Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Cost per Acquisition 106

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 106

Influitive

DECEMBER 21, 2022

New York City in the winter time is a place full of magic, and that magic was taken to another level on December 8th as the Customer Marketing Alliance brought together CMA pros from around the world for their first annual Customer Marketing Summit.

Marketing 130

Marketing 130

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. In the first article of this three-part series, we explored the collaborative aspects of customer journey operations.

Customer Satisfaction 117

Customer Satisfaction Enterprise Management Work Management Multi-Channel 117

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. So what do these patterns mean in the bigger picture?

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Metadata

APRIL 9, 2024

Any time a customer buys your product, they’re looking for specific business outcomes and ROI. But, somehow, customer success is measured on customer retention, not customer outcomes. We call it Customer Success but, in reality, it ends up being all about the company’s success.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

B2B Marketing Zone Submitted Articles

OCTOBER 3, 2022

Are Customer Experience and Customer Success really the same? Perhaps, more importantly, how can businesses leverage both of these practices to improve customer retention and reduce churn? If not, what are the differences that set them apart?

Practices 130

Practices Business 130

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 102

Planning Work Management Act-On Organic Leads 102

Influitive

DECEMBER 16, 2022

By now, you should know the value of listening to your customer’s voice. But when it comes to customer success stories, you need to do more than just listen; you should find ways to amplify their message by sharing their successes.

130

130

Zoominfo

FEBRUARY 18, 2021

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. Consider Zoom Video Communications, which grew its customer base exponentially during the pandemic.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. As marketers, we have a unique opportunity to support customer success. To build efficiency, we must start by tapping into our existing customer bases.

Paid Search Agency 93

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 93

CMSWire

APRIL 12, 2024

Learn how balancing customer experience with regulatory compliance can revolutionize customer onboarding and build trust. Continue reading.

Ad Building 92

Ad Building Privacy 92

Marketing Insider Group

OCTOBER 23, 2019

If customer service is a school coach, customer success is a personal trainer. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. And once customer success workers have their buyers’ ear, they can use tools to deliver more value.

Blast Campaigns 186

Blast Campaigns Outreach Training Social Media 186

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

HG Data

SEPTEMBER 26, 2023

In today’s economy, the best way to combat customer churn is to act, not react: focus on your customers and take the time to define and develop your Customer Success (CS) practice. CS leaders need to center and bring the … The post Putting the “Success” in Customer Success appeared first on HG Insights.

Churn Rate 62

Churn Rate Act-On Practices B2B 62

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 102

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 102

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 90

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 90

ClickDimensions

OCTOBER 19, 2023

In the ever-changing world of business, one thing remains consistent: trust is the foundation of a successful customer relationship. Building and maintaining trust is crucial for businesses of all sizes, as it leads to customer loyalty, positive word-of-mouth, and long-term growth.

Ideal Customer Profiles 96

Ideal Customer Profiles Ad Building Word of Mouth Marketing Management 96

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success.

Cross-Selling 107

Cross-Selling Work Management Marketing Management Lead Ranking 107

Heinz Marketing

JUNE 20, 2023

This means we must adapt to our current circumstance and find new ways to achieve success. One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Influitive

FEBRUARY 16, 2018

Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. Creating an amazing experience often turns customers into advocates. These happy users will promote your product.

Loyalty 254

Loyalty Lead Scoring Lead Ranking Promotion 254

Influitive

JULY 14, 2020

Customer advocacy has come a long way since its inception. Today, the most fervent supporters of customer advocacy report an uptick in both customer loyalty and customer engagement, and a stronger sense of community among their customers. A successful program requires a dedicated […].

Loyalty 147

Loyalty Communities Practices Best Practices 147

Vision Edge Marketing

FEBRUARY 14, 2019

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” We’re also seeing customer-facing job titles specific to Customer Success. However, we believe that every company needs to be focused on customer success, whether there is a designated person in this role or not.

Lead Ranking 169

Lead Ranking Work Management Planning Paid Search Agency 169

accelerate agency

APRIL 11, 2022

It doesn’t matter what you sell, or how you sell it, customer satisfaction goes a long way to improving your customer retention rates, reducing churn, and attracting new customers due to both better brand reputation and word-of-mouth recommendations. Let’s find out more about the SaaS customer journey. The takeaway.

Paid Search Agency 98

Paid Search Agency Marketing Automation Services Touchpoints Word of Mouth 98

Exo B2B

FEBRUARY 28, 2024

In today’s competitive business world, customer experience (Cx) can no longer be just a floating idea. It’s become a prerequisite for business success. But what’s all the fuss about measuring customer experience? Cx is all-encompassing, from the first interaction through to after-sales.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Marketing Insider Group

NOVEMBER 13, 2018

It used to be that you could accelerate growth with huge customer acquisition. Today, the best companies are growing through customer success. A CX Consulting to talk about customer success. […]. Ramping up your sales and marketing is not enough to sustain growth.

Acquisitions 193

Acquisitions Consulting B2B Sales B2B Marketing 193

KoMarketing Associates

DECEMBER 12, 2019

Although many marketing teams have developed smaller divisions that are now focused on customer success, new research shows that they are still small in size and face a number of challenges. Churn reduction remains the biggest obstacle, with 75% of customer success teams citing this as an issue.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

CMSWire

JANUARY 10, 2024

The new-age customer experience must be so precious and so seamless that every interaction with your organization leaves customers wowed. Continue reading.

Organization 79

Organization 79

SendGrid

DECEMBER 16, 2022

Enabling many customers to operate email programs concurrently is a complex task and you are in good hands with Twilio SendGrid. The post Customer Onboarding Recommendations for ISVs: How to Set Customers Up for Success appeared first on SendGrid.

API 83

API Vendors Software Practices 83

CMSWire

APRIL 17, 2024

Cutting corners, cutting teams: the risks of sacrificing customer support. Continue reading.

Loyalty 56

Loyalty 56