How to Use Data to Create More Relevant Content
DECEMBER 11, 2015
Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.
HubSpot Launches New Version to Deliver Better-Targeted Content
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.
Hubspot Inbound Conference Recap 4 of 9
SEPTEMBER 18, 2015
The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. Be relevant early.
The 23 Best Content Ideation Tools
MAY 31, 2016
Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.
Is Author Rank Really Relevant?
JULY 18, 2014
If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. ” so searchers understand the value of your content.
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
MAY 10, 2016
Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 17) HubSpot Social Inbox.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. there is a lot of potential content we should produce for inbound marketing.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Relevate ). HubSpot ). HubSpot ). HubSpot ).
Content Marketing 2015: Top 100 Influencers & Brands
JUNE 30, 2015
What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.
Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
FEBRUARY 8, 2016
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. By launching HubSpot Research, we are bringing our insights to the surface so everyone can take advantage of them.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. HubSpot.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Content Marketing Findings. HubSpot ).
HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
MAY 7, 2013
At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.
How HubSpot Grew by 50% in 2013: A Year in Review
JANUARY 28, 2014
2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.
Use This Agenda For Your 2016 Content Marketing Plan
grow - Practical Marketing Solutions
FEBRUARY 17, 2016
As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.
Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
SEPTEMBER 17, 2014
Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year.
56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. Hey folks, welcome to the second installment of this column.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords.
Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
B2B Marketing Insider
AUGUST 10, 2015
If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.
The ‘Less Is More’ Content Strategy
FEBRUARY 21, 2017
What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.
Content Strategy Before Technology Acquisition
FEBRUARY 25, 2016
Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? Marketing automation should deliver content that speaks to your prospect like a person—rather than a machine.
Resistance to Change and Surviving Content Shock
grow - Practical Marketing Solutions
AUGUST 4, 2014
I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? PR News and HubSpot cited it as one of the top talks of SXSW).
25 of the Very Best Content Marketing Resources in 2016 … So Far
JULY 21, 2016
Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.
Is content swiping smart marketing or brand desperation?
grow - Practical Marketing Solutions
SEPTEMBER 8, 2016
The race to publish meaningful and relevant content is furious. I simply dove into the meat of the content. But where did this content come from? The benefits of this content strategy. This is a new source of free, quality content. By Mark Schaefer.
Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
MAY 25, 2014
This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare].
Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
DECEMBER 15, 2013
Poring over the content we put out this past week at HubSpot, one word really stuck out to me. By leveraging the power of "how" more frequently, we as inbound marketers can make sure we''re producing content that''s genuinely useful.
Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week
MAY 11, 2014
Typically when you think about growing you contacts database through blogging, you think about focusing on topics that are relevant to your buyer personas and using calls-to-action to incite conversion opportunities. Blogging content creation
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Joydeep Deb explains how to add and customize a Google+1 sharing button on any website, as well as how to modify +Snippets “to customize the Title, Thumbnail Image and Description that appear when your content is shared.”
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
JUNE 6, 2012
The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.
12 Great Examples That Prove the Power of Repurposing Content
NOVEMBER 14, 2016
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. Why You Should Repurpose Content. Content Marketing Daily TOFU
Announcing HubSpot 3: The Future of Marketing Software
AUGUST 29, 2012
In the first five years of HubSpot, we did just that. We helped them do it in a way that added valuable content to the space. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing.
7 Reasons Your Content Marketing Strategy Isn’t Working
grow - Practical Marketing Solutions
MARCH 16, 2012
As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. But while it is extremely important, having a good content strategy isn’t always easy. Your content is too repetitive or boring. Your content is too promotional.
Why Your Company Might Need a Content Audit
DECEMBER 28, 2016
Content is used as a valuable marketing tool across all industries. From social media content to long-form evergreen content, marketers constantly write to build awareness and nurture relationships. And all of that happened by conducting a content audit. Content
How To Create Lovable B2B Marketing with HubSpot 3
The Forward Observer
SEPTEMBER 4, 2012
To succeed in this new era of marketing avoidance and consumer control, B2B marketers are offering useful content to their prospects to earn their attention. Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc.