Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Social media reporting template.

Social Media 123

Social Media Template Campaigns Media 123

Computer Market Research

JUNE 11, 2014

Social Media – it’s the enterprise buzz word of the decade. More often than not you’ll hear some industry leader boast about the value of using social media for business. You may even hear about companies that have succeeded in acquiring customers from social media itself. Listening to Channel Partners. Provide Training.

Social Media 60

Social Media Advertising Channels Media Plans Enterprise Management 60

Bionic

DECEMBER 9, 2022

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Of course, you can. See Where Your Ads Broke Bad.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Convince & Convert

NOVEMBER 16, 2018

Social media traffic spikes a whopping 73 percent during the holidays — just when your team is requesting time off for vacation. It may feel cruel that the season when most of your team is requesting vacation is also the busiest time for social media. We know that most social media pros are hesitant to take vacation time.

Social Media 149

Social Media Marketing Management Media Planning 149

Buffer

NOVEMBER 17, 2021

These days, a strong social media presence is key for building a reliable brand, standing out, and gaining traction with potential customers. And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name.

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

Martech Advisor

OCTOBER 14, 2019

Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media. That’s where media execution comes into place, writes, Kiersten Toye, Marketing Writer at Digital Remedy. Accomplishing marketplace recognition stems from brands leveraging consumers’ steadfast reliance on media.

Media 57

Media RFP Marketing Management Advertising Agencies 57

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in digital media. ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” ” “Media companies are changing too, and becoming much more like agencies.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Consider taking free courses through Facebook Blueprint to learn how to leverage and maximize all available to you through Business Suite.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Customer Experience Matrix

FEBRUARY 7, 2016

It's also important to note that the technical details of the algorithmic methods differ greatly from vendor to vendor, and of course each vendor is convinced that their method is by far the best approach. Does the vendor create optimal media plans? Of course, there are plenty of other points that differentiate these systems.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. View this post on Instagram.

Social Media 89

Social Media Brand Identity Branding Media 89

Martech

OCTOBER 13, 2023

Other adtech companies like Beeyond Media are introducing programmatic DOOH products to improve targeting and reduce waste in the U.S. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.” The campaign resulted in a 51% increase in trips to Tasmania. and throughout the Americas.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 122

ClearVoice

JANUARY 9, 2024

Social media indicators. This can include social media reach, mentions, and SERP rankings. Do they read blogs or hang out on social media? Plan your metrics accordingly. You start at the very beginning, of course! Whether you’ve got a plan you want to tweak or you’re starting from scratch, ClearVoice can help!

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Rain: The Growth Agency

MARCH 2, 2018

The same can be said for media buys. Many large agencies win business based on promises of their clout delivering access to the lowest rate—a bulk-buying promise that’s been part of the traditional media game for decades. So it’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

Media 40

Media Advertising Agencies Paid Search Agency Ad Agencies 40

Martech

MARCH 2, 2023

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” This leads to a media mix that is more effective overall for the same budget.

Marketing Mix 107

Marketing Mix Marketing Attribution Lead Ranking Planning 107

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Of the advisors who have embraced social media to find new clients, it’s been a major success. Social media is not something to ignore anymore! Building a Social Media Strategy.

Social Media 60

Social Media Media Marketing & Strategy Curation 60

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Millenial Media. Millenial Media is the dominant mobile advertising platform.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Bionic

MAY 2, 2022

Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. 16 API Calls to Render a Media Plan. This is too slow.

Media Plans 84

Media Plans Media Bundling API 84

Marketing Insider Group

SEPTEMBER 15, 2010

The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand. At the same time, it is just another marketing channel.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Digilant

SEPTEMBER 3, 2020

This shift will trigger a fundamental change in how programmatic advertisers media plan. Out of necessity, first party data will become a larger part of programmatic media plans, but for advertisers who have yet to aggregate and first party data, context and placement will become the golden ticket to maintaining scale and engagement.

Aggregators 52

Aggregators Media Plans Advertisements Advertising 52

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

APRIL 15, 2020

Companies that invest effort in choosing the right platforms for the sake of customer acquisition and retention -- and the right messages to promote on them -- are engaging in media planning , which has become a requirement for organizations hoping to reach their audiences across multiple channels. Bionic Media Planning Software.

Media Plans 95

Media Plans Budget Programs Planning Tools 95

Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. DVR playback up.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Zoominfo

JUNE 4, 2019

Leverage social media: Social media can give your pre-show campaigns a much-needed boost. With giant Jenga, of course! Leverage social media to your advantage. It’s important that your team stays active on social media throughout the entire event, not just before. Another suggestion is to host a scavenger hunt.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Convince & Convert

AUGUST 19, 2010

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. It punches a hole in the theory that social media and content creation success has to be a huge time commitment.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). But of course, the biggest piece of the puzzle is having great content to measure in the first place. Instead, an ‘always-on’ approach can course-correct underperforming marketing in-flight.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

ClickZ

JULY 7, 2022

Penguin Random House Associate Director of Social Media Alyssa Castaneda, and Associate Director of Digital and Social Media Marketing Felicity Vallence share their own story of TikTok success, breaking down their strategy, the role of influencers, and scaling this success across multiple teams. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Bionic

DECEMBER 4, 2019

In fact, the ANA uses the word “data” 93 times in the recent update of their “ Master Media Planning & Buying Services Agreement ” standard contract template. It’s much more than that – it includes media plan data, KPI data, pacing data, plus more across TV, radio, print, digital, social, and all other media channels.

Advertising Agencies 53

Advertising Agencies Advertisements Advertising Paid Search Agency 53

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117