Using Digital Channels with Precision: How Connected TV Fits Into Your Multi-Channel ABM Strategy
Madison Logic
OCTOBER 4, 2023
Adding to that, research shows that 90% of buyers ultimately report choosing a solution provider from their day one list. Let’s take a look at how we do it: Precise Targeting at the Individual Level One significant benefit of CTV advertising is that it uses IP addresses instead of third-party cookies to target users.
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