Outbrain

JUNE 16, 2022

CTR, or clickthrough rate, is a pretty simple calculation of how many people clicked on an ad (clicks) divided by the number of times the ad was shown (impressions). Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. So, what is CTR? What’s a “good” CTR? What’s a “good” CTR?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. You can use industry-standard keywords and grab attention with your distinct achievements. Under this bucket, make content around longer and shorter keywords like: Time blocking Productivity for entrepreneurs Time management techniques Goal setting tips 3.

Social Media 154

Social Media SEO Cost Per Click Media 154

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Checking that Google Understands the Keywords You Are Targeting. See Existing CTR For Keywords & Pages .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics.   Keywords. Watch SERP efficiency by countries.  The difference: brand combination searches can be powerful signals of relevance for generic keywords.

Brand Identity 106

Brand Identity Branding CTR API 106

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Expanded SERP Real Estate: Dominating the search engine results page (SERP). Keywords are the bridge that connects your ads to potential customers actively searching for products or services.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . The key to successfully using Google Ads for B2B lead generation is picking the right keywords and using the features Google Ads has to offer. . Find The Right (High Intent) Keywords

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Where and how does Google use clicks? Ranking signals don’t exist in isolation.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back.

CTR 53

CTR API Impressions SERP 53

Directive Agency

MARCH 15, 2022

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . The results that appear on the first page of results are prime real estate for the individual website to appear on through a keyword search.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Google 52

Hubspot

JUNE 26, 2020

Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This improves targeting: When you prevent keywords from being associated with an ad, you can be more certain that it will be shown to the right audiences.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

seo.co

SEPTEMBER 4, 2022

Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Additionally, title tags represent the text you see highlighted in blue in most SERPs. Keyword optimization.

Tagging 97

Tagging SEO SERP Keywords 97

Brightedge

AUGUST 4, 2020

Some SEO KPIs that will provide value to your website include: Ranking keywords. Knowing how many keywords you’re ranking for, what those keywords are, and where they rank, will allow you to better understand which keywords you should be optimizing to build a strategy. A high CTR doesn’t always mean success, though.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP). Use target keywords in titles. Stop” words are words that carry little to no keyword value—like: of, a, and, the, etc.

Tagging 110

Tagging SEO SERP Lead Scoring 110

Spiralytics

JULY 19, 2023

A fast-loading site gets rewarded by Google, and slower ones are often pushed downward in the search engine result pages (SERPs). Meta description to improve click-through rate Meta description is the small blurb that appears underneath your website on the SERP that includes information about your page.

CMS Development 91

CMS Development Optimization SEO Practices 91

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 97

SERP Click Rate CTR Display 97

Conductor

AUGUST 12, 2021

It’s worth noting that meta descriptions are often confused with SERP snippets. A SERP snippet is what appears to the searcher as the webpage description. A SERP snippet is what appears to the searcher as the webpage description. Most SERPs on mobile devices will only show 680 pixels, 120 characters.

SEO 122

SEO Optimization SERP Mobile Advertising 122

Anyword

AUGUST 18, 2022

What are the top three to four keywords I want to optimize? Your Core Keywords. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours. Take these keywords and add internal and external links to any of your relevant content pages.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). For example, do you want to avoid competition by targeting local keywords, or compete on a national level? Table of Contents. Organic Traffic 101. + The Caveats.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Will this negatively affect CTR? is this affecting also Knowledge Panels?

Features 111

Features SEO CTR SERP 111

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Keyword Rankings This involves monitoring your website’s positions in search engine results for various queries, guiding your SEO strategy, and keyword optimization.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

The Lead Agency

OCTOBER 8, 2020

This can be done by increasing click-through rates (CTR). The click-through rate of an organic campaign is the number of clicks you get divided by the number of searchers who seen the business listing (impressions). So, if 20 people see your organic search result, and 5 people clicked on it, you’d have a 25% CTR. higher CTR.

Organization 62

Organization CTR Lead Scoring Lead Ranking 62

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Below you can see one of the clearest examples of a core update.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Marketing Insider Group

MARCH 2, 2021

Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Take note of their top-performing pages and keywords. You should also analyze competitor keywords and topics using search engines and competitor tools. Peruse page one of Google.

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Sana Commerce

AUGUST 2, 2023

Appearing prominently in search engine results pages (SERPs). Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent. Step 2: Perform keyword research Keyword research forms the foundation of any successful SEO strategy.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Brightedge

JANUARY 27, 2022

A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is important to stay within the character limit on the meta description length to avoid having part of your description cut off by the search engine and appear incomplete in the SERP. What is a meta description?

SERP 72

SERP Click Rate CTR Display 72

Moz

FEBRUARY 4, 2020

In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. SERPs with featured snippets will continue to be tagged in SERP Features reporting, and we're working on ways to surface more data.

Positioning 72

Positioning De-duplication CTR SERP 72

Directive Agency

APRIL 15, 2022

Also, as SEO is ever-changing, results are often very difficult to predict and impossible to guarantee, positive results require maintenance to maintain ranking positions for keywords. As we mentioned before, the age of websites factors into Google’s rankings and new websites will struggle to rank on the SERP. What is PPC?

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Ledger Bennett

JULY 11, 2018

In the digital world, keywords play a role in almost everything. Let’s focus on the role of keywords across Google and standard web pages, as well as talking about a variety of keywords and what they do. Keyword Targeting. Many media channels use keyword targeting or something very close. Website Content Keywords.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

KoMarketing Associates

FEBRUARY 21, 2017

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume.

Activities 136

Activities Campaigns Brand Identity Branding 136

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. We tested this hypothesis for organic search results with and without ads for 30 keywords in the United States. If you bid on ads, people will see your relevant web page in the SERP.

Organization 52

Organization Google Ads SERP 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at.

CTR 50

CTR Features Organization SERP 50

Brightedge

NOVEMBER 17, 2021

Mirroring the user experience on sites like Instagram and Pinterest where users scroll through results infinitely, continuous scroll will automatically load results beyond the first page – the first ten organic results – in mobile SERPs (search engine results pages). How to Optimize for Continuous Scrolling.

Google 85

Google SEO SERP CTR 85

Atomic Reach

MAY 14, 2019

PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs.

PPC 110

PPC Paid Content Cost Per Click Statistics 110