5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age


But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. What is word-of-mouth marketing?

From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty


Quite the fans of video and photo carousels, the Salesforce social team uses Instagram to extend its inspirational content and community-focused initiatives to the forefront. The example above stands out because the post promotes some high-level details about its Connections event.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is a Brand Advocate, and Why are Advocates Important?

Referral Rock

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Benefits of Brand Advocate Marketing.

From B2B Customers to Brand Enthusiasts

Heinz Marketing

Word-of-mouth marketing is the single most compelling marketing tactic to date , and it always has been. While all marketing tactics make some sort of impact, wouldn’t having a conversation with a trusted colleague about a product or service be more convincing than a digital ad?

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. There are many strategies and techniques on how to get referrals , but it starts with some basic principles to establish a strong base of word of mouth. Word of mouth is the gold standard of a thriving business. Establishing that strong base of word of mouth marketing can be the gift that keeps on giving.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As the world’s largest e-commerce marketplace and largest Internet company in terms of revenue, Amazon’s business success is a lesson for all companies, not just e-commerce or online companies. Amazon is one of the first companies in this world that adopted a highly personalized approach to email marketing. They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc.

SMB 68

Influencer Marketing in Customer Service

Aberdeen HCM Essentials

Influencer marketing was brought to the attention of many earlier this year by Netflix’s “Fyre” documentary — highlighting the creation and unraveling of a music festival promoted extensively through influencers such as models and musical artists. For decades, Marketers have been promoting new products, events, etc. This, by definition, requires the service organization to meet and exceed customer needs to earn such positive word-of-mouth.

The Value of Loyalty for Telecoms Brands


The Loyalty Challenge. For example, it is estimated that 75% of the 17 to 20 million subscribers signing up with a new wireless carrier every year are coming from another wireless provider. ” Cross Channel Marketing Customer Loyalty

Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

It’s more important than ever to use every resource you have to maintain and grow your book of business. What’s the difference between customer retention and customer loyalty? This often results in quality referrals and positive word-of-mouth reviews.

14 Ways to Improve Customer Loyalty During COVID-19

Single Grain

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. 14 Ways to Improve Customer Loyalty During COVID-19.

The Relationship Between Customer Engagement, Loyalty And Revenue


Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. How To Measure The Value of Advocate Marketing.

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

In my previous post, in an effort to clear up some of the confusion in the way new terms are being used in the industry, I discussed what Account-based Marketing (ABM) was all about. Advocacy marketing generally describes the idea of promoting (advocating) a product or service, typically where people or brands act as a third party to encourage prospects to buy. Advocacy marketing can be used both to acquire new customers and increase loyalty with existing ones.

Buzz 40

31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. UPDATED!

What Is Brand Loyalty?


What is brand loyalty? Brand loyalty is the act of repeatedly purchasing goods and services from the same provider. Companies can cultivate brand loyalty by giving customers a reason to return time after time. Benefits of brand loyalty. What is brand loyalty?

Why You Should Be Cross-selling to Customers

Sales Intelligence View

A big part of being able to effectively cross-sell to customers is your dedication to quality assurance/ quality control. QC/QA must be a major part of every customer interaction – from sales to shipping to service. Whatever your business, your goal should be to establish yourself as the “provider of choice” to your customers. Mastery of Social Networking. ” And if it can’t be managed, it’s of very limited use to your cross-selling efforts.

5 Steps to Reconnect with Customers and Improve Customer Loyalty


Customer retention is an essential element of any business strategy. It not only helps you assess how many new customers you’re gaining, but it also reveals how well you’re meeting the needs of your existing clientele and builds customer loyalty.

Loyalty Programs are Not the Same as Referral Programs

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices. Examples of Customer Loyalty Programs. 12 Customer Loyalty Software Options. Explore All of the Customer Loyalty Resources.

How To Promote Your Business


Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion.

Net Promoter Score for Recruiters and HR Professionals


We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score? Just as the Net Promoter Score measures customer loyalty, the Employee Net Promoter Score measures employee loyalty. Using Net Promoter Score in Human Resources.

How to Build Customer Loyalty with Content Marketing


The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. Ever wondered how to build customer loyalty with content marketing?

How To Promote Brand Using An Online Community

Altitude Branding

That’s the reason a brand community can fortify and extend the reach of your brand online. You can build community engagement to promote your brand’s growth. Due to their loyalty and investment in the community, they won’t be so price sensitive and will be less probable to shop about.

