chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Create a list of keywords that you want your business to be recognized for to get started with SEO. Once again, it’s that time of year.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Emerging SEO Trends. The State of SEO. Image: Ahrefs.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market. Businesses need more content and have become publishing machines as a result.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Quick Takeaways: Always-on content marketing keeps you ahead of the trends. Center your strategy on your customers and their needs. Stay Ahead of the Trends with an Always-On Approach. Are you everywhere where your target customers hang out? You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Even if your brand decides TikTok isn’t a good fit, there’s a lot to learn from the trends that have emerged. Monitor brand keywords for greater TikTok takeaways.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Brightedge

MARCH 8, 2021

Following market trends on a regular basis will help your business to understand customer search behaviors and customer search intent in order to maintain or pivot strategies for maximum sales opportunities. Market Insights can show you the interest in near real-time using Google’s search volume and keyword rank data.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. And what trends are likely to lead us to success in the coming year? Agile is a key online advertising trend.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

JANUARY 4, 2021

You’ll need to consistently produce content with keywords that match how your audience searches. There are a few foundational elements you should develop: Keyword master list: This is a list of all keywords you currently rank for and want to rank for. Organic SEO rankings rise because of content marketing.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

DECEMBER 16, 2020

If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Key Takeaways: Content marketing is more than publishing articles. . Ability to stay on top of content marketing trends.

Paid Search Agency 282

Paid Search Agency Content Marketing Planning Budget Programs 282

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Highly engaged customers. Appealing, right?

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Top Rank Marketing

JANUARY 24, 2024

Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Content Standard

APRIL 16, 2024

While AI SEO tools have existed for some time, most platforms focus on optimizing one aspect of SEO content creation, such as keyword research or performance analytics, rather than the end-to-end creation process. It’s also common for keyword research to be misaligned with business objectives. The result?

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. They recommended Google Trends as another keyword-generating tool.

Google 103

Google Keywords FAQ Custom Publishing 103

Navigate the Channel

OCTOBER 10, 2023

Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. To maximize this opportunity, align your blog topics with current news and trends in the industry. Clear, understandable responses demonstrate your commitment to customer service and help foster lasting relationships.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Marketing Insider Group

NOVEMBER 28, 2022

The Battle for Customer Attention. But those days are quickly coming to an end, and businesses need to understand how to reach their customers in today’s attention-starved world. The Battle For Customer Attention from Michael Brenner. I have always defined marketing as a conversation between a customer and a company.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. In fact, unless plenty of 65-plus workers buck today’s trend of staying on the job longer, millennials won’t likely even reach the 50 percent mark. The trend shows no sign of stopping, nor should it. Image courtesy of Anita Lettink.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Focus on search intent, not just keywords. The algorithm updates mean it’s not just about the keywords anymore.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This level of personalization helps in creating more relevant and compelling marketing content, which can significantly enhance the customer experience and boost conversion rates.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Launch Marketing

OCTOBER 18, 2023

Keywords: Each page of your website should focus on a certain keyword. Include your keyword in the H1, H2s and throughout, but be careful not to overoptimize. Title Tag: This should include your keyword and a shortened title of your page. This includes monitoring issues that may arise, identifying keywords and more.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Tiecas

MARCH 21, 2024

However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Trendup AI for finding trending topics on social media. for trending keywords in search. Perplexity AI, a real-time AI-powered search engine for the web.

Marketing AI 102

Marketing AI Content Marketing Enterprise Management Planning 102

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. In an effort to create unique content, RAQs (rarely asked questions) has become a growing trend, too.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Convert

JULY 28, 2021

Exact-Match Keywords Are Going Obsolete. One of the biggest changes in Google’s algorithm has been its lessening dependence on exact match keywords. Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text).

SEO 145

SEO SERP Trends Keywords 145

Content Marketing Institute

OCTOBER 24, 2018

Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing. Ability to re-engage your customers through push notifications. How to embrace the trend? Click To Tweet.

Distribution 94

Distribution Trends Budget Programs Tools 94

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128