SnapApp

SEPTEMBER 12, 2011

Viral Lift. Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Anything Goes Marketing

JANUARY 25, 2007

This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience. B2B marketers create surveys all of the time. It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of? Look at Location.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Kapost

JUNE 24, 2016

If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. But video content isn’t just amazingly efficient; it’s engaging, too.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Use #relevant hashtags in your social content.

Effectiveness 116

Effectiveness Social Media Paid Search Agency Viral Marketing 116

Tomorrow People

OCTOBER 31, 2012

Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 So make sure your personality — as well as your expertise — shines through in your content marketing strategy. #2 1 It’s not Business, it’s Personal!

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

Tomorrow People

OCTOBER 31, 2012

Content marketing is a great way to attract curious visitors to your site. Follow these five simple rules to secure your reign in the online domain. #1 So make sure your personality — as well as your expertise — shines through in your content marketing strategy. #2 1 It’s not Business, it’s Personal!

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

Martech Advisor

JANUARY 3, 2020

The subtitle, How Great Entrepreneurs Build Their Business and Influence—And How You Can Too, gives us a sneak peek into the content of this book. Use the tips and tricks shared by this social media guru to amplify your social media marketing efforts in 2020. Tips on content writing with storytelling and emotion.

Social Media 135

Social Media Social Marketing Media Planning 135

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The gold standard of viral videos. Amusing, Creative and/or Just Plain Odd Blog Posts.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Choose one key point: Simplicity is vital in short-form video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Biznology

JUNE 26, 2018

What micro-influencer marketing–and influencer marketing in general–offers is a primary and secondary effect: the primary flood of traffic and interest directly resulting from the energy of the outreach and the secondary indexing of social and blog and review content finally resulting in organic SEO prowess.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

NOVEMBER 30, 2017

What type of content appears to gain links from the competition? This is important for all strategies, regardless of keyword focus or content marketing emphasis. Understand Your Content Assets. Revisit The Traditional Marketing Plan. offline) marketing endeavors.

Link Building 169

Link Building Planning SEO Ad Building 169

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

JANUARY 15, 2020

Ann Smarty, one of the biggest names in digital marketing, said this in her article for Digital Marketer : “The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.”.and Having trouble associating your digital marketing spend to revenue?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Brightedge

APRIL 7, 2020

As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As you create this material, the BrightEdge platform can help you track mobile engagement to your content.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Computer Market Research

JULY 5, 2016

3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS Business. Email contact growing tips: Content upgrade offer (e.g., But who is to say that anybody is surprised? Start Giving It Away.

Marketing Management 60

Marketing Management Product Tips Viral Marketing 60

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Ambal's Amusings

NOVEMBER 12, 2010

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Biznology

DECEMBER 13, 2018

If you still aren’t integrating video into your marketing strategy, it’s time. Social platforms like Twitter and Instagram embrace video content and it garners much more engagement and reach than other content types. Curate Content that Engages. One great approach is curating new content that engages your readers.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Vidyard

MARCH 24, 2015

Video is now an established part of many online marketing strategies, providing an engaging form of media that can easily be viewed and shared. What is the objective of the video and how does this feed into my content marketing strategy? Ever dreamed of creating the viral video of the year?

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Content Standard

AUGUST 14, 2015

It’s no surprise that original content creation remains a top-five service requested by marketers, since content marketing budgets are increasing, and content production continues to grow. Eighty-five percent of marketers are directly involved in the processes behind creating content for brands.

Demand 40

Demand Marketing Budget Marketing Budget Creation Content 40

Hubspot

MAY 24, 2017

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. So how can they create high quality content at scale?

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Hinge Marketing

SEPTEMBER 3, 2015

As is the case with any other blog, you’ll need content that’s compelling, shareable, and even has the possibility of going viral. Here are some simple ways to offer interesting content on your accounting or financial services firm’s blog. Leverage Current Events for a Wider Range of Content Topics.

Tips 48

Tips CPA Cost per Acquisition Content 48

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Computer Market Research

JULY 5, 2016

3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS Business. Email contact growing tips: Content upgrade offer (e.g., But who is to say that anybody is surprised? Start Giving It Away.

Marketing Management 60

Marketing Management Tips Product Viral Marketing 60

LEADership

AUGUST 14, 2015

That’s already a pretty strong sell for adding visual content to your online marketing. But what if you also found out that larger product images and video content can increase your sales by 46%? Visual content will also increase your exposure, since it is shared 3x faster than text. Which sites are most useful?

Social Media 40

Social Media Media Content Viral Marketing 40

Ambal's Amusings

MAY 27, 2010

Is less better than more when it comes to content? Instead of bombarding prospects with "too much content" should companies carefully chose 1 or 2 pieces of important content that will educate prospects? What kind of content is most useful in each phase of the B2B marketing cycle? Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Convince & Convert

AUGUST 23, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s not about going viral; it’s about being useful.” Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. Please support them; we couldn’t do it without their help!

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Valasys

JULY 24, 2019

The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories. The marketers can architect impactful Facebook advertising campaigns keeping the following trends in mind: 1. Videos Outperform all other Types of Facebook Posts: 87% of online marketers use video content.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

Content Marketing Institute

APRIL 27, 2018

Plan these three elements carefully to create a compelling bio: The content. The bio content or text is the most important element. You can drive a flood of leads with a relevant and enticing call to action like this one from an earlier version of Foundr’s profile (“Get Our Free Instagram Marketing 101 Issue!

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

KoMarketing Associates

JUNE 13, 2017

And, according to the Content Marketing Institute’s (CMI) “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America” report , they’re not alone when it comes to having an affinity for infographics in the B2B marketing space. Recognize the Need. that focus specifically on cloud security.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Seriously though, what can we as social media marketers learn from these three failures of online marketing?

Social Media 120

Social Media SIC Media Peer-to-peer 120