5 ways to capture the voice of the customer (VoC) for category-leading positioning
Tomorrow People
JUNE 3, 2024
It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which you use to inform your business activities. 5 ways to capture the voice of the customer Surveys The vast majority of companies use surveys to gauge how well they’re performing in the eyes of their customers.
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