18 Customer Loyalty Program Software Options For Your Business

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices. Examples of Customer Loyalty Programs. Referral Vs. Loyalty Programs. Explore All of the Customer Loyalty Resources.

Branding can help local businesses avoid the “growth trap”


Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than something “abstract” (or highfalutin) like branding. You must sell the same item — every day — to a constant stream of the same people. New products, services, coupons, discounts, offers, promotions, deals — just to stay in place. Audience-focused businesses think in terms of “What does my audience need?” The cleanliness of your office.

How Does Prioritizing Net Promoter Score and Customer Experience Drive Revenue?

Martech Advisor

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. How leading brands use Net Promoter Score data to rethink their campaigns. Marketers are eager to deliver the best possible customer experience (CX) in a bid to earn loyalty and establish a brand presence. But does better CX (reflected in a higher Net Promoter Score) directly translates into profitability? What is a Net Promoter Score and What Does It Say About Your Brand?

Inside SAP’s Customer Loyalty program

Integrated B2B

SAP’s Mette Tang seemed relaxed and well-prepared as she addressed an expectant audience at one of our Think International seminars on November, 2014. In her role as Customer Experience Director for enterprise software giant SAP’s Customer Office EMEA, Mette is responsible for a customer loyalty program that leaves most other programs far behind in terms of maturity and sophistication. In short, he epitomized the idea of a great customer experience.”.

How Marketing Strategy Helps To Engage With Loyal Customers


Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Develop a deep understanding of customers in order to anticipate their needs. As noted here: Many of Apple’s products—the iMac, iPod, and iPhone—were products without a clear market. ” Among the key benefits of customer engagement are: Advocate word-of-mouth marketing; Improved brand reputation; Lower customer churn rate; and.

How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]


Think about this: A Harvard Business Review study found that 48% of customers who had negative experiences with a company told 10 or more people. Talk about some bad word of mouth! The Net Promoter Score, or NPS, is a customer satisfaction metric that measures, on a scale of 1-10, the degree to which people would recommend your company to others. Want to know more about customer loyalty and retention? Just how loyal are your customers?

Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

A 2018 Accenture study found that 63% of global consumers prefer to purchase from purpose-driven brands. When CMOs spend on tools in place of brand principles, share prices suffer. Our study found that 90% of B2B marketers noted a massive increase in complexity caused by having more target audiences, more technology to integrate and more data to sift through,” explains Renegade CEO Drew Neisser. No short-term profits can make up for a betrayal of your brand. .

Brand 139

6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. As the general sense of distrust increases among consumers, many of the traditional marketing strategies do not work with the same magic that they used to.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. The Power of Customer Retention Marketing. It’s one of the most trusted channels today.

The 5 Types Of Lifecycle Email Marketing And Their Examples


Today, marketing has a longer lifecycle — one that begins with the customer’s awareness and ends with earning and sustaining their loyalty. This is the power of lifecycle marketing. The final conclusion with an image of the SEO gives the email and the brand a face to relate to.

What a Brand Advocate Is and Why Your Company Needs One


Word of mouth has always been something important in marketing. We are in the age of influencers, after all. However, customer loyalty is stronger when someone supports a brand without incentives. What are the benefits of brand advocates?

4 Little-Known Truths About Content Marketing Agencies

Marketing Insider Group

The advent of the internet and social media has revolutionized the world of marketing. In fact, 46% of marketers spent up to $10,000 last year on content marketing efforts. After all, 71% of consumers will spend more money to support a brand they trust.

Agency 203

16 Benefits of Branding & Co-Branding


In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Benefits of Co-Branding.

Brand 79

Peace of Mind as a Key Dimension for Measuring Customer Experience

Measure Up Marketing

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. More and more companies realize that they are competing on the basis of customer experience. But, it is not a measure of experience or the quality of experience.

Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey


As human beings, we’re naturally inclined to regard change with a sense of skepticism. But, there’s one business concept that’s stood the test of time like no other. We’re speaking, of course, of the sales funnel. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. There are many different versions of the sales funnel model, but they all include the same general phases.

Funnel 185

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Evaluate the specific results of campaigns that will enable you to improve. That means acquiring some of the skills data scientists bring to the game. Read on to learn which metrics should carry the most weight in charting the success of your brand.

Plan 156