ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

PureB2B

JANUARY 24, 2017

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. You can incorporate case studies in content marketing in a myriad of ways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

SendX

JUNE 12, 2020

With email marketing, you own the content, list and all your data. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. Next up, you want to offer personalized content based on your subscribers’ demographics. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. They just subscribed to your email list.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Webbiquity

APRIL 18, 2024

Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). By automating this process, businesses can consistently engage leads with relevant and timely content.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

KEO Marketing

DECEMBER 16, 2014

While we have discussed the explosion of mobile quite a bit here recently, much of the focus has been centered on making websites and other online content mobile-friendly. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation.

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

ClearVoice

MAY 6, 2024

Imagine seeing content that specifically addresses your needs and pain points. That’s the impact that you can have with content personalization. In fact, personalized content improves people’s attitude toward a brand. Are there any trending conversations you can join by publishing currently relevant content?

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

SendX

FEBRUARY 26, 2021

That said, always make sure to provide true value to your prospects, whether it’s an eye-catching welcome email or strong, insightful content related to their niche, always have in mind to gain their attention and make them wanna come back for more. It should catch people’s attention and give them a reason to open your emails.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Marketing Insider Group

MARCH 18, 2020

When it comes to an effective content strategy , having a calendar and content management tool is the forcing function of making sure the strategy is adhered to. DivvyHQ is a full content management platform designed for teams and marketers managing a lot of content. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

BuzzSumo

MAY 30, 2019

You create content online, like a blog article for example. says the content manager — and so it goes. By the time you reach the end of this article, you’ll realize what it is that’s been throttling the success of your content being shared online and three specific tactics that will obliterate this problem once and for all.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

SendX

JULY 30, 2021

SEO or Search Engine Optimization is a set of strategies you can use to develop content that aligns with the criterion Google has developed to identify relevant and high-quality results. The goal is to make your content more noticeable in search results to get more traffic. What Is SEO? However, getting more clicks isn’t sufficient.

Email Marketing 209

Email Marketing SEO Work Management Marketing Management 209

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Website sign-up forms, lead-generating efforts, and email content exchanges may do this. Consider branding, personalization, interesting content, calls-to-action, and mobile responsiveness. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

SendX

AUGUST 20, 2020

Source: clemensvdlinden.com 1) Open rate This metric reflects the number of people from your email list who clicked on your emails. According to statistics, 47% of people note that subject lines are the main factor that determines whether they decide to open emails or not. The best approach is to make your content personalized.

Analytics 195

Analytics Conversion Tips Click Rate 195

Launch Marketing

SEPTEMBER 27, 2023

These actions can be anything from opening an email to viewing a landing page on your website. By segmenting, you can craft tailored email content that resonates, ensuring higher engagement rates. While the content offered is important, so is the email design.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Now analyze email, content, and subject line performance per unique audiences. Every audience is unique.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. Guest post by Stefan Debois.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Brandpoint

DECEMBER 27, 2018

The day after that, open rate. While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Automated emails.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Optinmonster

APRIL 4, 2024

Segmentation : Email segmentation is absolutely key to sending relevant content to your target audience. And it’s even better if you can test your sender names and email content. Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. In the B2B sector, typical rates are 2.5%–5%. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 124

Outreach Email Marketing Optimization Lead Scoring 124

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Clear and concise messaging: Keep your email content simple and focused.

Lead Generation 107

Lead Generation Lead Ranking Tactics Lead Scoring 107

Zoominfo

OCTOBER 23, 2018

1. Use dynamic content to personalize your email marketing strategy. To take email personalization to the next level, we suggest you try dynamic content. You can often add the dynamic content to each email as it’s sent—creating a message that’s personalized in real-time. 7 Ways to Optimize Your Lead Generation Landing Pages.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

BOP Design

JULY 30, 2021

Email Open Rate. Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate. Click-Through Rates.

Email Marketing 126

Email Marketing B2B Marketing B2B Click Rate 126

Vidyard

JUNE 3, 2015

Used every tip, trick, and marketing technique to get visitors to your landing page? The data backs up the importance of video: it increases the open rate of emails by 13%, and drives more traffic to landing pages. There are plenty of ways to incorporate video on landing pages to drive conversion.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

Only B2B

JULY 7, 2023

Create compelling lead magnets: Offer valuable resources such as eBooks, whitepapers, industry reports, or exclusive content that your target audience finds enticing. In exchange, ask for their contact information, including email addresses, when they download or access the content.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SmartBug Media

JANUARY 19, 2023

We’ve worked with plenty of clients who have transitioned from platforms that provide data information on minor league metrics for email and SMS campaigns—such as click rates and open rates—and witnessed a world of difference as they transition to Klaviyo. The Design: Was it minimalist or showy?

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Anyword

MARCH 24, 2022

Can artificial intelligence writers create high-quality content? There are plenty of situations where the technology can make life easier for content teams, or even take over entire processes from humans completely. Where Does AI Copywriting Leave Human Content Writers? The short answer to this question is, yes.

Marketing AI 52

Marketing AI Copywriting Generation Landing Pages 52

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Only B2B

JULY 29, 2021

It is never solely about open rates and click through rates to measure your campaign effectiveness, but also comprises many key metrics that will give you ideas of effectiveness depending upon your goals. Let’s talk more about metrics other than Click through rate and open rate. Check Bounce Rates.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Anyword

FEBRUARY 7, 2022

The content of messages – both subject lines and body – sent as part of an email marketing campaign is built through copywriting. However, once these attempts are made, any non-responsive contact should be deleted so as to improve your open rate. For example, the time of day at which you send an email can affect the open rate.

Copywriting 98

Copywriting Email Marketing Paid Search Agency Landing Pages 98

Martech Advisor

DECEMBER 23, 2019

Emerging trends bring new marketing opportunities, which can sometimes feel like too much of a good thing: interactive content, chatbots, messaging apps, AI and more. Shoppable landing pages. That’s where shoppable landing pages come in. You can even track page visits and sales.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. An AI-powered tool like Smart Copy can make it easy for businesses like yours to consistently grow with relevant, personalized content. Email subject line : Welcome to AWT.

Impressions 129

Impressions Examples Landing Pages Opt-out 129