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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

CRM 62
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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. It includes FAQs, guidelines, and documented procedures, like how to handle a service outage.

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From Insight to Impact: Harness the Potential of B2B Data

Binary Demand

[ps2id id=’overview’ target=”/]Today’s B2B organizations largely count on the data it holds to direct themselves for success and seamless operations. It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations.

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How Building Product Marketers can Define their Customers in 6 Steps

Navigate the Channel

Determine Whether Your Focus is on Companies or Contacts Establishing whether your customer data is company-driven or contact-driven is crucial in structuring your Customer Relationship Management (CRM) system. Identify and Segment Contact Types For an effective CRM strategy, it is imperative to segment your contacts within each company.

Product 65
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5 Ways Investing in the CRM Experience Can Grow Your Business

Televerde

Today, it’s all about how you delight, educate, and connect with your audience through a CRM experience. Investing in the CRM experience is the fastest-growing marketing and sales technology for companies in most industries. In fact, 91% of businesses with ten or more employees currently empower their workforce with a CRM platform.

CRM 52
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5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

One strategy is to reinvent the way your organization focuses on the overall customer experience (CX). Find one that works with your current customer relationship management (CRM) program, if applicable. If you don’t already use a CRM, invest in one when you roll over your CX to a centralized CCaaS. How can your brand stand out?

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Significance of B2B Marketing Automation

Binary Demand

Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights. For the next few years after this, many organizations were observed adopting the technology, leading to the widespread growth of the marketing automation industry.