Parse.ly

AUGUST 12, 2021

Actions can range from downloading a case study to scheduling a pricing chat with a salesperson. Case studies. Reviews/testimonials. Scrolling further down, you can read a full description of the property, along with social proof from traveler testimonials. KPIs for the decision stage correlate with revenue.

Top of Funnel 52

Top of Funnel Marketing Funnels Content Landing Pages 52

nDash

SEPTEMBER 29, 2021

After creating that foundation, we’ve moved on to having nDash freelancers handle virtually all of our content needs from case studies and customer testimonials to blog posts, social media captions, and SEO. Gradient is a cybersecurity products and services company that visualizes an organization’s cybersecurity health.

Work Management 52

Work Management Marketing Management Paid Search Agency Deliverability 52

Vision Edge Marketing

NOVEMBER 15, 2018

A study by MMAGlobal found there is almost no correlation between click-through rate and sales. and marketing content (white papers, customer testimonials, thought leadership articles). To do this you must enter the realm of optimization and attribution modeling. marketing touches (demo, phone calls, online chats, email, etc.),

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Anyword

MARCH 2, 2022

Testimonials can really go a long way towards creating this image, but that’s not part of copywriting. In their copy for the Max air purifier, Oransi states: Rated #1 in Only Comprehensive University Study for the Performance You Need. Conversion Rate Experts – Precision.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Valasys

OCTOBER 21, 2019

As per a study by Nielsen 92% of the customers prioritize the recommendations from their friends & family over all forms of advertising. A study from Bazaar Voice showed that 64% of millennials and 53% of baby boomers prefer to discover new ways to share their opinions about brands.

WOMM 49

WOMM Word of Mouth B2B Marketing Work Management 49

Valasys

MAY 15, 2020

Thus, on-page engagement bears a direct correlation with improving your organic rankings. An interesting study by WebFX shows that link-building contributes 46% of all the deciding factors for the organic rankings of a website. Video content boosts organic SEO and helps marketers cultivate their brand resonance.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Nuvi

FEBRUARY 14, 2020

Review response rates have been correlated to higher customer sentiment scores, as well as higher ratings and Reputation Scores. Our consistently high review scores are testimony to the effectiveness of our reputation management program. In the U.S.,

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Work Management 40

Hubspot

AUGUST 21, 2023

Harvard Business Review studied curiosity in the workplace and found that curiosity correlates with less defensiveness and stress. Use case studies that show what they stand to gain. Show testimonials and success stories. Open the conversation by generating intrigue and interest. Be respectful of their time.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

According to a Universal McCann study cited by Brightcove , people find product information and research most compelling when delivered in video format. Late Stage: Once you’ve built trust, offer detailed case studies and longer videos, begin to capture vital customer information. Top 10 online video promotion strategies.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Single Grain

APRIL 20, 2023

In this post, we’ll go through six of our inbound marketing case studies to showcase the utility and effectiveness of inbound marketing tactics and strategy — and hopefully inspire your own strategy. This was a prime example of how correlated and diversified content worked together to improve rankability.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

JULY 26, 2023

3) Testimonials: Build Trust with Social Proof Testimonials are a powerful social tool for building trust with your audience. To that end, you ought to include testimonials on your site that demonstrate the satisfaction of past customers. For example, let’s say you sell a fitness product, specifically a supplement.

Copywriting 52

Copywriting Tips Word of Mouth Comparison 52

SmartBug Media

DECEMBER 17, 2019

CTAs can be found on pages of your website where the content correlates with your offer as well as on relevant blog posts that support the content within your offer. Secondary offers (case studies, consultations, webinars, and more) should be shown through another form or specific CTAs on the thank you page.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

Hubspot

JUNE 13, 2012

For example, you could easily start offering a free consulting session or turn a customer case study into a downloadable PDF. For instance, your case studies or testimonials page(s) could be pages you might want to include in a drip marketing campaign. Integration With Other Pages.

Lead Nurturing 28

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 28

Single Grain

JUNE 12, 2023

For example, a tobacco company might highlight a study that shows a decrease in smoking-related diseases among a specific demographic group to suggest that smoking is not as harmful as commonly believed, while conveniently ignoring numerous other studies that demonstrate the overall significant health risks associated with smoking.

Statistics 52

Statistics Paid Content Advertising Agencies Advertisements 52

Sage Marketing

NOVEMBER 15, 2020

Testimonials. Testimonials convey trust. Testimonials should be placed throughout various places on your website. This could be written case studies compiled altogether in one location, made easily accessible, usually through your menu bar. Your case studies can be in the form of, or include, a video testimonial.

Startups 52

Startups Top of Funnel B2B Lead Scoring 52

KoMarketing Associates

JUNE 10, 2020

This statistic correlates well with other research that is specific to marketing. One study from QuickSprout found that “blog posts with graphs and charts received the highest number of [WordPress] trackbacks. Even adding a headshot to a testimonial is one way to leverage visual content. User-generated content.

B2B Marketing 295

B2B Marketing Examples Content Marketing B2B 295

Contently

OCTOBER 25, 2023

Solution: Utilize advanced analytics tools that can correlate content engagements with lead generation and sales conversions. Alex and prospects like her are about to make a purchase decision, scrutinizing the overall value, pricing, and benefits of their shortlisted solutions.

