Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. On the other, they resent being bombarded and followed by ads that feel irrelevant, intrusive, or downright creepy. One solution is to give consumers more choice and control over the ad-related content they see. Unfamiliar with zero-party data?

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Digilant

NOVEMBER 12, 2020

Companies must continuously engage with their customers, create relevant content, and grow their businesses, all while their budgets are being cut significantly. Brands need a transparent view of their marketing efforts to optimize limited budgets. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust. Because when you show customers how to face their challenges and come out victorious on the other side, it builds trust.

Work Management 323

Work Management Marketing Management Content Marketing Content 323

Marketing Insider Group

DECEMBER 9, 2020

The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. But have you considered how the content you are publishing affects how your company culture is perceived? Quick Takeaways. Why Your Content Is a Reflection of Your Culture.

Paid Search Agency 273

Paid Search Agency Top of Funnel Companies Content 273

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. They can see which ones consumers are clicking on, which ones we’re ignoring, and adjust on the fly. CPL (Cost Per Lead): Payment is made when a potential customer provides contact information.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Oktopost

MAY 4, 2023

Catch all episodes here. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.

Customer Surveys 131

Customer Surveys Transparency Youtube Content 131

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 113

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 113

Oktopost

MARCH 8, 2023

Catch all episodes here. It’s all about building meaningful relationships with the right people. In this episode of Radically Transparent, Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. Want to hear more from renowned B2B marketing leaders?

PR 117

PR Media Transparency Startups 117

Marketing Insider Group

MAY 2, 2023

In this post, we’re sharing the benefits, examples, and “how-to” of all things zero-party data so you can start creating content that converts. You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. What Is First-Party Data?

ROI 218

ROI Webinar Metrics Privacy Content 218

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. The key is to focus on the metrics that matter. So, what metrics matter to you based on your goals?

Marketing Analytics Tools 329

Marketing Analytics Tools Content Marketing Work Management Marketing Management 329

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 289

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. By optimizing for search results , you can make your social media posts and profiles land on their search results on every channel. This method is one of the most important strategies for LinkedIn marketing.

Social Media 158

Social Media SEO Cost Per Click Media 158

Content Standard

SEPTEMBER 14, 2018

While these tactics were transparent about the fact that they were marketing, audiences found them to be overly forceful, and they led many consumers to view marketers and advertisers as deceptive and untrustworthy , concerned primarily with driving profits rather than providing a beneficial customer experience. The solution?

Paid Content 73

Paid Content Transparency Advertising Agencies Paid Search Agency 73

Marketing Insider Group

JUNE 8, 2021

Improving organic ranking on Google. The good thing is that all these objectives are measurable. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Below is a quick video with over one million views on setting SMART goals.

Content Marketing 279

Content Marketing Lead Scoring Lead Ranking Planning 279

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Fact sheet. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Salesforce Marketing Cloud

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” So, before we help you build the roadmaps for your AI journeys, step one is finding what fits your goals.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.

Social Networks 167

Social Networks Business Work Management Social Media 167

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 101

Marketing AI Work Management Marketing Management B2B Thought Leadership 101

Scoop.it

JANUARY 11, 2024

era, B2B companies are struggling to get to the top of SEO rankings and stay at the top of potential customers’ minds. When a customer needs a specific problem solved, providers want to be the first name they think of Googling. Only with a strategy to build the brand across all channels can marketers create brand authority.

Work Management 78

Work Management Marketing Management Brand Identity Branding 78

Marketing Insider Group

JANUARY 13, 2021

Your online reputation is one of the most important channels because that’s where the world finds you. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Why Your Brand’s Reputation Matters: A Look at the Data on Online Reputation Management. Let’s find out.

Marketing Management 318

Marketing Management Content Marketing Planning Content 318

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. It also imposes consumer protection rules similar to ones governing financial trading. Provide transparency customers can verify that.

Amazon 110

Amazon Paid Search Agency Ad brokers Facebook 110

Marketing Insider Group

OCTOBER 5, 2020

In fact, 46% of marketers spent up to $10,000 last year on content marketing efforts. After all, 71% of consumers will spend more money to support a brand they trust. All of these drive traffic to business websites. Content that solves those problems and answers those questions earns customer loyalty. Source: Statista.

Marketing Agencies 2 355

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 355

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Digilant

FEBRUARY 2, 2024

During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences. For leading SSPs such as FreeWheel and Magnite, one of their focuses is on supply path optimization (SPO). Let’s dive in.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. Google might feel that the transparency has not been appreciated. It has worked with the U.K.

Privacy 99

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 99

Liveintent

DECEMBER 7, 2021

In this blog post, you’ll get a refresher on the most common types of audience data secured and used by businesses, how zero-party fits into the mix, and how gathering and using audience data is evolving. Now, your head might be spinning trying to keep all these different types of audience data straight. But, don’t fret!

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Lots of them.

SEO 296

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 296

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 171

Email Marketing Work Management B2B Marketing Marketing Management 171

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Scammers, impersonators, and hackers are becoming an ever-growing threat to businesses on social media platforms and can wreak havoc. Step 2: Be Transparent with Your Audience and Customers. In addition, 4.4

Social Media 125

Social Media Phishing Marketing Management Media 125

ClearVoice

OCTOBER 27, 2023

The marketing strategies that once bought hordes of customers are no longer as effective. They create catchy scripts and sound effects to capture and retain the attention of their target customers Door-to-door sales were also prevalent. The marketing landscape has undergone such massive shifts. Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

QuanticMind

SEPTEMBER 26, 2023

But consumers aren’t the only ones impacted by a turbulent economy, and advertisers could use a little extra agency, too. Read on to learn what it is, see how it differs from other buying methods, and discover all the ways it can benefit your campaigns. Programmatic guaranteed is all about automation and assurance.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Cost Per Thousand CPM 52

Martech

DECEMBER 29, 2021

In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it. This doesn’t mean that communications with customers will be completely automated.

Privacy 122

Privacy Marketing & Strategy Privacy Policies POS 122

ClickZ

OCTOBER 27, 2020

30-second summary: Without cookies and mobile ad IDs, marketers will have to find new ways to get data that helps them understand and connect with customers. With second-party data, marketers have more transparency and control. But today’s second-party info doesn’t just come from site publishers. It has evolved.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Contently

SEPTEMBER 10, 2020

To start, he comes from an ad operations and customer success background. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech. Disclosure: LiveIntent is a Contently customer.). And if we do that, the traffic, the plays, the downloads, all that will come.”

Work Management 177

Work Management Marketing Management Brand Identity Branding 177

Biznology

JUNE 7, 2017

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. The company had good intentions, but the tweet inspired hundreds of negative comments that criticized the image for its smiling mascot on a day that recognizes hundreds of lost American lives.

Content 144

Content Transparency Custom Publishing Statistics 144

Martech

JUNE 8, 2022

So, what do all these changes mean to you, the marketer? Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. The perfect storm has been brewing around digital identity for some time. While Unified ID 2.0

Multi-Touch Attribution 101

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 101

B2B Digital Marketer

JANUARY 5, 2023

Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling. Rather than focusing on building relationships, modern sales strategies usually prioritize understanding potential customers. Redefining Sales Leadership for the Modern Era.

Ideal Customer Profiles 52

Ideal Customer Profiles Transparency Cold Calling B2B Sales 52