Trade Press Services Newsletter

AUGUST 3, 2023

Should Marketers Use Artificial Intelligence to Generate Content? With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. AI-generated copy can be inaccurate. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Valasys

JULY 25, 2023

Millions of people frequently use these platforms to generate multiple types of content. Opportunities First, let’s talk about the benefits of AI-generated content! Time-Saving The most significant benefit of AI tools is that they quickly generate multiple types of content with minimal human effort.

Lead Ranking 52

Lead Ranking Generation Lead Scoring Content 52

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meet with regulatory bodies early in AI development to ensure alignment and build trust.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? However, by no means should all content marketers seek to emulate them. Last month Google processed its five-billionth takedown request from copyright holders. Is there any such thing as a free meme? One was deleted.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. Currently, the legal landscape surrounding AI-generated content is sparse and unclear. Most copyright laws in the US and elsewhere center on the premise of human authorship.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” The other relates to copyright.

Gartner 127

Gartner Marketing AI Enterprise Management Marketing Management 127

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. Moingeon discussed Doppl and his recently launched and wildly successful Hugo Boss metaverse quest during the XR Pub Crawl for marketing and communications.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

Marketing AI 256

Marketing AI Webinar Metrics Content Marketing Planning 256

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). The same goes for generative AI. Would you ask a toddler to throw a javelin? In 2024, 7.5

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 87

Marketing AI Ethics Work Management Marketing Management 87

Litmus

MAY 16, 2023

So, what’s the “right” way to use AI in email marketing ? In this blog post, we’ll examine the ways email marketers can incorporate generative AI into their email programs while adhering to some guiding principles that address the most significant concerns surrounding AI. After all, we email marketers sure could use the help.

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Generative AI doesn’t make those things skippable. Check it against your persona research.

Marketing AI 113

Marketing AI Content Marketing Planning Ethics 113

Salesforce Marketing Cloud

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. It also allows you to add your own data to customize it and give it the context needed to yield great results from your generative AI queries. The answer to both is yes.

Training 98

Training Lead Ranking Paid Search Agency Business 98

Navigate the Channel

SEPTEMBER 25, 2023

But, in comparison, over half of web traffic worldwide is generated via mobile devices, according to Statista. You’ll also use that domain name as part of your marketing efforts across multiple campaigns. Before you start the process of building your site and creating marketing materials, do your research. As of mid-2023, 45.49

Domain 65

Domain Tips Work Management Copyright 65

ScanmarQED

OCTOBER 25, 2023

By analyzing vast amounts of historical written information, the system learns patterns, relationships, and trends that enable it to generate valuable insights. An accurate response curve can’t be estimated without sufficient data points in the same way that ChatGPT can’t generate precise content without being fed just the right information.

Copyright 59

Copyright Allocation Barriers Training 59

Scoop.it

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. With respect to marketing, content curation refers to the process of gathering relevant information that best represents the interests of your audience. So, without further ado. Let’s get started.

Curation 87

Curation Top of Funnel Content Copyright 87

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. You might even be charged with copyright infringement! Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? The Rise of AI in Marketing AI has the value it does in marketing because it gets us automated.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Salesforce Marketing Cloud

SEPTEMBER 12, 2023

Financial information , such as credit card details, bank account information, and passwords Intellectual property, which includes patents, copyrighted materials, designs, and specifications. Generates invented (not real), but realistic data. This ensures that data is usable in testing but is of no value to thieves.

Practices 72

Practices Best Practices Phishing Privacy 72

Hubspot

MAY 29, 2024

Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ). Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ).

Startups 52

Startups Work Management Marketing Management Buyer Personas 52

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy? No problem.

Service 118

Service Thought Leadership Differentiation High Quality Lead 118

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

Examples 81

Examples Conversion Urgency Marketing Amazon 81

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. You might even be charged with copyright infringement! Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Salesforce Marketing Cloud

JULY 27, 2023

AI – especially the emerging technology around generative AI. Think about it — you have a clear view of your customers through the data they generate. Using your trusted data can help AI technology boost your revenue strategy, and is a critical path forward in a murky future. One avenue worth exploring?

Marketing AI 52

Marketing AI Paid Search Agency Companies Media 52

Kevin Indig

FEBRUARY 14, 2023

They don't just introduce a new era of search but also the first big opportunity Bing has to gain more than its 6% market share. Google, on the other hand, delivered a confused presentation and published a press release with hallucinated results that cost the company -$100B in market cap after its stock dropped by -7%.

SEO 52

SEO Impressions User-Generated Content Copyright 52

markempa

MAY 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Sprout Social

SEPTEMBER 13, 2022

Using TikTok for business has become a powerful way for marketing teams to grow and nurture their audience. You can run a copyright check. When you build a relationship of trust with your audience, they’re more likely to keep buying from or refer you. TikTok marketing tools. Published on. It’s simple to use.

Budget Programs 117

Budget Programs Video Marketing Tools Marketing & Strategy 117

EMagine B2B Blog

APRIL 30, 2018

According to Forbes, 65 percent of people see online search as the most trusted source of information about people and companies. If your website isn’t reflective of trust and credibility, your audience won’t think twice about going elsewhere. So how can you build website trust in 2018? Updated copyright date.

Marketing Websites 45

Marketing Websites Privacy Policies Ad Building Copyright 45

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Your social media policy should include guidelines for confidentiality, brand voice, communication, and copyrights.

Social Media 125

Social Media Phishing Marketing Management Media 125

ClearVoice

SEPTEMBER 25, 2020

From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. How can you tap into this market — and bring in the cash? Plus, they get to help generations of freelancers find success with catered advice, concrete, real-world examples, and plenty of confidence-boosting dialogue.

Education 92

Education Ad Building Top of Funnel Class 92

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120