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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

Word-of-mouth advertising has always played a powerful role in both consumer and B2B buying decisions. Here are six sure-fire customer relationship strategies to help build long-term brand loyalty. Why Customer Relationships and Brand Loyalty Are More Vital Than Ever. Guest post by Alain Glaeser. Embrace automation tools.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing.

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Customer Retention Emails For Customer Loyalty

SmartBug Media

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. They are cost-effective, increase brand loyalty, reduce customer churn, and generate more revenue for your business. Here are just a few benefits of a good customer retention email strategy.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

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What Is Net Promoter Score — And Is It Worth Tracking? Let’s Talk Pros and Cons

Salesforce Marketing Cloud

Word of mouth is the most common way people hear about brands. One way to find out is by tracking your Net Promoter Score (NPS). But is NPS really the best way to measure customer loyalty? Table of contents What is a Net Promoter Score? How to calculate Net Promoter Score Why is Net Promoter Score important?