How to Use Data to Create More Relevant Content

Hubspot

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published.

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

Trending Sources

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Hubspot

I didn't think about influencer marketing again until I joined HubSpot. When I started experimenting with influencer marketing strategies for the HubSpot Sales Blog seven months ago, I was operating under a few key assumptions: If one influencer is good, 23 is better.

How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams

Hubspot

When we read in 2016 that BuzzFeed was changing the entire way its content creation team was structured , it made us curious about how we were creating our own content. Were we dedicating enough resources to video content? How 4 Content Marketing Shops Staff Their Content Teams.

Is Author Rank Really Relevant?

Hubspot

If you’re a content marketer, you can scramble, scratch your head, or just go back to scribing. Create relevant content. They must create content to help buyers make intelligent decisions. ” so searchers understand the value of your content.

How We're Using Influencers to Drive Engagement on Social Media: A HubSpot Experiment

Hubspot

Some worry about having enough content to publish while others might worry about posting on the company page from their personal account. We've started experimenting with different ways to leverage content on social media.

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Hubspot

Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. That content is evergreen, and we thought, "Hey, maybe we should focus on that when we launch something new.". A Test of Evergreen Product Marketing Content and Organic Traffic.

The 23 Best Content Ideation Tools

Webbiquity

Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. 16) Content Idea Generator.

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How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. What's important to emphasize here is relevancy.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. there is a lot of potential content we should produce for inbound marketing.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

Compounding posts may not necessarily be blockbusters when they’re first published, but their structure and substance are so relevant that they continue to deliver value and grow traffic organically -- no additional marketing needed. An Analysis of HubSpot’s Compounding Posts.

Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Promote Your Content Among Key Influencers. Content.

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Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul

Hubspot

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. 3) Subscribers didn't always feel that the content was relevant to them.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. By launching HubSpot Research, we are bringing our insights to the surface so everyone can take advantage of them.

The 17 Best Social Media Management Tools

Webbiquity

Enter your content into a queue and SocialFlow uses real-time data, along with your business rules, to determine what and when to publish through your social media accounts. Add content manually, in bulk, or through an RSS feed to Edgar. 17) HubSpot Social Inbox.

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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Relevate ). HubSpot ). HubSpot ). HubSpot ).

Stats 138

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016.

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How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

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Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week

Hubspot

This week was a very practical week in HubSpot content. This week’s content has been particularly dedicated to offering helpful tips and teaching you the “how to’s” on everything from business cards to resumes to storytelling.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

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The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. HubSpot.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Email posts directly to personal, relevant connections. Hey folks, welcome to the second installment of this column.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Content Marketing Findings. HubSpot ).

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Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Your to-do list, in order: Step 1: Make a list of relevant keywords.

PPC 27

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

If an amazing piece of content falls in the woods and no one is there to hear it, it does not make an impact. But how often should you publish new content for your business? How many pieces of content do you need to publish to meet your traffic and lead gen goals? But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. In their study, Hubspot found that 90% of their leads came from old blog posts.

Resistance to Change and Surviving Content Shock

grow - Practical Marketing Solutions

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. ” What does this mean for content marketing? PR News and HubSpot cited it as one of the top talks of SXSW).

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. – Hubspot.

Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week

Hubspot

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare].

Is content swiping smart marketing or brand desperation?

grow - Practical Marketing Solutions

The race to publish meaningful and relevant content is furious. I simply dove into the meat of the content. But where did this content come from? The benefits of this content strategy. This is a new source of free, quality content. By Mark Schaefer.

Search Has Changed. Here’s How Your Content Needs to Evolve.

Hubspot

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 But this way of thinking about content has hit a wall.

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. By leveraging the power of "how" more frequently, we as inbound marketers can make sure we''re producing content that''s genuinely useful.

SEO 16

The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Referenceable content.

Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week

Hubspot

Typically when you think about growing you contacts database through blogging, you think about focusing on topics that are relevant to your buyer personas and using calls-to-action to incite conversion opportunities. Blogging content creation

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial

Hubspot

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Hubspot

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. We helped them do it in a way that added valuable content to the space. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing.