Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions with content that deeply connects with their followers.

Advertising Agencies 117

Advertising Agencies Brand Identity Branding Marketing & Strategy 117

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. Email segmentation is when you organize your email recipients into smaller groups with the purpose of sending them relevant information. This targeted approach creates a more engaging and relevant experience for me.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Yes, “customers” and “purchasers” are the same people.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here.

Budget Programs 105

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 105

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Oktopost

OCTOBER 20, 2021

One of the hottest marketing trends to come along in recent years is content personalization, which might provide them a path out of the lead generation wilderness. It’s not hard to argue in favor of content personalization, but figuring out how to actually implement it is another matter entirely. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Webbiquity

JUNE 13, 2023

Loyalty makes customers more willing to repeatedly purchase from that business instead of its competitors. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience. You can send relevant offers that show you understand their expectations.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Research Customer Needs to Create Effective and Relevant Content. Assure Visibility for B2B Content via Paid Advertising.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Contently

JANUARY 11, 2023

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Personalization is all about relevancy to the customer. Become more relevant. When brands don’t take steps to make the experience relevant, it results in lost customers.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Marketing Insider Group

MAY 11, 2021

An example could be, “What marketing qualified leads (MQLs) are most likely to make a purchase this month?”. You may need to pull from historical data, demographic information, and firmographic characteristics. Use this model for recommending relevant ads, products, and services to your audience. Distributing Targeted Content.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing? Content is pre-written or dynamic, based on the maturity of the company using drip marketing. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

SEPTEMBER 19, 2022

B2B and B2C customers don’t just think personalized content would be nice — they expect it. Over 75% of consumers indicated that personalized communications factored into their brand considerations — and a whopping 78% said personalized content would increase the likelihood they’d make another purchase. Past purchase behaviors.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? but there’s no one-size-fits-all approach.

Marketing Websites 115

Marketing Websites Content Marketing AI Tagging 115

Martech

APRIL 23, 2024

Marketing-related examples might include demographics, sentiment or purchasing behavior. Content and product recommendations. Beyond just content and product recommendations, predictive analytics can be used to forecast “ next best actions ” across the full range of the customer experience. Clustering models.

Analytics 98

Analytics Marketing AI Lead Ranking Forecasting 98

ClearVoice

SEPTEMBER 22, 2023

5 Foremost Software and Tech Content Ideas for 2024 Take inspiration from the top five software and tech content ideas below to help drive your content strategy forward in 2024. Optimize your content for voice search Modern users rely on smart assistants and use voice to search topics, products, and solutions online.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

Scoop.it

APRIL 13, 2023

billion active users, and 68% watch a video to help them make a purchase decision. Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. This rapid growth, especially the 1,365.5% But why the focus is on individual buyers? A deeper dive is necessary.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Navigate the Channel

OCTOBER 10, 2023

This ensures that people actively searching for relevant information are more likely to discover your website. The key here is to avoid direct sales pitches in your content. Instead, focus on providing informative content. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Launch Marketing

NOVEMBER 8, 2023

These characteristics include demographics, firmographics, psychographics and behaviors: Demographics: These are the general characteristics and personal traits of your ideal customers. Some demographic components include age, education, job title, geographic location and gender. Make sure you set aside time for this.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Marketing Management 107

Marketing Management Personalization Best Practices eCommerce 107

Vision6

APRIL 17, 2024

To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Relevant: Does your event goal align with your broader marketing goals?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

SmartBug Media

FEBRUARY 8, 2023

The process of understanding the customer based on their interests, demographics, and behaviors is known as personalization. Use customer data such as purchase history, browsing history, and demographic information to create personalized product recommendations for individual customers. Personalize email marketing campaigns.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

ClearVoice

MARCH 10, 2020

Everybody is creating content. Having a content strategy isn’t enough anymore. You need to discover a deeper content connection, which is where the content marketing hierarchy lends support. A content hierarchy is a method and structure for organizing your brand and marketing content. Click To Tweet.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. The TLDR version?

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. By leveraging buyer personas, your marketing messaging, content and sales and marketing efforts can be approached with an understanding of the buyer’s context and perspective. Project/purchase-related goals.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Launch Marketing

APRIL 12, 2023

If there is inconsistency, someone consuming a piece of content on social media might have a different idea of your who and what than someone who receives a marketing email. Drive more conversions with relevant, memorable messaging. But, it is important to focus on creating valuable content , not just content.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118

Only B2B

APRIL 3, 2024

Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Sprout Social

JULY 25, 2023

The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Valasys

OCTOBER 4, 2023

Whether it is logistics or content, if your product does not reach your target audience at the right time, what is the use of creating it in the first place? While ChatGPT and other AI models have been scrutinized for being used in content creation, exploring smart content distribution with AI could bring fruitful results.

Marketing AI 52

Marketing AI Distribution Top of Funnel Marketing & Strategy 52