B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

This is especially important in generating postitive word of mouth (WOM) too. There are a number of things you can do to share your expertise and establish a reputation for creating value. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). This is especially important in generating postitive word of mouth (WOM) too.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

A brand advocate is anyone that is naturally compelled to favour, promote or defend your brand on their own accord; this could be an influencer that has transitioned into an advocate organically; a loyal customer or in fact an employee. In light of influencer relations gaining a much larger voice in the digital marketing space, we’re going shed some light on employee advocacy; a breakdown of the what , the why and most importantly the how. .

WOM 173

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. With customers being the real captains of airline businesses, it’s hard to predict the opportunities and pitfalls.

Big List of Digital Marketing Acronyms


How many of these digital marketing acronyms do you know? CAN-SPAM = Controlling the Assault of Non-Solicited Pornography and Marketing. CLS = Cumulative Layout Shift – One of several factors related to web page UX. NPS = Net Promoter Score. TOS = Terms of Service.

List 52

Jay Baer on Turning Customers into Content Marketers with Talk Triggers


Who is capable of promoting your brand most effectively? Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) Jay Baer has devised one with his “Talk Triggers” system, which was the subject of his newest book ( a highly recommended read ).

Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down

Martech Advisor

The third season of Stranger Things debuted in July 2019 and set new viewership records in just the first few days. The third season of Stranger Series premiered on July 4, 2019, on Netflix, and the American sci-fi horror web series set new viewership records within the first four days of its release. are featured in the third season of the TV show set in the ‘80s. Here’s how brands teamed up with Netflix to promote Stranger Things: a.

WOM 46

5 Ways Product Labels Can Help Your Branding

Altitude Branding

Labelling is an essential part of your business process. In fact, it is a part of your product and brand. Labelling pronounces a host of conveniences during a number of core business activities such as logistics, warehousing, and showroom displaying. Not only the efforts of your staff reduce, but also the cost and time involved in the management and sorting the products repress considerably with right labelling practices. Spread the word.

WOM 63

How to Use Engagement Marketing to Acquire More Customers

Single Grain

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. In other words, you aren’t just shouting a message at people and hoping they read it. The 5 Types of Engagement.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. There are several studies to support that as a form ofword of mouth (WOM)” marketing, testimonials carry a lot of weight. In one such study , AC Nielsen polled 30,000 consumers, 83% of whom “completely or somewhat trust the recommendations of friends and family” and 66% value opinions posted online. Notice the use of “I”.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. On average, 5% to 10% of attendees are sales ready opportunities. Plus most sales people will only call 15% to 20% of that list anyway. Tips on how to effectively promote your events.

What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. We’ll conclude by looking at the advantages and disadvantages of earned media. Table of Contents. Types of Earned Media. The Value of Earned Media. Advantages and Disadvantages of Earned Media. ” So, what do word of mouth (WoM) and going viral mean in this context?

Everything You Need to Know About Brand Management


That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. Brand management is the process of managing your brand reputation and improving your audience’s perception of your brand in a way that builds brand awareness, equity, and loyalty. While branding is the process of building your brand , brand management is the process of monitoring and maintaining it.

WOM 53

PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Marketing as a business function seamlessly combines both creative and strategic thinking; creative because to stand out against your competitors, you must strike the right balance between achieving a sense of familiarity to your customers, while remaining differentiated; strategic because it must make sense- you cannot let creativity run free and lose sight of your business objectives or what your competitors are doing. Earned Media/WOM trumps all.

Click 190

60 Marketing Acronyms Every Industry Pro Should Know


That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. A computer programming term meaning a series of rules. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. Learn more of the details here.

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Reduce the cost of acquisition.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

How can a Marketing Team effectively use a Case Study through various phases of customer engagement? “It is important for sales and marketing teams to be aware of each others needs and market needs” Cindy King's Bio. Salespeople need to address all three of these to make sales. And there is something else to remember… Sales professionals have an accurate picture of what kind of case studies would help them do their jobs.

How to Nurture and Convert Leads with Email Automation


A staggering 96% of people who visit your website aren’t ready to buy yet. You must first develop a relationship with them so they warm up to your brand before promoting your products. 7 Benefits Of Lead Nurturing. Here are 7 advantages of lead nurturing.

WOM 52

The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Download our free guide here to learn about the fundamentals of inbound marketing. Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. Here a list of nine great sources to get you started.). 8) Bottom of the Funnel.

The Ultimate List of Social Media Acronyms and Abbreviations


But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy. In fact, it’s one of the many social media trends your brand will want to understand. FOMO: Fear Of Missing Out.

List 114