Marketing Craftmanship

SEPTEMBER 26, 2023

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

Marketing AI 147

Marketing AI Paid Search Agency Thought Leadership Copywriting 147

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Biznology

NOVEMBER 15, 2017

Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce. The post 3 steps to lead online marketing in tomorrow’s digital Earth appeared first on Biznology. Predictable competitive responses have failed and are defeated by these tech giants. Thanks to all our sponsors!

Online Marketing 152

Online Marketing Planning Leads Lead 152

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Biznology

MARCH 31, 2022

B2B marketers would be looking for more money to create video content even if the pandemic had not given such a big boost to the kinds of online engagement where video content shines. Of course, creating video content was never the point; video can work its magic if and only if it’s shared.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The new musical you’ve all been waiting for.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. The new musical you’ve all been waiting for.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. How do I use it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

B2B Marketing Traction

OCTOBER 12, 2011

Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine?

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Valasys

MAY 24, 2021

If you have any services and products then WordPress or a Shopify platform would be best for you to show the online presence of your business. Keep website content ready. In the on-page SEO, you have to deal with content, and technical optimization part (HTML source code, CSS, java). Social Media Marketing / Optimization.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

The Daily Egg

JANUARY 17, 2019

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute.

Small Business Marketing 106

Small Business Marketing Online Marketing Business Social Media 106

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Gather the data.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Outbrain

NOVEMBER 16, 2022

With Dynamic Search Ads , Google enables you to expand your potential audiences via search, automatically generating ads based on your website pages and content that match search queries. When users are inside LinkedIn, they’re in “professional” mode and will view ads and read content with a different mindset. per click, $6.59

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. Nowadays, with marketing pertaining to everything from SEO to social media to PPC, you can't do it alone.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Marketing Insider Group

JUNE 28, 2017

Marketing automation has driven content to new and exciting places but is your content game as strong as it could be? These nine automation tricks and tips can nudge you that little bit closer to content perfection… take them, implement them, and pass them on.

Automation 240

Automation Content Marketing Content Marketing Automation 240

Biznology

JUNE 11, 2015

For these reasons alone, you should make link acquisition a priority within your online marketing. Of course if you’re employing other digital marketing strategies you may not have room left in your budget to launch a full-scale link building campaign. Content Marketing. Public Relations (PR). Pay-per-click (PPC).

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Content is Still King. It is often said content is king when it comes to the web. However, any old content will not engage prospective clients.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Guest post by David Gutierrez. You need to tell a story.

Video Marketing 238

Video Marketing Storytelling Content Paid Search Agency 238

The Effective Marketer

JANUARY 17, 2012

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. See Lior’s bio at the end.

Online Marketing 100

Online Marketing Planning Blogger Template 100

KoMarketing Associates

JANUARY 16, 2018

It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. The History of Content Marketing. Source: The History of Content Marketing.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

Marketing Insider Group

MAY 30, 2017

Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, […].

Automation 243

Automation Content Marketing Content Marketing & Strategy 243

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. The post 3 predictions for online marketing in 2016 appeared first on Biznology. 1) Adaptive Websites. It’s amazing stuff. And, guess what?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Ranking Lead Scoring 100

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. See what HubSpot marketing experts are saying, below.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KEO Marketing

MAY 10, 2017

When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns. They create valuable content. They leverage social media.

Online Marketing 54

Online Marketing Paid Search Agency Marketing & Strategy Marketing Strategy 54

Fusion Marketing Partners

FEBRUARY 6, 2020

Marketing content is an important component of effective B2B marketing. Quality and quantity are both important attributes of good online marketing content. This article discusses the miminum quality and quantity standards for content marketing.

Content Marketing 120

Content Marketing Content Marketing & Strategy Marketing 120

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down).

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100