? Email marketing is generally defined as the sending of email campaigns to a list of contacts (one to many). The welcome email.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55