Convince & Convert

DECEMBER 23, 2015

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. The first and most important step in becoming a word of mouth marketing champ is identifying your relevant audiences. Additionally, customers acquired through social influencer efforts have a 37% higher retention rate.

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ClickDimensions

JANUARY 21, 2020

That’s why you may have been hearing more about word of mouth marketing lately. Let’s take a look at why and what you need to know to succeed with word of mouth marketing at your organization. Why Now (Again) for Word of Mouth Marketing? How Can Brands Succeed with Word of Mouth Marketing?

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Hubspot

SEPTEMBER 5, 2019

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Scroll down for a successful word of mouth marketing example. Word of Mouth Marketing Strategy. Need inspiration? Create personas to learn about your audience.

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Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.

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Adobe Experience Cloud Blog

APRIL 6, 2018

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread. Ask Not What Your Customers Can Do for You.

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Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. Your company should promote your story and humble beginnings on your “About Us” page. I know, I know.

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Webbiquity

NOVEMBER 4, 2021

Every brand strives to meet the ever-changing needs of their customers. How does this customer perceive my brand? What types of strategies should I use to elevate the customer experience? The Growing Importance of Customer Experience (CX). Why Acquire New Customers? Image credit: Jon Tyson on Unsplash.

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Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

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Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

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Valasys

SEPTEMBER 10, 2019

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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Influitive

JANUARY 11, 2019

In the B2B world, where events can sometimes be standardized affairs, savvy marketers know that standout experiences are the best way to cut through the noise and inspire word-of-mouth promotion. The post Delighting Customers With Experiential Marketing At Events (With Examples & Tips!)

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Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

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Drew Neisser

MARCH 8, 2024

Two out of three customers say that speed is as important as price—making it an essential ingredient of brand success. That’s why it’s time for CMOs to harness responsiveness as a distinct competitive advantage. Don’t miss out on these game-changing insights that could set the pace for your company’s future!

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Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

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Salesforce Marketing Cloud

NOVEMBER 17, 2023

Word of mouth is the most common way people hear about brands. But how do you know if existing customers like your company enough to recommend it to their friends? One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty?

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Lead Ranking Lead Scoring Promotion Word of Mouth 59

Marketing Insider Group

MARCH 15, 2017

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. Now, there are customers who like a product and will give a referral if asked, and then there are promoters. People trust the recommendations of their friends and family when it comes to products.

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Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. What differentiates one brand from another is its strategy and the way they promote itself. What differentiates one brand from another is its strategy and the way they promote itself.

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Vision Edge Marketing

APRIL 27, 2021

indicated that their number one priority over the next five years is improving customer experience (CX). Every person can tell when they’ve had a good or bad experience, but what exactly is customer experience? This takes mapping the customer experience. Customer Buying and Customer Experience Map Differentiators.

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Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. The true magic lies in keeping those customers. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

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Lead Ranking Lead Scoring Acquisitions B2B Marketing 59

ClickDimensions

OCTOBER 19, 2023

In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth.

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Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Ensuring consistency will build trust and add value to your promotional materials. Ensuring consistency will build trust and add value to your promotional materials.

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Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Spreading the word as much as possible. That starts with identifying and really understanding your ideal customer. Develop your ideal customer profile or B2B buyer persona to help you develop the right message.

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Ideal Customer Profiles Business Newsletter Word of Mouth 148

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. A well-executed customer engagement strategy can foster brand growth and loyal customers.

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Marketing & Strategy Marketing Strategy Loyalty Churn Rate 245

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. What Are Customer Retention Emails?

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Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score? Using Net Promoter Score in Human Resources.

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Lead Ranking Lead Scoring Promotion Customer Satisfaction 150

Martech Advisor

AUGUST 30, 2019

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. Marketers can use this data to deploy targeted campaigns and strategies, increasing profitability for every customer. How leading brands use Net Promoter Score data to rethink their campaigns. The answer is not so simple.

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Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

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Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

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Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

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Webbiquity

NOVEMBER 8, 2022

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. You can utilize photos and videos your customers share on social media and post them on your accounts.

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Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. But what’s all the fuss about measuring customer experience? Well, the figures don’t lie: one study shows that 75% of customers are willing to spend more if they are delighted with their experience.

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Savanta

JULY 12, 2016

Net Promoter Score (NPS). Discussing his analysis of the link between a company’s NPS score and their commercial performance, Reichheld said: “The results were striking…a strong correlation existed between net promoter figures and a company’s average growth rate over the three-year period from 1999 to 2002”. It’s a focal point.

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ClickDimensions

APRIL 27, 2023

To do this, we’re going to need to look at the different stages of a customer journey. The customer journey is the path your customers take from becoming aware of your brand to purchasing your product or service and to finally promoting the brand on your behalf. However, there are five stages of the customer journey.

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Optinmonster

MAY 4, 2021

Are you looking for the perfect Mother’s Day promotional ideas to honor and celebrate moms everywhere? That’s why, in this post, we’re going to share 7 Mother’s Day promotional ideas that you can use this year. 7 Mother’s Day Promotional Ideas. Ready to get started? Let’s get started.

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Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

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Valasys

APRIL 5, 2024

It’s where online word-of-mouth thrives and businesses grow. That’s why referral marketing is so powerful – it attracts new customers and boosts revenue. Referral marketing which is now an extension of the traditional word-of-mouth marketing relying on the positive word of a content customer.

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Hubspot

MARCH 11, 2020

How are you supposed to attract customers when there's so much competition? You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Let's talk about how to promote your business. Brand identity helps you stay in the mind of customers.

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