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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. Understanding competitors requires more than just monitoring their online presence. In this article, we’ll focus on the last of the three.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

The need for an effective social media policy for employees, however, has become more pressing than ever. Should employers suddenly change course and encourage employees to spend time on social networks during work hours? HR, legal, marketing, and even IT all play a pivotal role in developing the policy. That’s their job.

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Why Agencies Should Join TikTok

Sharpspring

Because it’s so popular with kids and young adults, many businesses assume TikTok is irrelevant to their marketing strategy. Therefore, it’s is a great marketing channel for almost any business, no matter their industry. Even with a potentially broad user base, marketers should work within TikTok’s quirky, fast-paced tone.

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Why Improv Comedy Is the Next Big Marketing Trend

Contently

And two famous comedy centers: The Upright Citizens Brigade theater and The Second City, are writing the playbook on humor for marketers. The Upright Citizens Brigade training center is a creative life force, with a comedy school that trains over 12,000 students per year, boasts scores of famous alumni, and a bicoastal network of theaters.

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Everything to know about Marketing Environmental Analysis.

Valasys

But nothing is as dynamic as a marketing environment. So, why should our marketing strategies be any different? If anything, our marketing strategies must be flexible to changes, predictive in accounting for future trends, and fail-proof when things go south. What is Marketing Environmental Analysis?

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5 Reputation Management Lessons from Prince, Dell and Beyond

Convince & Convert

When Prince tried to shut down three united, fan-generated sites to protect copyrighted material, fans dug in their heels. A common mistake is to ignore remarks on blogs and social networks with less traffic, assuming they’re too small and don’t matter. In marketing a brand, an overtly strong defense can signal complicity.

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The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?