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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20
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How to Hire an SEO Professional: SEO Interview Questions From 19 Experts

Conductor

What is a Canonical Tag and how do you use it? Someone who’s had experience in paid search, PR, organic social, copywriting, or other areas that SEO touches on not only makes an SEO more effective in their job, it speaks to a broader view of marketing and seeing the big picture. Cross-department skills.

SEO 59
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Best of 2008: Web & SEO Copywriting

WebMarketCentral

Any type of marketing copywriting is a blend of art and science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Your brand might choose to partner with a PR agency to literally market your marketing. Communications or media agency.

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Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Copywriting: 7 Ways To Trigger Emotions by Self SEO After stating "all human beings buy on emotion. Copywriting - Write Ads That Get Customers and Cash Fast by Angela Booth's Creativity Factor Copywriting expert Angela Booth explains how to write compelling ad copy using "a simple formula: HPSA. Tags: Web Writing.

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B2B Marketing Events Around The World - Dec 2011

MLT Creative

December 5-7 Direct Marketing Institute New York, NY: DMA promotes this DMI seminar that will cover the core areas of each marketing channel, from offers and propositions, to copywriting and design. Sources: BtoB, AiMA, AMA Atlanta, BMA Atlanta, DMA, TAG, ILM. Download advanced content from our B2B Marketing Idea Series:

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Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. United States License.