Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. You’re armed with your prospect’s buying signals, right?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

PureB2B

JANUARY 28, 2020

Enter intent data. Intent data is the lifeblood of sales and marketing because it offers insights into online actions that indicate potential to purchase. Intent data removes the guesswork in lead analysis and helps shorten the lead to sale conversion cycle. MQL remains relevant in today’s client acquisition process.

Lead Ranking 76

Lead Ranking Relevance Marketing Qualified Leads MQL 76

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Binary Demand

MARCH 26, 2024

increase since March 2020, signifies a major change in how we perceive B2B intent data. The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Adobe Experience Cloud Blog

JUNE 9, 2017

We are now living in the Engagement Economy where buyers have more power than brands and expect personalized, relevant interactions at every touchpoint. Now, savvy marketers are turning to intent data to listen to their target audience. In other words, which intent signals are the best predictors of purchase behavior?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. The first step to serving relevant ads to prospects is gathering accurate insights into their search behavior and buying tendencies. Intent data can tell you all of this. Craft engaging content that converts. What Is Intent Data in Marketing?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

ClearVoice

MARCH 29, 2023

In this guide, you’ll learn why your content doesn’t convert and what you can do about it. Table of Contents Why don’t blogs convert? According to statistics, roughly 91% of all blog content gets zero organic traffic—effectively reducing their conversion potential. Low-quality content.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Can you imagine seeing your content rank on Page 1 of SERPs? Start cranking out your content!

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Martech

FEBRUARY 13, 2024

The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. Audit your messaging Make sure it’s relevant to each segment. In other words, if you don’t want to be marked as spam, don’t spam all users with the same content.

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Inbox Insight

OCTOBER 27, 2023

This information helps in understanding their perceived intent or their purchasing readiness. The power of buyer intent data lies in its ability to allow sales and marketing teams to prioritize certain groups of people based on their intent.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Top Rank Marketing

DECEMBER 22, 2023

MarTech Instagram introduces GenAI powered background editing tool Meta-owned Instagram has begun rolling out updates to Story format content posted on the social platform that will offer users the ability to use AI prompts to change image backgrounds or to choose from recommended presets, Instagram recently announced.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

SalesIntel

JANUARY 21, 2022

Intent data is a set of behavioral and search signals to help marketers and sales professionals understand potential customers’ likelihood to purchase a product or service. They go online, read content, hunt for answers, and learn to cope with their discomfort. B2B intent data provides an accurate and effective solution.

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

NOVEMBER 20, 2023

This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. This real-time data lets you sync your messages with their current interests, ensuring relevance and timely engagement. Firmographic data.

Email Marketing 125

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 125

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Launch Marketing

JULY 26, 2023

Looking to elevate your organization’s lead generation through content marketing? Download our B2B Content Strategies for Successful Lead Gen for all the best practices and actionable tips. B2B buyers spend about 83% of their time independently researching before making a purchase.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior.

Paid Search Agency 117

Paid Search Agency Optimization Ads Mobile Advertising 117

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Martech

OCTOBER 24, 2023

For instance, if your analytics showcase a segment that demonstrates high purchase intent based on their digital engagement, you can direct specific campaigns their way, increasing your chances of conversion. Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable.

Enterprise Management 108

Enterprise Management Customer Satisfaction Purchase Intent Touchpoints 108

Only B2B

FEBRUARY 21, 2024

We’re entering a new era where personalization reigns supreme and the key to unlocking its potential lies in a powerful tool: intent data Think of B2B intent data as the secret sauce that unlocks a deeper understanding of your prospects. What is Intent Data, anyway? Implicit Intent: This is where things get interesting.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Launch Marketing

APRIL 12, 2023

If there is inconsistency, someone consuming a piece of content on social media might have a different idea of your who and what than someone who receives a marketing email. Drive more conversions with relevant, memorable messaging. But, it is important to focus on creating valuable content , not just content.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

PureB2B

MAY 30, 2022

97% of consumers research products and services before making a purchasing decision. You can gauge the level of a buyer’s intent through the content they consume. The more data points collected, the stronger the intent signals. What are the benefits of using buyer intent data? Produce relevant content at scale.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Zoominfo

DECEMBER 23, 2020

Gather More First-Party Contact Information with Content. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. This is where content marketing comes in — contact information from newsletters, webinars, customer feedback, etc. Invest in Third-Party Data.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. And if they plan to make a purchase decision relatively soon. Do you have the Authority to make a purchase decision? Do you have the Authority to make a purchase decision?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Televerde

MARCH 20, 2024

Likes on a post don’t guarantee that the audience is genuinely interested in your product or service, nor do they indicate that your audience is ready to make a purchase. What’s needed is a deeper analysis: understanding who is engaging, how they’re engaging, and whether that engagement reflects genuine interest or intent to purchase.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Optinmonster

MARCH 30, 2024

When making a purchase decision, our brain looks for a mental shortcut that will allow us to make a decision, pass judgment, or solve a problem quickly and with the least amount of mental effort. Social Proof Statistics: Building Trust 87% of buying decisions begin with research conducted online before the purchase is made.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. They’re demonstrating a willingness to purchase, meaning they’re more likely to seal the deal in the near future.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. Provide valuable content and resources at each stage of their journey. Must Read: What is Intent Data and How it Can Help Your Company? Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. CPG brands used new strategies to understand changing customer needs, meet fast-evolving demands, and remain relevant in a stay-at-home world.

Demand 130

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 130

Martech

OCTOBER 14, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Going beyond keyword analysis, Custom Contextual will lean on DoubleVerify’s Semantic Science engine which categorizes content into some 200,000 concepts. Why we care.

Advertisements 93

Advertisements Advertising Purchase Intent Privacy 93

Marketing Insider Group

JULY 10, 2015

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews.

Marketing Analytics Tools 100

Marketing Analytics Tools Content Marketing Purchase Intent Curation 100

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers?

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52