Zoominfo

FEBRUARY 15, 2023

To better understand the challenges and opportunities facing our customers and their businesses, we surveyed thousands of ZoomInfo users. The results, published in ZoomInfo’s new Customer Impact Report, reveal how our platform helps customers solve some of today’s biggest business problems.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. Learn how to drive conversions with Intent-based Leads.

Bombora 45

Bombora Purchase Intent Purchase Intent 45

B2B Marketing Directions

FEBRUARY 25, 2024

the key to successful brand building is a clear and specific promise to the customer that can be demonstrably fulfilled. The first step of the analysis was to classify the campaigns based on whether they had made "an explicit and verifiable promise to customers." The authors clearly state their central message early in the article: ".

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Use search to reveal intent.

Intent 111

Intent Account Based Marketing Bombora Intent Signal 111

Porch Group Media

MAY 30, 2019

Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. Learn how to implement the three key pillars of intent-based marketing to skyrocket sales and boost member retention.

Acquisitions 40

Acquisitions Purchase Intent Purchase Intent Data 40

TowerData

OCTOBER 22, 2021

What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You could influence customers’ buying process and increase sales. You could reach out to them while they are still shopping and help them decide in your favor.

Purchase Intent 65

Purchase Intent Intent Purchase Buy 65

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Porch Group Media

JUNE 6, 2019

In this webinar, V12, the leader in customer-acquisition solutions, will explore advancements in data, technology and analytics solutions to help you acquire, grow and retain consumers actively shopping for automotive parts and services. Interested in learning more about our automotive aftermarket programs?

Purchase Intent 40

Purchase Intent Class Acquisitions Webinar Metrics 40

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Use cases for intent data for customer retention and expansion.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Only B2B

APRIL 3, 2024

Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures. be What is Intent Data and How Does it Help Identify Sales-Qualified Leads?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Porch Group Media

DECEMBER 8, 2021

It costs five times as much to attract a new customer than to keep an existing one. While retention may offer a better ROI, clearly both are important for sustainability and growth and the ongoing process of customer acquisition allows you to grow your customer base.

Acquisitions 52

Acquisitions Webinar Metrics First-Mover Advantage Tactics 52

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work? But What About Data Privacy?

Intent Data 244

Intent Data Intent Marketing Analytics Tools Intent Signal 244

Martech

FEBRUARY 15, 2024

” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Methodology: Based on conversations with “2000 people based in the U.S. 25% are gearing up to jump on board. ” Which is true?

Marketing AI 105

Marketing AI Enterprise Management CPC Cost Per Click 105

Zoominfo

NOVEMBER 24, 2020

While the data may be collected in real-time, it takes time to process and package it for customers to actually use. Streaming intent data , like ZoomInfo’s new Streaming Intent tool, is what we like to call the cherry on top of the B2B sundae. VIDEO] Exactly how does intent data work? But What About Data Privacy?

Intent Data 230

Intent Data Intent Marketing Analytics Tools Intent Signal 230

Martech

OCTOBER 24, 2023

Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Enterprise Management 122

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 122

Liveintent

JANUARY 28, 2022

Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Branding 122

Branding Brand Identity Amazon Paid Search Agency 122

ClickZ

JULY 17, 2020

Almost all sources of data employed for obtaining customer insights (directly delivered personal info, social media, online, and offline buying habits) can be used in order to predict future behavior and purchasing inclinations. Finding the best channels of customer communication. To sum up . Ivan Guzenko is CEO of SmartyAds.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Porch Group Media

AUGUST 12, 2021

Interested in learning more about how to turn new movers into new customers? Request More Info The post [ON-DEMAND WEBINAR] New Movers: The Untapped Opportunity to Transform Your Customer Acquisition first appeared on V12. Contact us today!

First-Mover Advantage 52

First-Mover Advantage Acquisitions Webinar Metrics Demand 52

Vision Edge Marketing

APRIL 1, 2014

“We’re not going to make our revenue target for the fiscal year,” declared our customer, a Director of Customer Insights at a global technology company. After we explored the possible questions, I mentioned a customer analytics study that had been conducted not long ago by Aberdeen.

Analytics 100

Analytics Ideal Customer Profiles Lead Ranking Conversion 100

Heinz Marketing

MARCH 31, 2024

Impact on Business Growth The impact of Koala extends beyond incremental improvements; it catalyzes business growth in profound ways: Accelerated Sales Cycles: By identifying accounts with high purchase intent, Koala shortens sales cycles, allowing businesses to close deals faster and drive revenue growth.

Intent Signal 62

Intent Signal Marketing Automation Services Customer Satisfaction Intent Data 62

Aberdeen

DECEMBER 17, 2019

The number one goal of most companies is to reach their customers. They want to connect to their customers and prospects because that’s how sales happen. Your customers are being overwhelmed with information, solutions, and experts everywhere they turn. That’s where customer targeting comes into play. AI vs. Intent Data.

Marketing AI 69

Marketing AI Intent Data Intent Purchase Intent 69

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Intent data fuels personalized marketing. This allows them to focus their budgets.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

SmartBug Media

MAY 13, 2022

According to a Demand Gen Report survey of companies leveraging intent data in marketing: 80 percent say intent helped account prioritization and scoring. 73 percent say intent accelerated their pipeline. 53 percent say intent improved ideal customer profile definition. Retain and upsell customers.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

Martech

FEBRUARY 8, 2024

It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. You can even convert them into paying customers in the long run. Moreover, you can even alienate potential customers in earlier stages of the funnel by only catering to those ready to buy.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Porch Group Media

JULY 9, 2020

[ON-DEMAND WEBINAR] Customer Acquisition Marketing: Tools & Tactics. In a report by WBR Insights, 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. How to compete on the customer experience.

Acquisitions 52

Acquisitions Webinar Metrics Tactics Demand 52

Porch Group Media

MARCH 18, 2021

SPECIFIC TOPICS INCLUDE: How to use data and technology to develop customer profiles in order to provide personalized experiences How to use purchase intent to provide more relevant interactions Why you need to automate interactions and how to create unique, automated workflows. Interested in more great marketing resources?

Webinar Metrics 52

Webinar Metrics Demand Ideal Customer Profiles Optimization 52

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Now, you can connect with your audience and drive customer engagement better than you ever imagined. But, they should.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

SalesIntel

JANUARY 21, 2022

What is Intent Data in a Nutshell? Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Launch Marketing

JULY 26, 2023

Rather than casting a wide net, ABM focuses on targeting high-value accounts or customers with personalized marketing campaigns. By creating customized content that addresses their specific pain points and challenges, you can build trust and rapport with decision-makers, increasing the likelihood of conversion.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Account Based Marketing 118

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Purchase Intent Purchase Intent 100

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Consider the best keywords based on rank, competitive gaps, purchase intent, etc. Not to mention, the CTAs you include in your blog posts also guide your reader towards becoming a paying customer.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Porch Group Media

AUGUST 14, 2019

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Ecommerce Customer Acquisition Strategies. 3) Purchase Intent Marketing. 1) Social Media Shopping.

Acquisitions 40

Acquisitions Lead Ranking Lead Scoring Ideal Customer Profiles 40

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Porch Group Media

MARCH 18, 2020

[ON-DEMAND WEBINAR] How to Make Better Use of Your Customer Data. This means collecting data from each and every customer interaction, supplementing it with third-party data sources, and applying analytics to make the most informed decisions possible. The best marketers are data-driven. Watch the Webinar Below.

Webinar Metrics 59

Webinar Metrics Demand Purchase Intent Intent Data 59

DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52