Contently

DECEMBER 5, 2016

cost per click on Facebook. That translates to around 60,000 unique visitors each month off the bat (assuming one-third of the clicks come from people who click twice). The content published in previous months attracts long-tail traffic. If your content is good, it’s not hard to get a $0.25

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

QuanticMind

NOVEMBER 5, 2019

To achieve your ROI goals, you need to target the right Advertising Cost of Sale (ACoS), the key metric Amazon uses to illustrate how your ad spend leads to targeted sales. Say, over the course of a month, you spend $170 on advertising which generated $680 in revenue. But of course, you want a profit. ACoS = 170/680 = 25%.

Amazon 40

Amazon Advertisements Advertising Optimization 40

QuanticMind

NOVEMBER 21, 2018

In the same vein, you’ll want to think of the plethora of long-tail and related keyword combinations that could further hone in on likely targets. From there, be prepared to adjust bids accordingly to make sure you’re showing up strategically throughout the weekend.

PPC 40

PPC Campaigns Tips Long Tail Marketing 40

Marketing Insider Group

OCTOBER 6, 2020

Breaking a long-term habit is one of the most challenging things you’ll ever do. Of course, we all have. Cost-per-click tells you how many companies are selling products/services as a solution. Take it a step further by choosing one long-tail keyword just to structure your content and tell Google what it’s about.

Keywords 362

Keywords B2B Thought Leadership Long Tail Marketing Thought Leadership 362

QuanticMind

OCTOBER 19, 2018

Your goal is to get the cheapest cost per click with the highest potential revenue from your PPC ads. But then they must completely overlook the long tail keywords that also have optimization potential. And they’re right, of course. It’s possible to optimize for this because of the way PPC bidding works.

PPC 40

PPC Pricing Price Work Management 40

Directive Agency

AUGUST 8, 2017

You always have the option of trying to rank organically for smaller keywords, of course. You should still target long-tail keywords whenever possible. Of course not. You know your Cost Per Click and your Cost Per Acquisition. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. The purpose, of course, is to persuade them to make a purchase.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC). Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JULY 20, 2023

This will increase click volume and visibility , but you’ll only see results if you still stick to your budget. For some businesses, a maximum bid could be $20 CPC. Don’t be afraid to bid on expensive keywords if they result in more clicks. Add the keyword themes you want and click “Save.” of queries.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

seo.co

OCTOBER 7, 2021

When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” Digital marketing services. Content writing. Source: Moz Keyword Explorer.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Hubspot

APRIL 18, 2013

Additionally, when someone clicks on your model number ad, you can send them directly to your product page which gives them everything they were looking for in one step. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Single Grain

MARCH 28, 2023

Keyword Strategy: SaaS companies often have more complex products and services with a specific set of features, which means they need to focus on specific long-tail keywords to target their ideal customers. It’s customary to expect low search volume surrounding those long-tail keywords.

Paid Content 52

Paid Content PPC Paid Search Agency Marketing Budget 52

Content Marketing Institute

JANUARY 23, 2019

The same thing plays out on Facebook, where studies from AdEspresso have found that higher relevance scores translate to lower costs per click. Give cold ones something easy to watch/click. bsmarketer Click To Tweet. Get one of those variables wrong and you’ll pay (in higher cost per clicks, visits, and leads).

Paid Content 103

Paid Content Top of Funnel Cost Per Click Promotion 103

Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. A lot of people have bought Facebook ads on a cost-per-click basis so now they’re saying, “You know what? Eric: Yeah.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

seo.co

NOVEMBER 1, 2021

Does it entice you to click through? Of course not. I’d click that one. Nevertheless, it is possible to calculate approximately how valuable each click to your site is with a few simple steps: Find Your Total Number of Clicks. But the second one could. Why Profitability Is Your Main Concern.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

JUNE 7, 2023

PPC advertising tools provide you with a ton of valuable data on user behavior, click-through rates (CTRs), and conversion rates that you can use to fine-tune your campaigns to reach the right customers with the right products at the right time. Not that you have anything personal against them, of course.

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

APRIL 28, 2023

There are some rumors going around about Samsung potentially making Bing its default search engine, which would cost Google around $3 billion. If a similar thing also happened with Apple, it would cost them even more money.

Paid Content 52

Paid Content Paid Search Agency Marketing AI SEO 52

Single Grain

MAY 9, 2023

Of course, we all know that managing any marketing or advertising budget can be a challenge, which is why any business looking to attract enterprise customers will benefit from doing effective PPC keyword research to identify the type of words and phrases most likely to produce a solid return on investment.

Paid Content 52

Paid Content Enterprise Management Sales Qualified Leads PPC 52

Single Grain

MARCH 23, 2020

CPC or monthly search volume) to feed their users with data. I also know that they tend to avoid long-tail keywords just because search volume for those keywords isn’t as high (in most cases). Let’s insert our target keyword (“how to create an online course”) into Google search to see what kind of results we get.