Top of Funnel 78

Top of Funnel Lead Ranking Marketing Management Marketing Qualified Leads 78

ClearVoice

NOVEMBER 30, 2021

They correlate their advice with case studies, giving the reader real-world examples of great content that gets results. He then builds on it, by going through techniques that use written words to hack a reader’s brain: from greetings to narrative to testimonials and more. Stop Boring Me!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

ClearVoice

MAY 26, 2023

Case studies: WordStream recommends going for 500-1500 words. Check if length correlates with metrics such as engagement, traffic, bounce rate, time on page, and social shares. E-books: Sellfy research suggests 20-50 pages but did not recommend a specific word count range. This can boost engagement and increase conversions.

Content Marketing 105

Content Marketing Content Advertising Agencies Paid Search Agency 105

Optinmonster

DECEMBER 2, 2019

Low bounce rates correlate with higher rankings on Google. Backlinko also found that shorter URLs rank better than long URLs and that there’s a small correlation between keyword in the title tag and high search result rankings. Almost 60% of the pages ranking in the top 10 Google results are 3 or more years old.

Statistics 79

Statistics Paid Content Traffic SEO 79

Paul Gillin

JUNE 24, 2010

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. Pitney Bowes was able to correlate savings in call center costs and estimate that the forum more than paid for its first-year costs in just a short time. History and Correlation. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

OCTOBER 29, 2019

Seen a thought-provoking study that could be a good conversation-starter? Testimonials are a valuable form of social proof. If a prospect relates to a testimonial from one of your customers on their feed, they may be more likely to envision the same solution working to solve their problem as well. Share them.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

DAGMAR Marketing

SEPTEMBER 4, 2018

Content based on these keywords make sense to use in content such as blog posts, white papers, case studies, and videos. Our experience with studying the click patterns of multiple client websites is that users go first to the practice pages and then to attorney profiles and About Us pages. They really do influence potential clients.

Lead Scoring 74

Lead Scoring Lead Ranking SEO Optimization 74

accelerate agency

OCTOBER 27, 2021

When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. Benefits of an Enterprise SEO Strategy As you can see from the RingCentral case study, a great enterprise SEO strategy pays off. Whilst a strong SEO strategy should lead to increased conversions, that’s not the only goal.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

When it comes down to it, SEO is about improving visibility, and that doesn’t always directly correlate to income. Benefits of an Enterprise SEO Strategy As you can see from the RingCentral case study, a great enterprise SEO strategy pays off. Whilst a strong SEO strategy should lead to increased conversions, that’s not the only goal.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Onalytica B2B

JULY 16, 2018

Finally, Tim finished off by showing us various Case studies of how Onalytica have helped brands such as Thompson Reuters, VMWare, VisualIQ and Sage with their influencer marketing strategies. They tried using more in-depth case studies, and warmed up the audience with sponsored content, before hitting them with an InMail.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Convert

MAY 19, 2021

In fact, the time it takes for your page to load has a direct correlation with bounce rate and will even affect your rankings in search engines , so speeding upload time is highly recommended. (We Back it up with other trust signals such as testimonials, badges, guarantees, and more. 15: Test Gaze Direction.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

Adobe Experience Cloud Blog

JUNE 16, 2016

In fact, 55% of B2B buyers do their research by using social networks, according to a Business.com study, and Forbes research revealed that 78% of people say that their buying decisions are influenced by a company’s social media posts. Offering easy access to third party reviews and testimonials can help alleviate buyer hesitation.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Convert

MARCH 21, 2023

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

APRIL 8, 2019

For example, suppose you have one website — the Stark Industries corporate site — and five subdirectories, including the Stark Industries blog, careers section, media resources, case studies, and investor relations information. That tells you users want more social proof and testimonials. Site Speed. Site Speed Page Timings.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

ClearVoice

JUNE 16, 2020

If your content marketing client is asking you to take a data-driven approach to your next blog post or case study, you might be left wondering what to do. I’ve been asked to include a quick stat or appealing number in everything from landing page copy to requesting testimonials from happy customers. Case study.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Conductor

FEBRUARY 9, 2022

As Neil Patel reported, a 2018 study by Hootsuite tested SEO results for articles with and without promotion on social media and the pieces with the top social shares received an average 22% increase in SEO results during the test. Patel also mentions another study by Optinmonster that confirmed Hootsuite’s results.

Social Media 111

Social Media SEO Media Lead Scoring 111

Single Grain

FEBRUARY 29, 2024

They analyzed 82 factors and found that six of them had a strong correlation. Use Testimonials: Feature positive customer testimonials on your website and in marketing materials. This can include tutorials, case studies, or industry insights where you can mention your products or services.

Optimization 52

Optimization Brand Identity Branding Marketing AI 52

Optinmonster

JANUARY 22, 2024

This could include surveys, interviews, data analysis, case studies, or experimental research. Look for patterns, correlations, or surprising findings that offer new perspectives. Consider using press releases for significant studies. Collect Data : Gather data using tools and methods that ensure accuracy and relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

JUNE 24, 2021

Build a solid online reputation by getting customers to add positive reviews and testimonials. . When it comes to the efficacy of content length, a study conducted by SEMrush shows that: . Make long-form content data-driven by citing the latest studies and statistics. Take a look at this example: Studies show that about 12.3%

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

MAY 5, 2020

People check reviews and read testimonials before engaging with a company. LSI keywords are words and phrases with a high degree of correlation to your target topic.” A study by Backlinko found that Google tends to answer voice search queries with short, 29-word results. Dive Deeper: The Complete Guide to Local SEO.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98