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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?).

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How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. There are three major factors that affect your email open rates: Subject line (does it compel users to open the email?)

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

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6 KPIs for Measuring the Success of B2B ABM Advertising Campaigns

6sense

3: Content Engagement Rates. The success of most B2B marketing strategies is measured in how targets engage with your content. . For instance, if you create a personalized landing page for an account, you may expect a 60% to 70% engagement rate. It includes email open rate and clickthrough rate metrics.

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5 Buyer Persona Statistics You Need to Know in 2021

Business Brainz

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. Many such campaigns don’t yield desirable results as most leads don’t open the email, or even unsubscribe.

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Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts. It’s also a proven method for generating higher clickthrough rates, web engagement, and pipeline.

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15 Best Email Lead Generation Techniques and Strategies

Optinmonster

You can immediately tell whether an email campaign has been effective at engaging your audience through metrics like open rates, clickthrough rates, and conversion rates. Content Upgrades & Gated Content. Did you know you can turn your most valuable content into a lead magnet ?