Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing.

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Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

It’s still impossible to use mobile applications the same way people use Web browsers. Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps).

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. The “Mobile Marketing Trends 2017” report from MobileBridge has discovered that this year, 70 percent of marketers intend to “somewhat” or “significantly” increase their budgets to execute their mobile strategy. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue.

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How Marketers Should Engage Their Mobile User

Modern Marketing

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Deepviews: mobile-web ready previews of your app content.

Mobile 206

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” Mobile is big. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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Mobile Marketing Motherload! 10 Gems From The Mobile Growth Stack

Ladder.io

Author’s Note: Andy Carvell is a mobile marketing genius. Former Mobile Growth and Retention for Soundcloud, Co-Founder of Phiture Mobile Growth Consultancy, Mastermind of the Mobile Growth Stack. Mobile marketing is different. Take them from web to mobile.

Create a Powerful Mobile App Experience with Rich Push

Modern Marketing

A study by Flurry , a mobile analytics platform by Yahoo, showed that mobile use grew by 58% in 2015 – and all signs point to this upward trend to keep its momentum. Oracle Marketing Cloud is excited to unveil Rich Push for its mobile app messaging channel.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. Alternatively, if it is indexed for Mobile-First Indexing, it is a Fraggle.

SERP 71

The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides.

Consumer Brand SEO Pulse: 8.27.15

Fathom

link]. Google Mobile Results Have New Expandable Sitelinks”. Sitelinks in Google’s mobile search results are now expandable to show more options. link]. “7 link]. Google: Going Mobile Only Is Fine For Our Search Results”. link]. link]. link].

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Consumer Brand SEO Pulse: 6.18.15

Fathom

link]. Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank”. But, it turns out it was a big deal to 50% of non-mobile friendly sites! link]. link]. link]. App Deep Linking With goo.gl”. link]. link]. link].

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Consumer Brand SEO Pulse: 6.25.15

Fathom

Google is making a lot of changes (as usual), but this week things are changing on desktop and mobile! link]. link]. link]. Google Testing “Slow To Load” Warning Label In Mobile Search Results”. Google is testing another mobile label. link]. link].

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Consumer Brand SEO Pulse: 6.25.15

Fathom

Google is making a lot of changes (as usual), and this week covers desktop and mobile search. link]. link]. link]. Google Testing “Slow To Load” Warning Label In Mobile Search Results”. Google is testing another mobile label. link]. link].

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. Instead, I emailed The Awl , a website I read frequently and whose mobile site kept forcing me into the App Store, to ask what the problem was. Deep-linked ads account for a large portion of Facebook’s ad revenue.

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Using Link Targeting for Improved Inbox Personalization

Modern Marketing

A big part of this new email experience is the ability to include targeted, device-specific urls in a campaign to drive openers to a particular page related to their hardware( link targeting/dynamic urls ). Users on a desktop saw an alternate message from the mobile text to upgrade offer.

Link 206

Fastest Growing SDKs of 2017

MightySignal

We believe this provides a new and exciting way to identify mobile trends. Without further ado, here are the mobile trends we identified by analyzing the fastest growing SDKs of 2017. MightySignal provides market intelligence on mobile apps.

7 Tips for Successful App Engagement

Outbrain

Mobile app owners must actively combat this downward trend by finding ways to boost engagement and reduce churn. Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue.

Trends and Technology Impacting Consumer Shopping Habits

Modern Marketing

This is called deep linking. Emerging technology such as machine-learning applications, chatbots, and mobile messaging will play a bigger role in customer service this year.

Trends 192

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

The explosive growth in mobile usage -- specifically in app usage -- has created an ultra competitive marketplace. Before mobile took our lives by storm, tracking and measuring digital marketing campaigns was easy -- we just used cookies.

CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

It has some message delivery capabilities for email and mobile but relies primarily on integrations with third-party email vendors, pushes to mobile operating systems, API calls, and flat file exports. All those would be provided by external services linked into the system.

API 211

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This is a means of conducting business through computers and mobile devices exclusively to key personnel. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products.

Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Ladder.io

A “Learn More” link with further information about the tactic. Compared to single-link ads, Carousel Ads drive 30-50% lower cost per conversion and 20-30% lower cost per click. Eliminate Landing Page Links. Calendar Link Thank You Page.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. They also are smart about how they link to the shipment tracking.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. Google Accelerated Mobile Pages Project: Will It Last?”. Google is testing out a new open source project called Accelerated Mobile Pages. link]. link]. link]. link].

Sites 107

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

10 Mobile Deep-Linking Tactics. For example, if you look at the “Conversion” section in our list of growth tactics at the bottom of the page, you’ll see that the first tactic in the section suggests you eliminate links on your landing pages. This is because if you have too many links on a landing page, it encourages your visitors to navigate away. A “Learn More” link with further information about the tactic.

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Deep linking, the design, is the campaign programmatic and is it mobile optimised? − Deep linking. − Mobile Optimised.

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How to Perform an Onsite Audit for SEO: Part 1: Do the Research

Marketing Action

Audience Mobile Report. Links to Your Site. Internal Links Too. Examine Mobile Usability. Review Deep Links. Review any blocked URLs or disavowed links. Review any Disavowed links. Review inbound links. Irregular link acquisition history.

SEO 92

The Small Business Guide to Advertising on Instagram

Hatchbuck

This is a video or GIF that can also contain text and/or links. Deep links can be added for third-party tracking through integrations like BuzzSumo. This type of Instagram advertising is mobile-only. Instagram leads the show when it comes to driving sales and engagement.

SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Marketing Action

You may know of the viral successes of certain videos on YouTube and the fact that then lots of people link to them and they rank really high in search as a result. And those will be a combination of what are called hard links or soft links. And obviously hard links are great.

SEO 75