Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. He’s building an AI tool for writing and collecting his first set of users with a discount. Maximize your marketing efforts by optimizing for SERP and social media, both. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

seo.co

SEPTEMBER 4, 2022

Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. Additionally, title tags represent the text you see highlighted in blue in most SERPs. What Are Title Tags?

Tagging 97

Tagging SEO SERP Keywords 97

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 97

SERP Click Rate CTR Display 97

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Ad Copy Optimization: Write compelling ad copy that resonates with users and matches their intent. Ensure fast loading times and mobile-friendliness.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

Spiralytics

JULY 19, 2023

A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). You can also increase the number if you are writing long-form content. Meta descriptions highly affect your click-through rate (CTR).

CMS Development 91

CMS Development Optimization SEO Practices 91

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Ranking Lead Scoring 62

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). Focus the title on enticing clicks to increase the CTR (click-through rate). Search engines like Google use CTR as a ranking factor.

Tagging 110

Tagging SEO SERP Lead Ranking 110

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 72

SERP Click Rate CTR Display 72

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at.

CTR 50

CTR Features Organization SERP 50

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Marketing Insider Group specializes in blog writing and content marketing strategy.

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Conductor

FEBRUARY 18, 2020

It also had negative impacts on publishers, possibly as a knock-on effect for the ones that write a lot about money and life. Consequently, some folks are seeing significant declines in CTR. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP. <cough, cough, AMAZON.

De-duplication 71

De-duplication CTR SERP Comparison 71

Anyword

AUGUST 18, 2022

Here, we take a look at top words to weave into your marketing content and the average CTR of the content that had these words in it. And how does CTR come into play when we’re talking about SEO? Frequently, title tags and meta descriptions are optimized with CTR in mind. Know Your Rankings (And Your Competitors’).

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Directive Agency

APRIL 15, 2022

Finally, competition with other websites, such as competitor websites, can often be one-sided due to domain authorities and as age of websites is factored into Google’s rankings, new websites and startups can often find themselves struggling to establish their websites in the SERP (search engine results page). What is PPC? Benefits of PPC.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 61

SEO SERP CTR Click Rate 61

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

RebelMouse

APRIL 27, 2022

Your Click-Through Rate (CTR) Matters If you are showing up on a search engine results page (SERP) and have a low CTR, your ranking could drop. If you can, writing multiple articles on the same topic and then linking them back to a key content hub (or pillar post) is a great way to get ahead. Click here to learn more.

Resources 52

Resources SEO CTR SERP 52

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7% Title tag optimization .

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

SmartBug Media

JULY 16, 2021

As if you were writing a blog, you should create videos with your audience’s interests in mind. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Make a hypothesis, test it, and implement it accordingly. Hopefully not.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The ideas I pitched in those meetings, I pitched in part because I wanted to write them and because I was interested in them as a reader. However, when I began writing the post, I wasn't impressed with my work.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

ClearVoice

JUNE 27, 2022

Search engine optimization or SEO is the practice of optimizing a site to improve its ranking in organic search engine results pages (SERPs). It involves using pay-per-click (PPC) advertising that shows up prominently in SERPs, which could deliver instant results. Enhanced visibility in SERPs. SEO vs. SEM Pros and Cons.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. Generating Traffic is Simple.

Display 76

Display Cost Per Click Ads Campaigns 76

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. How do you Write Good SEO Content. Write Better Headlines. That’s when real selling begins.”

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." Finance and Real Estate were hit the hardest, both losing almost half of their SERPs with review snippets (-46%).

Google 50

Google SERP CAN-SPAM CTR 50

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? So go ahead and write naturally, incorporating keywords only where it makes sense. An SEO friendly FAQ page can be a great way to increase your rankings and CTR.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies. Measurement.

Case Studies 73

Case Studies Case Study Studies SEO 73

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. Write a brand statement.

Lead Ranking 68

Lead Ranking Lead Scoring CTR API 68

Brandpoint

SEPTEMBER 18, 2018

High-quality ads will be rewarded with a higher rank on a SERP and a lower CPC. “Your content, as defined by how well you write your ads, and what your content aims to deliver, can have a substantial impact on your CTR,” explains Marsh.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. In reality, it’s actually quite easy to write title tags and add them to your pages, and you don’t need to be a technical SEO expert to do it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. It’s a strategic tool designed to attract clicks from search engine results pages (SERPs) and drive traffic to your website. Just want someone to do all the work for you?

Traffic 102

Traffic Work Management Click Rate CTR 102

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. Write a brand statement.

Lead Ranking 61

Lead Ranking Lead Scoring CTR API 61

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Now, I need to write a social media post for LinkedIn. The repurposing possibilities are endless. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Impressions: The number of times the page showed up on the SERP. CTR: Clicks divided by impressions.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77