Scoop.it

OCTOBER 12, 2021

Content marketing isn’t what it used to be. What is a Content Strategy? Every brand produces content in some form or fashion. Every brand produces content in some form or fashion. But there’s a difference between creating content and having a content strategy. Content marketing isn’t stagnant.

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Organization Marketing & Strategy Marketing Strategy Webinar Metrics 100

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 108

Youtube Paid Content Promotion Advertising Channels 108

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. Storytelling in Content Marketing. There are many BFSI companies doing a great job at content creation – ScripBox is a good example.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Hubspot

APRIL 20, 2020

For me, when I think of incredible content marketing campaigns, I turn to fast food. If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. Let's take a look at the favorites of HubSpot content marketers. October 28, 2019.

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Hubspot Content Marketing Campaigns Planning 97

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Learn more about FOMO marketing in our guide.

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Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

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Social Media Video Marketing Social Marketing Top of Funnel 129

Oktopost

MARCH 31, 2021

TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 71% of B2B marketers said they used video content in their strategy. This upward trend shows no sign of slowing, with 82% of internet traffic expected to be composed of video content by the end of 2021. .

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Paid Content Video Marketing Work Management Marketing Management 69

Vidyard

DECEMBER 17, 2019

The rising popularity of video, along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Contents 1. Presentations or Webinar Videos 3. Presentations or Webinar Videos.

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Video Marketing Screencast Work Management Tips 127

LeadSquared

OCTOBER 23, 2016

That is exactly what Aditi Ohri , is trying to answer in this webinar. With over 5 years of experience in social media marketing, she talks about the subtlety of designing a Social Media Marketing Strategy in this webinar. View the webinar recording. For more insights on viral video marketing, watch this webinar.).

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Webinar Metrics Paid Content FAQ Social Media 52

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. While Gen Z does represent 44.6%

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Advertising Agencies Planning Viral Marketing ROAS 52

Vidyard

JULY 7, 2014

In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!) Well, YouTube is where it all started for Wishpond and I, only I didn’t realize that at first.

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Youtube Paid Search Agency Ads Practices 50

LeadSquared

FEBRUARY 23, 2016

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. View the webinar recording. Here’s a breakdown of the riveting Q&A session that followed the webinar! If you’re looking for content to curate, check out BuzzSumo.

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Inbound Marketing FAQ Webinar Metrics Work Management 52

Convert

APRIL 7, 2021

The winners in 2020 made content that resonates with viewers. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Not only do viewers and consumers crave live engagement, but also social media and streaming platforms have supercharged the reach of these types of content. Videos Can Humanize a Brand.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. If you create viral video content that people like to watch, more of them will share them on social media. That will give you a better idea of what works on YouTube. One is shares.

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Youtube Video Marketing Generation Budget Programs 234

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. However, one significant downside to live streaming is the unpredictable nature of it, which makes your content prone to flaws.

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Examples Ad Building Brand Identity Branding 101

Hubspot

MARCH 25, 2011

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.

Viral Marketing 28

Viral Marketing Video Marketing Best Practices B2B 28

Hubspot

MARCH 4, 2011

So, you’re going to make a “viral video.” You’re going to post it on YouTube and Facebook. The truth is you are more likely to wake up with your head sewn to the carpet than to see your next marketing campaign (video or otherwise) “go viral.” 3 Simple Examples of Going Viral.

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Viral Marketing Mobile Advertising Webinar Metrics Youtube 28

SocialPilot

FEBRUARY 11, 2024

From refining content strategies to enhancing influencer selection processes, AI is set to play a crucial role in shaping the future of influencer marketing. Catalog influencers known for their frequent and relevant posts in [specific category], ensuring content consistency.

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Sales Management ROI Planning Work Management 89

Hubspot

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Content Marketing " by QuickSprout.

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Class Enterprise Management Online Marketing Work Management 101

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

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Paid Content Media Work Management Eye-Tracking 52

Optinmonster

AUGUST 17, 2021

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. With OptinMonster, you can maximize conversions with personalized and engaging content. Page-Level Targeting: Display offers based on the content your users are currently reading. 5) Leverage Actionable Insights .

Lead Scoring 88

Lead Scoring Lead Ranking Generation Webinar Metrics 88

Sprout Social

FEBRUARY 8, 2023

When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

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Paid Search Agency Advertising Agencies Social Media Classified Ads 84

LeadSquared

MAY 20, 2015

In which case, it would go viral. What I am just saying that there is an excess of content, and not many ways to filter out the junk. They just know their target audience, and provide content of real value to them. Let’s discuss a few content marketing tips that have proven successful for many businesses.

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Tips Ad Building Content Marketing Paid Search Agency 52

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar?

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Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. Contents 1. Presentations or Webinar Videos 3.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. Come Up with a Video Content Schedule. That way, even if some urgent work or some unforeseen situation comes up, your followers will not miss out on the video content. Plan Your Budget.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Brandwatch Marketing

OCTOBER 5, 2020

Promote your own content to reach new people without big advertising costs. Engage with their followers with specially-created content to build on the already existing enthusiastic following. Create shareable and emotionally appealing content to start spreading their message organically and attracting new followers.

Social Media 105

Social Media Social Marketing Media Planning 105

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Content Marketing. Content marketing is a creating, publishing, and distributing content to your target audience. Account-based Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Gamifying User Onboarding Using Interactive Content. What did Buffer do? Engagement?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Hubspot

APRIL 14, 2011

How to Use YouTube To Increase Sales. When you write you want to make your content very conversational and engaging - and you know how hard it can be. Like the blank page for a writer, you still need to craft content for your video. These basic videos will probably not go viral but they are great to embed on your FAQ pages.

Youtube 28

Youtube eCommerce FAQ Viral Marketing 28

Optinmonster

SEPTEMBER 2, 2020

CTAs are usually placed in the form of a button in a prominent spot on your webpage: With the right call to action, you can persuade people who visit your site or read your content to do something specific, such as: Buy a product. Share a piece of content on social media. It helps your contests go viral so you can: Grow your followers.

Examples 121

Examples Click Rate Social Media Copywriting 121

Vidyard

MARCH 23, 2021

Get the Report Contents 1. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. Watch and Learn In this Chalk Talk video, Vidyard VP of Marketing Tyler Lessard explains how to track and measure the performance of your video content. Let’s explore both.

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Video Marketing ROI Analytics CTR 65

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

Biznology

MARCH 20, 2018

“In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.” Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

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Long Tail Marketing Blogger Outreach Paid Content 199