SmartBrief - Marketing

MAY 19, 2024

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns.

Marketing AI 104

Marketing AI Forecasting Cross-Selling Loyalty 104

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Offer expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Martech

JANUARY 11, 2024

Meticulously streamline the purchasing process. Let’s explore the types of data that are key in this process and how they can be leveraged. Transactional data This includes crucial sales and revenue metrics, such as average order value (AOV), clearly showing your business’s financial performance.

Purchase 80

Purchase Marketing AI Optimization Customer Satisfaction 80

Televerde

MARCH 16, 2022

Sales automation has become a staple in the business world. If you’re interested in learning more about the benefits of sales automation, you’ve come to the right place. If you’re interested in learning more about the benefits of sales automation, you’ve come to the right place. What is Sales Automation and Why Does It Matter?

Top of Funnel 52

Top of Funnel Marketing AI Automation Work Management 52

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. As much as sales is a relationship-based business, technology can help to deepen those bonds.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

PureB2B

SEPTEMBER 1, 2021

The sales process has changed significantly with the advent of technology, helping your sales teams get more leads, drive more effective sales conversion strategies, and converting prospects. As much as sales is a relationship-based business, technology can help to deepen those bonds.

Marketing AI 62

Marketing AI Top of Funnel Work Management Conversion 62

SalesIntel

MAY 13, 2024

In this article, we will explore the significance of customer data and customer data management within your GTM motion. Customer data is information collected from individuals interacting with a company’s products, services, or platforms, including demographics, purchase history, preferences, behavior patterns, and feedback.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Outgrow

JANUARY 22, 2023

10+ Lead Nurturing Strategy Ideas + Examples to Increase E-commerce Sales Did you know? In other words, most of your leads float at the top or middle of your sales funnel for quite some time. It is not necessary that all the leads generated by the marketing and sales teams are ready for purchase. What Is Lead Nurturing?

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Sprout Social

FEBRUARY 12, 2024

Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. This heightened social media visibility leads to increased brand recognition and drives additional traffic to your website, acting as a catalyst for higher sales conversions.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 99

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Use customer data such as purchase history, browsing history, and demographic information to create personalized product recommendations for individual customers. Offer personalized loyalty rewards.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant changes are the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, and the changing expectations that prospects have of sales reps and the sales experience.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. These cookies are primarily used for cross-device and cross-domain tracking for online advertising purposes. The image below illustrates this process.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Rev

JULY 5, 2023

A go-to-market strategy is a plan to introduce your product or service to the market, reach customers and generate sales. It outlines the steps you need to take to get your product or service to market and the tactics you need to use to make it successful. What is a go-to market strategy? Here’s why you need it.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

Outgrow

MARCH 2, 2021

E-commerce marketing is a tactic that is easier than it sounds. The intent of that is to establish their brand and sell their products. It guides potential consumers through the conversion funnel. Local Marketing - When a brand implements marketing tactics centered on where their prospects are located geographically. .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Huptech Web

JANUARY 29, 2024

Traditional marketing is wеll-suitеd for еxpansivе brand awareness initiatives, rеaching demographics lеss engaged with digital media and industries where traditional media still holds sway. Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Telemarketing in Driving Business Growth Telemarketing has long been recognized as a powerful tool for businesses to generate leads, increase sales, and fuel growth. Customer relationship management (CRM) systems are particularly valuable for managing leads throughout the sales cycle.

Telemarketing 52

Telemarketing Ideal Customer Profiles Lead Generation Effectiveness 52

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? In other words, by serving “personalized content” to your customers, you can improve your conversion rate and strengthen customer loyalty. Upsell, Cross-sell, & Downsell at (& after) Checkout.

eCommerce 106

eCommerce Personalization Examples Webinar Metrics 106

NuSpark Consulting

AUGUST 6, 2018

This refers to the use of data to identify target audiences through the television programs they watch, and then cross-referencing this information with the websites they visit and the devices they use. Data gives you the demographics, location, and preferences of various audience clusters, which enables you to plan directed communications.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

Hubspot

OCTOBER 15, 2020

There was a time when selling products was simple. How to create a plan that will help you win more sales. It’s the different places you sell your products, right? You sell your lines straight to their end-users. Retailers – Businesses that sell products to their end-users. Sales can happen online or offline.

Distribution 68

Distribution Optimization Marketing & Strategy Work Management 68

Huptech Web

JULY 7, 2023

Are you tired of watching your sales figures stay stagnant? Coupon code marketing strategies are here to save the day and supercharge your sales. Forget about the flashy ads and complicated marketing tactics for a moment. Forget about the flashy ads and complicated marketing tactics for a moment. Well, guess what?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. 94% of B2B reported using online research at some point in the purchasing process. Let’s dive in!

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Computer Market Research

SEPTEMBER 27, 2018

In today’s digital landscape, synchronized channel marketing can help both vendors and their channel partners by significantly improving their marketing efforts towards lead generation, lead nurturing, and customer retention process. 94% of B2B reported using online research at some point in the purchasing process. Let’s dive in!

Marketing Automation Services 60

Marketing Automation Services Marketing Management Advertising Channels Advertising Agencies 60

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Loyalty and retention? highlight to tweet).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Salesforce Marketing Cloud

JANUARY 18, 2024

Business growth expert Tiffani Bova said it best: “How you sell matters. What your process is matters.” Think of your sales process like a map. It shows you how to get from point A in the sale (finding your prospect) to point Z (closing the deal), highlighting necessary steps along the way. Sound complicated?

Process 59

Process Ad Building Work Management Buyer Personas 59

Scoop.it

APRIL 13, 2023

Do you plan to sell products or services via YouTube? After all, it’s among the best ways to build their loyalty and trust, agree? ” Regardless of your marketing goal, your video content should cover all sales funnel stages : attract users, engage them, nurture them, and convert them.

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. What is marketing automation software?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Digilant

DECEMBER 22, 2020

For the past few years, conversations regarding the increase in eCommerce sales have dominated industry news sites and headlines. With the steady incline of sales attributed to this online buying method, it should come as no surprise that there has been so much attention around the eCommerce boom. billion in the United States. .

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

NetLine

OCTOBER 2, 2023

They use data about what you interact with and like in order to improve the sales process. Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. They are particularly beneficial for upselling and cross-selling.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClickZ

JANUARY 24, 2020

With that in mind, tailor your approach to your local markets for hyper-personalization on a demographic level. They’ve now even expanded into brick-and-mortar using the same online data to inform which products they sell and what product tags they show. Amazon capitalizes on customer data to personalize the webshop experience.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Navigate the Channel

SEPTEMBER 15, 2023

Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages. AI simplifies this process by continuously monitoring campaign performance and making real-time adjustments. This connection often translates into long-term loyalty.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Optinmonster

APRIL 10, 2023

Do you want to understand the difference between upsell vs cross sell? The most effective sales tactic will depend on each specific situation. In this article, we’ll define upselling and cross selling, share examples, and explain the difference. Next, let’s take a look at what cross selling is.

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Yet the probability of selling to an existing customer who visits your website is in the 60 to 70 percent range. Create a Cross-Sell Campaign.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Optinmonster

MARCH 16, 2020

The difference in tactics is like the difference between how a shotgun and a sniper rifle operate: The former blasts away broadly and blindly hopes a few of the pellets hit. You can recover those signups by sending them an email reminding them to finish the process. Stage in Sales Funnel. ” 11. Purchase History.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143