Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 331

Storytelling Top of Funnel Content Paid Search Agency 331

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 328

Lead Scoring Lead Ranking Marketing Analytics Tools Content 328

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? The answer is simple: conduct a content gap analysis. That means developing fresh, relevant, and engaging content your audience will love.

Analysis 306

Analysis Top of Funnel Work Management Lead Scoring 306

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 279

Content Marketing Lead Scoring Lead Ranking Planning 279

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. What’s more, local search can be a great equalizer.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

Lead Ranking 251

Lead Ranking Content Lead Scoring Keywords 251

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 112

Top of Funnel SEO Long Tail Marketing B2B 112

Contently

FEBRUARY 28, 2023

The rumble of traffic. So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

Newsletter 116

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 116

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Next, consider repurposing your podcast content in your marketing and thought leadership efforts.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Contently

JANUARY 16, 2019

According to the article, roughly half of traffic and engagement is fraudulent. Now that I’ve had some time to reflect, I realize that great content marketing only becomes more important to the online ecosystem if most vanity metrics are so bloated. We’re all just soaked in a seven layer dip of made-up, falsified baloney.

Traffic 167

Traffic Content Marketing Paid Search Agency Content 167

Marketing Insider Group

JANUARY 9, 2023

Over 55% of websites don’t receive organic traffic because they don’t have backlinks. A recent study found that domain ratings and keyword rankings are closely correlated, proving that domain authority is helpful when estimating a website’s likelihood of seeing organic traffic on search engines. Deliver Quality Content.

Domain 320

Domain Lead Scoring Lead Ranking SERP 320

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. Learn what creating content like a journalist really means and discover our best tips on how to do so.

Top of Funnel 264

Top of Funnel Tips Content High Quality Lead 264

Marketing Insider Group

MAY 14, 2024

Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART). These should inform the relevancy of your SMART goals. Email Newsletters: Share specific information with people who are already interested in your cause. These goals can be raw numbers, such as X number of attendees or Y dollars raised.

Planning 238

Planning Event Marketing Marketing Plans Work Management 238

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. That said, you must find that happy medium between content and context.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. How regularly? Share your thoughts on that.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. After all, it appears on a content marketing agency’s blog, right? Content marketing checks off all three boxes. Put industry-leading content to work for your brand.

Content Marketing 284

Content Marketing Paid Search Agency Advertising Agencies Business 284

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Marketing Automation Services 307

Marketing Automation Services Marketing Budget Paid Search Agency Service 307

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want. Curated content.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there. To access these offers, you can ask site visitors to sign up for your email newsletter.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. It drives traffic to your website. Based on the objectives, you can now set goals to measure the success of your newsletters. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Metadata

MARCH 10, 2021

And yes, this is the February customer newsletter. The startup’s software, cloud, and virtual sensors allow customers to monitor network traffic and detect potential cyberattacks before they start. We also released the anonymized data set in Google Data Studio so you can find relevant benchmarks based on your industry and company size.

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

Contently

MAY 26, 2020

The cartoon was in Moz co-founder Rand Fishkin’s Slideshare on Why Content Marketing Fails , which has over 6 million views and does a fantastic job illustrating why many companies struggle with content marketing ROI: Some marketers expect content revenue to have a linear path. The 3 stages of content ROI.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

Contently

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? The mainstreaming of voice search means that digital marketers need to adapt their digital content to make it voice-search friendly so they can rank in voice search results. SEO is all about writing for the customer and creating content that answers burning questions.

Content 193

Content Mobile Marketing SEO Keywords 193

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. How to get free traffic to your landing page. 1 – Share relevant landing pages with email subscribers. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Scoop.it

SEPTEMBER 8, 2022

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. Dive in and explore a creative way to build more content while staying creative and fresh.

Curation 94

Curation Generation Content Thought Leadership 94

Contently

FEBRUARY 23, 2023

For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Tools like Mention or Buzzsumo can help you collect and analyze data about your brand or select relevant topics. The post How to Track User Sentiment vs. User Behavior in Your Content appeared first on Contently.

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

Traffic 102

Traffic Lead Scoring Lead Ranking Optimization 102