Oktopost

MAY 2, 2021

Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. 87% of video marketers say that video has helped them to get more views on their website. Optimizing Your YouTube Videos for SEO.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Scoop.it

MARCH 21, 2023

Remember content usability: Use visuals (graphs, brand images, videos, etc.) Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions. and format content pieces for better scannability. Write SEO-friendly alt-texts.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. To decide what to publish, you first need to find out what your audience wants and needs.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Intent Based Marketing Will Amplify Customer Experience.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Martech

OCTOBER 19, 2022

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. Publishers have access to a huge pool of buyers. billion in 2022 ( Statista ). ‍ Efficiency.

Advertising Agencies 105

Advertising Agencies Paid Content Cost Per Thousand Advertisements 105

Brightedge

JULY 22, 2022

SEOs will be pleased to hear about a new video indexing report in Google Search Console. Google’s Search Console is just getting better and better, allowing webmasters and marketers to get crucial data about how search traffic is interacting with their assets. Video Indexing Report Is Available in Google Search Console.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Parse.ly

JULY 29, 2021

Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. To attract potential customers on social media, travel site Booking.com uses top-of-the-funnel video content across their different profiles. They offered live video tours with locals.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Consider what your customer is looking for and who you can help them with. In general, Google loves long articles. Do your homework first.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Hubspot

DECEMBER 22, 2020

SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment. They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 17, 2020

About 70 million new blog posts are published each month on WordPress alone, with 77 million comments added per month. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Like video before it, voice content is fast shifting from nice-to-have to must-have.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. 1,000: Spend $750 on video equipment and the rest to buy Jeff Julian a plane ticket so he could teach me how to use it. I’d buy @JeffJulian a plane ticket so he could show me how to do video.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

A Better Jones

JUNE 6, 2019

Read on for some of our most reliable ways to create content ideas, and be sure to listen to our video below for even more advice. Have forms ready for them that ask questions about their industry, their customers and buyer persona, the way they conduct business, and anything else that will paint a clear picture of who they are.

Long Tail Marketing 40

Long Tail Marketing Content Marketing Content RSS 40

Method and Metric

DECEMBER 4, 2019

Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them. Is it guides, blogs and FAQs or is it product listings or videos?

Analysis 87

Analysis SERP SEO Domain 87

Salesforce Marketing Cloud

MARCH 12, 2024

How SEO works and why it’s important The benefits of organic traffic for ecommerce Five elements of an effective ecommerce SEO strategy How to use AI to maximize your ecommerce SEO efforts How do you gauge ecommerce success? The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales.

eCommerce 52

eCommerce Traffic Organization SEO 52

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. Client education is key for long-term, sustainable SEO success. Don’t just sit down and just start writing for the sake of publishing more content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Biznology

NOVEMBER 19, 2012

In the Traffic Sources section, you see the percent of people who come to your website from search, referrals (e.g. Number of Keywords Driving Traffic : A measure of a site’s effectiveness is the number of keywords drawing traffic. A site growing in content and popularity should draw traffic from more search queries.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. show that SEO content generates 8x more traffic than organic social media and all paid media COMBINED. Identify one or two ideal customer personas who are of high value to your business.

Ideal Customer Profiles 301

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 301

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. Image courtesy of Bloomberg Wealth.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

JANUARY 14, 2024

Third, employ local SEO in videos and images. Your backlinks are published on pages with high-quality content. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge. Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Unbounce

MAY 24, 2021

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever. Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention. Jump to a Way to Drive More Traffic.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Directive Agency

AUGUST 8, 2017

There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). Search engine marketing is more than just organic traffic. Organic traffic relies heavily on keyword formulas. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

NuSpark Consulting

JUNE 8, 2013

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. Displaying image and video packs. By: Disguising ads.

Traffic 145

Traffic Paid Content SEO Organization 145

Directive Agency

NOVEMBER 2, 2016

Customer reviews? For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. Check out the video below, or our Youtube channel, for more time saving industry tricks. Is AdWords worth it?

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Industrial Marketing Today

JANUARY 3, 2012

Optimize for long-tail keywords + More linking opportunities = Better SEO. Create follow-up posts by interviewing internal subject matter experts and customers. Post them to a slide sharing site like SlideShare and drive new traffic back to your blog. Convert complex ideas into simpler “how-to” videos.

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Outbrain

JANUARY 21, 2019

These will help you process and understand your website’s data, such as traffic and conversions, to discover your site’s strengths and weaknesses. This service will provide you with almost all the website statistics you need on the long journey of internet marketing. These phrases are most likely to bring you potential customers.

SEO 42

SEO Practices Long Tail Marketing Best Practices 42

Marketing Insider Group

AUGUST 23, 2021

Learn how to publish top-quality content consistently, organize and design your website so your audience has the experience to write home about, and earn backlinks that give your content even more clout. Start publishing world-class content consistently. It could also catapult your ROI to new heights. Conduct Audience Research.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

ConvertKit

AUGUST 14, 2018

It uses SEO (search engine optimization) to help us produce organic, unpaid traffic and PPC (pay-per-click) advertising to produce paid, targeted traffic. You might be wondering why you’d want to pay for traffic with PPC ads when you could generate free, organic traffic through SEO. SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Marketing Insider Group

MARCH 7, 2021

GoAnimate allows you to easily create animated videos yourself, without the big price tag that comes with creative agencies or if you don’t have the internal resources for it. You can track everything from your website traffic to visitor demographics to help you improve your pages. This video offers a quick overview.

Budget Programs 362

Budget Programs Content Marketing Planning Tools 362

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 297

Top of Funnel Paid Search Agency Companies Marketing Automation Services 297