Hubspot

OCTOBER 7, 2016

Educational. Once you’ve identified a piece of underperforming content, here are some things you can do to give it a boost: 1) Improve long-tail keyword use. Find long-tail keywords that better match user intent against the context of the article. 2) Optimize headlines to boost CTR. Entertaining.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

MARCH 22, 2012

So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." That lets us capture traffic for the long-tail term and educate those readers about how generating leads through social media relates to inbound marketing.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. On a Mission to Give Our CTR a Boost. There is no doubt today—its influence is stronger than ever.

CTR 134

CTR Dwell Organization Click Rate 134

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Are long-tail keywords the way to go for companies with low domain authority? Yes, prioritize long-tail keywords. 98% of the marketers we surveyed have an active blog. What approaches are they using?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

MAY 6, 2021

Client Education Template from Moz. List of related, long-tail, and question keywords. Notifying your client about the changes in organic rankings of the target keywords is necessary to educate them on the progress of their SEO. What's included in the report: Improvement in the number of total impressions, CTR and clicks.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

JULY 20, 2023

That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords. of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

The Lead Agency

JUNE 19, 2023

Opt for long-tail keywords that are specific to your industry as they are more likely to attract a highly targeted audience. A well-crafted headline and meta description can also improve your click-through rate (CTR), and subsequently your ranking in SERPs.

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Learn from the Pros

MARCH 5, 2024

Use Long-Tail Keywords: These are longer and more specific phrases, making them less competitive but potentially more valuable. Long-tail keywords often reflect natural language phrases used in conversational queries and can help you rank higher for niche topics.

Lead Scoring 52

Lead Scoring Lead Ranking SEO CMS Development 52

Online Marketing Institute

DECEMBER 23, 2010

The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! Test high-volume keywords vs. the tail If you are one of the many, many unfortunate B2B advertisers out there with a limited budget allocated to PPC, try some tests where you limit the scope of your program.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Moz

MAY 5, 2020

If our traffic dropped during this period, it's not absolute proof that an algorithm update is to blame, but it's a solid, educated guess and a useful starting point. Total clicks are a function of two variables, though: (1) search impressions, and (2) click-through rate (CTR). Finally, let's look at CTR.

Traffic 74

Traffic Google CTR Lead Scoring 74

Directive Agency

DECEMBER 1, 2017

The success or failure of those factors depends on your ability to learn from your wins and losses and then make educated changes to your AdWords campaigns. This can help increase your quality lead generation, meaning a higher CTR, fewer clicks, and an increased conversion rate. Image Source ). But iteration isn’t just more effective.

Adwords 40

Adwords Advertising Agencies Campaigns Advertisements 40

Directive Agency

MARCH 15, 2022

Optimizing content for a primary keyword as well as associated, secondary keywords can help increase keyword rankings long term. . This results in niche cluster content optimized for long-tail keywords as you move deeper into the buyer’s journey and connect the dots between users, content, and your product. Here’s why: .

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

seo.co

APRIL 27, 2021

Even the most SEO-experienced and highly educated clients out there don’t need every piece of data that you have on their business. This may indicate a demographic shift that can impact sales, page traffic, ad views, CTR, and other data. Is traffic from a certain age range trending downward? SEO Issues.

Paid Search Agency 104

Paid Search Agency Advertising Agencies SEO Ad Agencies 104

Hubspot

JUNE 12, 2018

This is great news if you regularly use a home assistant device, but bad news if you're a publisher looking to capture organic traffic from multiple long-tail keywords with a single, comprehensive piece of content. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Moz

APRIL 3, 2019

Google, Bing, and Yahoo all have their own forms of a quality score that takes into account a number of factors, including your expected CTR, landing page quality and relevance to your ad, and ad text relevance. At Kaplan Financial Education , I developed e-books for each licensing prep product line.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

LeadSquared

DECEMBER 30, 2015

Should you use your website as the landing page, or is the stand alone landing page better for the education industry? You can find more ideas for education lead generation , here. Would quizzes on education websites be a good option (because we don’t have them)? What is the ideal CTR for Google Ads? You need both.

Paid Content 52

Paid Content Lead Generation FAQ Webinar Metrics 52

ClearVoice

JULY 17, 2023

Benefits of content marketing in fintech: Adoption and customer engagement Content marketing uses various types of content to educate and inform a target audience. Number of followers, average number of comments and shares per post, click-through rate (CTR), etc. This leverages long-tail keywords such as “how to close X bank account.”

