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How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Help your reader out and link to that great content!

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Trending Sources

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. Helpful tips: To skip a Snap, tap the screen once.

29+ Actionable Content Writing Tips [+Examples]

Writtent

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Read your content aloud.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. 8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. Content needs to be informational and neutral in tone.

9 Essential Tips for Researching Your Next Content Campaign

B2B Marketing Insider

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 13 Twitter Tips for Increasing Engagement by Sazbean.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

11 Actionable Writing Tips [+Examples]

Writtent

As more and more content is produced on the Internet, people are less and less likely to read your blog in particular and stay interested in it. Here are 11 actionable writing tips to help you do just that. Do I really need to expound further on this tip? Image source.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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15 Insider Tips for Creating a Content Creation Machine [SlideShare]

Hubspot

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine.

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24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

crafting email subject lines that will lead to opens and click-throughs, designing messages that are distinctive yet clear on any device, and most importantly, creating content that both provides value to the recipient and achieves organizational goals. Email List Building Tips.

Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? ” Corporate blogging guide: strategy and tips by i-SCOOP. ** 5 STARS.

7 Must-Read Tips To Simplify Content Marketing Planning

B2B Marketing Insider

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. 7 Ways To Solve The Content Marketing Planning Conundrum. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it?

6 Tips to Increase Your Email Marketing ROI

Content Standard

You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption. Here are six tips to help you increase your email marketing ROI. Such as: What content topic or format do your leads prefer? Source: Hubspot].

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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. But, here’s the rub: It’s going to take time, effort and content to reach that point. (If

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. Hey folks, welcome to the second installment of this column.

18 Tips for Planning a Flawless New Product Launch

Hubspot

At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. 18 Foolproof Product Launch Tips. At HubSpot, we write a mock press release before we launch a product.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

9 Essential Tips for Researching Your Next Content Campaign

SnapApp

Coming up with a steady stream of ideas is par for the course for content and demand gen marketers. . Not every idea is necessarily perfectly aligned , or can be followed up on, however, what makes a strong piece of content stand out from the others is almost always the research behind it. .

12 Tips for Writing Clickable Search Ad Copy

Hubspot

Content creation is an essential part of a marketer's day-to-day job. Now that we've gotten the definition of a search ad out of the way, here are 12 tips for writing quality ad copy and making the most of the limited space. Tip: If you don't know, ask them.).

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

General Email Marketing Tips & Techniques. The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. Email List Building Tips. 25 Clever Ways to Grow Your Email Marketing List by HubSpot.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

I try to leave my house as early as possible," says Leslie Ye , writer and editor for HubSpot's Sales Blog. Most media outlets allow people to submit authentic, original articles on topics that are relevant to their readership.

8 Data-Driven Tips for Using Images in Blog Posts

Hubspot

Follow the eight tips below to learn data-driven tips that will help you squeeze the most value out of images in your blog posts. 8 Data-Driven Tips for Using Images in Blog Posts. Although this data is specific to Facebook, the principle holds true for blog content as well.

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Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. By leveraging the power of "how" more frequently, we as inbound marketers can make sure we''re producing content that''s genuinely useful.

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How to Craft a Standout Online Portfolio: 7 Tips & Tools

Hubspot

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Rather a quality portfolio should display your best work relevant to what you’re trying to accomplish.

Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week

Hubspot

How to Grow Your Database Through Blog Comments [Quick Tip]. Typically when you think about growing you contacts database through blogging, you think about focusing on topics that are relevant to your buyer personas and using calls-to-action to incite conversion opportunities.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter Tips for Newbies. Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. Tips for Twitter Brand Pages. Jon Elvekrog details “four concrete strategies to use social advertising to deepen your brand impact on Twitter” for brands, among them getting your content “in front of connected fans.

50 Tweetable Twitter Tips You Wish You Knew Years Ago

Hubspot

Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Each tip has a [click to tweet] link so you can quickly tweet out that tip. Mix up your content and interact with your followers.

How to Write a Great Email Signature: 9 Tips With Real Examples

Hubspot

Here are some tips for creating ones that are helpful and professional, including a few great examples. You can use HubSpot's free Email Signature Generator to make your own professional email signature template and easily add it to your email provider.

Six Ways to Search-Optimize a Blog

Webbiquity

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. Most B2B website content (other than items like news releases and upcoming events) and much B2C content as well is fairly static; once it’s written, it tends to stay pretty much intact for the life of the website. Blogs are one of the best mechanisms for publishing a steady stream of new content.

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

Hubspot

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.