Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Photo credit: HubSpot. HubSpot also continues to add customers; 8,200 were onboarded in Q1. HubSpot is undoubtedly contributing to this upheaval. .

Hubspot 86

Hubspot Enterprise Management Marketing Automation Services Eloqua 86

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market.

Marketing AI 64

Marketing AI Hubspot Product Tips 64

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing Automation Hacks in HubSpot. RSS notifications are a simple way to incorporate marketing automation into HubSpot. Implement HubSpot Scoring. Upsell/cross-sell opportunities.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. When businesses first started using social media sites, one of the older marketing tactics was to sell, sell, sell. They want help.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Zoominfo

OCTOBER 28, 2020

Small businesses are innovating in whatever ways they can to survive the downturn in the economy, while large companies are seeing ripe opportunity to use their war chest of funds to sell new products to existing customers and test out new lines of business. Product launches centered around cross-selling. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Spiralytics

APRIL 25, 2024

Perhaps the reason why HubSpot research suggests that 82% of customers consider an immediate response to a question about sales or marketing as very important. Leveraging CRM for Upselling and Cross-Selling Let’s first understand the difference between upselling and cross-selling with the help of an image.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up.

Hubspot 83

Hubspot Cross-Selling Cost Per Thousand CPM 83

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Build Loyalty.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

JANUARY 25, 2023

HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year? Previously, HubSpot supported sending notes to Slack channels via workflow, not sending from Slack to HubSpot. Check out the details below.

Ad Frequency 112

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 112

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Once this is done, delve further into keyword research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Lead Forensics

APRIL 16, 2024

HubSpot Sales Hub: Provides built-in automation features for tasks like email follow-ups and data entry. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

MAY 11, 2021

This is useful for upselling and cross-selling to current customers. Source: HubSpot. Upselling and Cross-Selling to Current Customers. You can also use data you’ve collected on your customers’ purchasing behaviors to cross-sell or upsell to them to increase profits.

Lead Ranking 350

Lead Ranking Analytics Marketing AI Marketing Budget 350

Marketing Insider Group

NOVEMBER 30, 2021

Marketing automation tools like HubSpot enable you to continue developing relationships and keep providing value long after the sale. You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction.

Trust Marketing 314

Trust Marketing WOM Marketing Budget Marketing & Strategy 314

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 74% say that AI has positively impacted their ability to upsell or cross-sell. Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Vision Edge Marketing

JUNE 6, 2023

HubSpot provides an excellent example of a company that has a customer-centric culture. HubSpot also has a customer-first approach to product development, where they prioritize features based on customer feedback. Building cross-functional teams is a good way for CGOs to facilitate collaboration.

Touchpoints 186

Touchpoints CMO Work Management Cross-Selling 186

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Upsell, cross-sell, or renewal : As most sales reps can attest, it’s often easier to sell more to an existing customer than to close an entirely new customer. Because companies get stuck.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 82

Lake One

AUGUST 14, 2023

Once we’re clear on the process, we bring in our not-so-secret weapon, the best CRM for manufacturers: HubSpot. Along with its broad ecosystem of tools, the HubSpot platform offers myriad opportunities to automate critical steps in your sales, marketing, and support processes – all of which can lead to improved margins.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. These shifting behaviors make creative cross-posting critical. These changes directly impact advertisers.

Social Media 89

Social Media Trends Media Cross-Selling 89

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Delight Strategy #1: Run a Customer Upsell or Cross-Sell Email Campaign.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Hubspot

DECEMBER 13, 2023

For example, if you sell CRM software, you might conduct a demo call to show the prospect how your system can streamline their sales processes and improve customer relationships. Demo Call In a demo call, you provide a detailed demonstration of your product or service to showcase its features and benefits.

Work Management 74

Work Management Marketing Management Cross-Selling Budget Programs 74

chiefmartech

SEPTEMBER 21, 2017

But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? I was very happy as the CTO of ion interactive working on the future of interactive content. True platforms love wondrous variety.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Prioritizing upselling and cross-selling over winning new clients. It's a well-known fact in business: selling to existing customers is easier than converting new ones.

Cross-Selling 54

Cross-Selling Lead Ranking Hubspot Work Management 54

Hubspot

NOVEMBER 21, 2023

To help you, we spoke to avid CRM users at HubSpot to explore strategies they suggest to enhance the effectiveness and power of your existing CRMin order to build lasting customer relationships. Customize CRM records to surface key information to specific teams,” suggests HubSpot Senior Inbound Consultant Bradlee McKibben.

CRM 59

CRM Marketing Automation Services Optimization Cross-Selling 59

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

SmartBug Media

SEPTEMBER 28, 2023

If your organization sells products, effective inventory control ensures you have the right products in stock to meet customer demand, reducing the risk of stockouts or overstock situations. Inventory Inventory management is crucial for revenue optimization because it directly impacts both costs and sales.

Marketing Budget 69

Marketing Budget Optimization Terms and Conditions Marketing & Strategy 69

Tomorrow People

JULY 21, 2021

Mike Volpe, CEO of Lola (former CEO of Hubspot). Pinterest was among the earliest companies to put together a cross-functional growth team. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

SmartBug Media

FEBRUARY 15, 2021

In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

In fact, creating workflows focused on cross-selling or upselling opportunities can be one of the quickest and easiest ways to grow your revenue. Leverage this and take advantage of cross-selling opportunities by reminding them what other ways your organization can make their lives easier. That’s a pretty high number!

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Hubspot

JUNE 17, 2015

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. When you can convince the buyer that your suggestions are for their benefit, then you can master the art of upselling and cross-selling. It’s probably not surprising that upselling works 20 times better than cross-selling.

Cross-Selling 28

Cross-Selling Tips eCommerce Purchase 28

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. According to HubSpot's 2022 Sales Strategy & Trends Report , 33% of sales reps say they average 2-4 interactions with prospects in the sales process. Mainly through upselling and cross-selling.

Cross-Selling 60

Cross-Selling Multi-Channel CRM Trust Marketing 60