Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content. Adalytics claims.
SendGrid
MAY 18, 2022
As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. The post Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences appeared first on SendGrid. That’s why we spend so much time planning holiday email marketing campaigns.
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Martech Advisor
JANUARY 6, 2020
today, and the amount of content has exploded to the point where it’s almost immeasurable. Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. For brands, more programmatic means bigger opportunities to push strong cost-per-install ads from other apps out of the way with more transparent pricing.
Outreach
MAY 30, 2019
As marketing and sales communication channels have expanded, customers have developed clear preferences for when and how they want to receive content. For a long time, these levers were “all or nothing,” with unsubscribe or opt-out requests completely removing the prospect from all channels.
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Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. Find out more at Thinkers360.com/enterprise. Thought Leadership Consumers (Current State). com/enterprise.
Bluetext
MARCH 28, 2023
Earlier this year, Apple rolled out a feature that allows end users to limit the personalization of ads delivered across their devices (iPhone, iPad, Mac, iPod). Impacts of the Opt-out on Advertisers: Advertisers use this information all the time. The post Apple’s Social Media Opt-Outs appeared first on Bluetext.
markempa
MARCH 25, 2013
Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Watch the video below to find out more. My answer, in a word, was relevance.
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