KoMarketing Associates

MARCH 26, 2019

Good storytelling is an art form. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Successful creative writers and novelists are all too familiar with this technique.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

Content Marketing Institute

JUNE 1, 2018

You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success.

Storytelling 111

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. It takes rationality but little creativity to design an argument using conventional rhetoric.”.

Storytelling 78

Storytelling Examples PR Trigger Marketing 78

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Contently

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. A separate Edelman study found that number at 57 percent, across age groups.) The post State of Content Marketing 2019: Creativity Strikes Back appeared first on Contently.

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Instead, get creative in how you position and market your products.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Content4Demand

APRIL 24, 2020

That’s why emotions play a big role in storytelling. You probably already have case studies. Add your own creative ways to tell stories that resonate with B2B buyers. The post Storytelling in B2B Marketing appeared first on Content4Demand. How much do you go into the emotions of your customers as they look for solutions?

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Contently

JUNE 8, 2018

I wanted to study the paradox of why most growing groups slow down or break down—while some rare teams make incredible breakthroughs together—so we could build an awesome company and a great place to work. This is how creativity works in general—when we connect dots that have never been connected before.

Studies 164

Studies Content Marketing Content Storytelling 164

Convince & Convert

AUGUST 5, 2015

Tweetable Moments If it’s any good you think, well I could never do that but… great storytellers are made, not born. He recently published his eighth book, The Professor In The Cage , and he’s here with us to discuss why humans are innately storytelling animals. Why are humans innate storytellers? The Problem Structure.

Storytelling 133

Storytelling Lock-In Marketing Proposals Act-On 133

Lattice

MAY 31, 2016

As little kids we’re often told we’re more ‘right brain’ or ‘left brain’ – essentially you’re more analytical and science driven, or you’re more creative and artistically driven. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Convince & Convert

MARCH 5, 2015

It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Leverage Your Community to Tell Your Story. Inspire movements!”

Communities 136

Communities Creativity Storytelling Case Study 136

Marketing Insider Group

SEPTEMBER 12, 2023

As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human. The future of content marketing isn’t about choosing between AI and human creativity, but rather about leveraging the strengths of both.

Marketing AI 259

Marketing AI Distribution Content Marketing Content 259

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 101

Storytelling SIC Template Case Studies 101

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. The end result is equal parts stunning and dizzying, while showcasing the video quality and creativity possible with the Lumia 1020.

Storytelling 152

Storytelling Video Marketing Campaigns Case Study 152

Top Rank Marketing

FEBRUARY 26, 2024

LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers. ( Source ) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts.

Advertising Agencies 102

Advertising Agencies Paid Search Agency Ad Agencies Allocation 102

Marketing Insider Group

DECEMBER 29, 2020

The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. 73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Brand Storytelling. Source: Gartner.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Marketing Insider Group

DECEMBER 8, 2021

Enabling employees to be brand storytellers. Over the last decade, hundreds of studies and research reports have validated this point. Creative, messaging and storytelling are also important and play a crucial role in marketing communications. People trust people. It’s a significant part of our human nature.

Enterprise Management 298

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 298

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). In his book, “Creativity, Inc.,” He used images we all recognize.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Contently

MARCH 18, 2020

The company was founded, in part, to help freelance creatives get paid well for doing what they love. Our audience consists of marketers trying to be more creative and think more strategically. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Creative advice.

Storytelling 216

Storytelling Content FAQ Ideal Customer Profiles 216

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Case Study 313

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. We say yes! Keep reading!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele.

Tactics 229

Tactics Effectiveness B2B Marketing Management 229

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Engaging Your Audience with Brand Storytelling. Content marketing can be a highly effective way to build brand awareness. Source: EndeavorCreative.

Ad Building 331

Ad Building Content Marketing Brand Identity Branding 331

Salesforce Marketing Cloud

APRIL 22, 2024

Show off your technical skills Demonstrate you’re ahead of the curve Get innovative and creative Highlight your values Ready to stand out? As Abdul earned Salesforce credentials and studied on Trailhead, he built his own online portfolio website. “My He decided to create his own opportunity. Ready to stand out?

Ad Building 111

Ad Building Ideal Customer Profiles Acquisitions Creativity 111

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. For example, if you are a B2B brand, put over half your time and promotion resources into a major industry study. Advanced Analytics, powered by Simply Measured Want more creative planning fuel? Who is my audience?

Storytelling 85

Storytelling Social Media Media eCommerce 85

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 94

Media Brand Identity Branding Storytelling 94

Content Standard

MAY 6, 2024

Dr. Solomon has dedicated his career to studying and tracking major trends and disruptions in consumer psychology. He notes that successful brands are those that involve consumers in storytelling, effectively making them co-creators of the brand story.

Enterprise Management 95

Enterprise Management Peer-to-peer Marketing Management P2P 95

Content Standard

DECEMBER 19, 2023

Studies by McKinsey and others point to the fact that challenging market conditions present brands with a unique opportunity to capture a larger share of voice and market share amidst the silence of competitors. Studying top influencers and creators to understand how you can engineer your social content for maximum impact.

Terms and Conditions 80

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 80

Buffer

JUNE 9, 2022

While I had always considered myself a multi-passionate creative, I didn’t feel like I had time to devote to my other passions while also being a successful entrepreneur. The fact that I had no creative energy left to do things that lit me up was weighing on me. But focusing solely on my business was also draining.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Strategic-IC

MAY 28, 2024

In a recent episode of Let’s talk ABM, we had the pleasure of speaking with Kathryn Nimmo , ABM Marketing Manager at HP , about embracing creativity, thought leadership, and empathy to build credibility through ABM. Embrace a Sales Mindset Marketers are renowned for their creativity, collaboration, and strategic acumen.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Work Management 62