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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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How Generative AI is Revolutionizing Application Development

Salesforce Marketing Cloud

For example, an LLM could use metadata to present CRM data to the user in a more useful and actionable way, or to automatically create and update records (with the right user supervision). Demasking restores the real data that was replaced by fake data for privacy. Audit trail logging records the entire process for auditing purposes.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

Send leads to any Email Service Provider or CRM tool that Zapier connects with OptinMonster integrates directly with dozens of the most popular Email Service Providers and CRM tools. We have dozens of high-converting features, hundreds of campaign templates, and the best customer service team in the entire market.

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10 B2B Email Marketing Best Practices to Dominate 2024

sagefrog

Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing. Refrain from selling or transferring email addresses to third-party lists, maintaining the privacy and integrity of your subscribers’ information.

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AI for IT: The New AI Launches from Dreamforce 2023

Salesforce Marketing Cloud

Because every generative AI-powered CRM app depends on the quality of the AI prompt, it’s useful to get a boost with the provided prompt templates. These templates guide IT teams in building AI prompts that will root the AI in specific data and instructions — making it possible for the AI to deliver better suggestions more quickly.

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Navigating the Cookieless World: A Comprehensive Guide for B2B Marketers

Learn from the Pros

Due to privacy concerns, the tide has turned against third-party cookies. The driving force behind this shift is the growing demand for user privacy and the implementation of strict data protection laws. This data is more accurate, reliable, and privacy-compliant than third-party data. What Are Customer Data Platforms (CDPs)?