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SEO for WordPress: Tips and Best Practices to Optimize Your Website

Spiralytics

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. Meta descriptions highly affect your click-through rate (CTR).

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Should You Test That? When to Engage in SEO Split Tests

Moz

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. You can also utilize this tactic to test out a higher-volume keyword in your metadata.

SEO 64
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Should You Test That? When to Engage in SEO Split Tests

Moz

Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console). For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. You can also utilize this tactic to test out a higher-volume keyword in your metadata.

SEO 64
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Empowering Publishers: The All-In-One Platform and Playbook Guide [Template Included]

RebelMouse

Find out how an all-in-one content management system (CMS) can help publishers find the right tools and strategies to succeed and compete in the media industry. Here are the top CMS tools publishers need to compete. RebelMouse is an enterprise-grade CMS built on secure and clean code.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. CTR, Unique CTOR, Forwards/Shares and links clicked on. Those are the "rubber meets the road" metrics that companies most care about.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Hubspot

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101
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Programmatic SEO for Ecommerce: Scale Your Online Store Fast

Single Grain

This approach makes it super easy to efficiently scale your SEO efforts across your extensive product range, so that you can be sure that each item is optimally positioned in in the SERPs through automated, data-driven strategies. Aim for continuous improvement in search engine result page (SERP) positions for these keywords.