Keywords 124

Keywords Paid Content Google API 124

Convert

NOVEMBER 8, 2022

Of course, this made Mark Zuckerberg very unhappy, but nobody was more distressed than the online store owners whose businesses rely on those ads to thrive. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

KoMarketing Associates

APRIL 12, 2018

The only problem is, content marketing is a creative endeavor that often has a lengthy production time, can be difficult to attribute ROI, and requires the skills of many different team members in order to sign, seal, and deliver – metaphorically speaking, of course. Evergreen Topics. Pivot Strategy.

Planning 204

Planning B2B Marketing Marketing & Strategy Marketing Strategy 204

Hubspot

SEPTEMBER 4, 2012

Of course you'll be promoting your webinar. By bidding on such a long tail term like “aligning sales and marketing” you can also keep your CPC costs low, promoting your webinar in a cost effective way. Increase the number of reminder updates as the date approaches, particularly the day before and day of.

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Single Grain

AUGUST 2, 2023

There are some rumors going around about Samsung potentially making Bing its default search engine, which would cost Google around $3 billion. In fact, it may present new opportunities for SEO professionals to optimize for conversational queries and long-tail keywords that may not have been as prevalent in traditional search results.

Paid Content 52

Paid Content Marketing AI Paid Search Agency SEO 52

QuanticMind

NOVEMBER 15, 2018

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . Content-rich pages should be utilizing a highly diverse set of keywords that can broaden your reach, with particular attention paid to the long-tail.

PPC 40

PPC Keywords CPC Cost Per Click 40

Optinmonster

MARCH 19, 2024

And, of course, it’s free. MonsterInsights’ Headline Analyzer MonsterInsights’ Headline Analyzer is another great tool that helps you analyze your titles and improve them for better clicks and conversions. Questions: In this section, you’ll find long-tail keywords in question format.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

Hubspot

JULY 26, 2017

Long-tail keywords have been replaced by conversational keywords, and writing blog post after blog post about every topic imaginable has been replaced by the topic cluster keyword strategy, as outlined in the video below. It's something users have clearly gleaned to -- considering that global social media users number in the billions.

Marketing AI 77

Marketing AI Marketing Automation Services Planning Cost Per Click 77

ClearVoice

APRIL 15, 2019

SEMRush strengths: Available features: SEMRush is known for their wealth of features, specifically access to long-tail, low-competition keywords that have proven to help improve search engine rankings. They continue to build in new functionality, such as the CPC Mapping feature (still in Beta at time of publication) you can see below.

Budget Programs 75

Budget Programs SEO Lead Ranking Tools 75

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. Time on site, pages per session, and bounce rate are in the mix as well, of course. .

Loyalty 54

Loyalty Optimization Correlation Marketing Analytics Tools 54

Conductor

OCTOBER 28, 2020

Of course, not all of those searches are going to be relevant to your products. And then of course, nearer the event, the ads start stacking up, as well as the shopping, and news carousels expand. There are of course exceptions to the 1-page rule. So let’s imagine that this grey circle represents all of those searches.

SEO 69

SEO Webinar Metrics Ad Building Marketing & Strategy 69

Anyword

OCTOBER 7, 2019

You may think of your average online marketer as a performance-focused conversion machine, wielding page optimization and CPC bids like a Jedi wields a lightsaber. Content marketing is, by nature, a long-tail endeavor. Time on site, pages per session, and bounce rate are in the mix as well, of course. .

Loyalty 40

Loyalty Optimization Correlation Marketing Analytics Tools 40

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Click the play button to listen here: Download the audio file: [link]. Last week we talked of course about the big Instagram deal. Two, CPC rates are up 23%.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Single Grain

MAY 8, 2023

Plus, it’s so easy for professors to create an online course and make it available for students worldwide. Even teachers who host small online courses should approach SEO differently than other industries. Most courses contain multiple modules, offering various assignments and quizzes on different subjects.

Education 111

Education Lead Scoring Lead Ranking Cost Per Click 111

Altitude Marketing

SEPTEMBER 25, 2018

Of course, a startup that makes policy admin software for inland marine carriers doesn’t need to rank for “insurance.” ” They need to rank for their specific long-tail term – “policy administration software for inland marine.”

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45

Single Grain

OCTOBER 27, 2020

You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town. Competitor research has always been and will always be a core part of marketing, and this is the perfect example.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Single Grain

JANUARY 29, 2020

focuses on creating informational content and courses, which helps them increase their brand exposure. Note down the terms that are suggested: Instead of only focusing on short-tail keywords such as “CRM,” include niche-specific long-tail keywords such as “CRM for small businesses.” 2) Drives Traffic to Your Website.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Anteriad

APRIL 25, 2023

Customer experience (CX) In B2B and B2C commerce, customer experience (CX) is the outcome of an interaction between an organization and a customer over the course of their relationship. Long tail keywords are easier to rank for but have less search volume. This structured data is available to other marketing systems.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Customer experience (CX) In B2B and B2C commerce, customer experience (CX) is the outcome of an interaction between an organization and a customer over the course of their relationship. Long tail keywords are easier to rank for but have less search volume. This structured data is available to other marketing systems.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84