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Is Your Lead Generation Strategy Broken?

ViewPoint

A broken lead generation strategy could mean trouble for your sales and marketing team, but not just because of the fundamental misalignment between the two departments. Have marketing and sales decided on a shared definition for a qualified sales lead? Have marketing and sales decided on a shared definition for a qualified sales lead?

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How to Manage Expectations Around Marketing Vanity Metrics

Zoominfo

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Simply include campaign tracking information in your social links.

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Do Extroverts Or Introverts Make Better Sales Leaders?

Zoominfo

When you are calling into the right accounts, those first interactions tend to go a whole lot smoother – which could be great for introverts who tend to crave warm sales leads a bit more. Starting Conversations with Leads. Extroverts, on the other hand, prefer to take the lead in a conversation.

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5 Vanity Metrics Your Marketing Team Should Be Wary Of

ANNUITAS

Take into consideration spam filters, bot clicks , and even something as simple as someone accidentally opening an email, and suddenly those “leading indicators” become inflated and unreliable. . Correlation is not causation. In other words: who cares who knows about your brand if no one is buying from you? Subscribers and Followers.

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Aligning Marketing Strategies with Private Equity Investment Goals

SmartBug Media

In contrast, a private equity firm would scrutinize web traffic with an eye toward its direct impact on revenue generation. Combined, these investments help to optimize resources and lead to better allocation of marketing spend.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

You know you want to generate X leads by the end of the quarter. Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. If your business has subscribers or a growing email list, track the growth rate and churn.

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20 Top Social Media Monitoring Tools

Brandwatch Marketing

It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.