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Optinmonster

JANUARY 22, 2024

Optimize for Better CTR : By examining the CTR of your pages, you can identify which titles and descriptions are more effective and optimize underperforming pages to improve their click-through rates. A higher CTR not only drives more traffic to your website but can also positively impact your search engine rankings.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Kirbie’s Cravings, a food blog, saw its CTR increase by 79% by leveraging this tag. Backlinko ). Around 70% of search queries contain four or more words. Statista ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

DECEMBER 23, 2019

When it comes to PPC, AI will allow marketers to create more effective ad campaigns and is particularly useful to: Predict the CTR of future ads. You can power up your Amazon Ads campaign with the help of AI to: Automate bids (for both short-tail and long-tail keywords). Optimize ad campaigns for long-tail keywords.

PPC 96

PPC Paid Content Marketing AI Trends 96

Content Standard

JUNE 25, 2023

If the ability to own rights to the content you’re creating is part of its intrinsic value to your brand, then this is an essential drawback to consider and educate your team about. How will generative AI-powered search impact my content rankings and search CTR? However, content created by humans, then adjusted by AI can be.

SERP 69

SERP SEO Generation Long Tail Marketing 69

Single Grain

AUGUST 24, 2023

By identifying both short-tail and long-tail keywords, agencies can create content strategies that address specific queries. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — You can target by gender, education level, income, location, and interests.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. In this stage, create content that educates your target audience and addresses their queries. Transactional Keywords.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Single Grain

SEPTEMBER 22, 2023

Content at the ToFu stage should be educational, informative and engaging. You may do a little bit of research, but because your problem is so pressing, you won’t take long. Other products or services will require much more education. An example might be purchasing a pharmaceutical drug.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

OCTOBER 9, 2019

Then, you write "cluster content," or supporting blog posts, targeting long tail keywords that show you've covered a topic exhaustively. Focusing on long-term traffic will help you rank higher on search engines. To optimize for voice search, start researching longer tail keywords. CTR optimization.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

NOVEMBER 20, 2020

Why You Should Use Long-Tail Keywords in Your SEO Campaign. Try finding relevant long-tail question keywords using tools such as Answer The Public and prepare in-depth content on the topic. The readability score is a great way to analyze the level of education that one needs to read and understand your content.

Optimization 145

Optimization Lead Scoring Lead Ranking Content 145

Single Grain

SEPTEMBER 10, 2019

Click-through rate (CTR) is a direct ranking factor. Medium is free to post on and provides a wealth of information on a variety of topics: To optimize for the highest CTR to your website, only post the first several paragraphs of your article and make the reader click to your website to read the rest. Value Prop. 27) A/B Test.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Clickthrough rate (CTR). For instance, ABC ran a 43-minute long video ad —an entire episode of its new show. A well-curated, purpose-driven channel can educate prospects and customers about what you offer. Watch time.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Directive Agency

MAY 9, 2017

They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. Interests: How-To, New Tactics, Educational. Audited blog headlines for CTR. Interests: Data, Benchmarks, Competitors, MQLs.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

JULY 5, 2023

Learning and Education: Questions related to learning new topics, concepts, or skills are also a great fit. Describe how to perform a thorough keyword research analysis to uncover long-tail keywords and topic clusters for content creation. ” or “What’s the meaning of the word ‘lugubrious’?”

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Single Grain

JUNE 26, 2023

YouTube (Education/Tutoring Franchise): An education or tutoring franchise could create educational videos on different topics, tutorials on challenging subjects, student success stories, teacher interviews, or glimpses into the classroom environment. Webinars on education strategies or parent resources could also be valuable.

Paid Search Agency 52

Paid Search Agency Ads Lead Ranking Lead Scoring 52

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. Clicks Clickthrough rate (CTR) View rate Watch time Average watch time For some big media brands, the goal is exposure, in which case watch time and average watch time are the most important metrics. How Do I Get Started with YouTube for Business?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

LeadSquared

APRIL 14, 2016

What are top 3 guidelines for creating high CTR Facebook ads? Here’s an example of a high CTR Facebook ad that worked really well for LeadSquared: 20. Instead of high volume keywords, long tailed keywords with lower volume, but more value and more specific solutions would help. Keep the following in mind: Targeting.

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Hubspot

MARCH 10, 2016

It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? The buyer’s journey is their route to that conversion, as they research your products or services, compare them with competing alternatives, and educate themselves before making a final purchase decision. Click-Through-Rate (CTR). Long-Tail Keywords.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. Content Management System (CMS) Tools. Infographics.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. This boosts your click-through rate (CTR), driving more organic traffic to your site and increases the likelihood of claiming the top spot. A high Google ranking.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145