Tomorrow People

NOVEMBER 25, 2021

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. Online customer reviews.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Martech

JANUARY 9, 2024

During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.)

Optimization 104

Optimization Ideal Customer Profiles Customer Surveys Communities 104

illumin

MAY 9, 2024

It brings personalization to your marketing campaigns because it tells you what resonates with your customers and you can then take advantage of that information to increase audience engagement. Primary market research includes data gathered from surveys, focus group discussions, and interviews.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Martech Advisor

JANUARY 27, 2020

Marketers are still using antiquated keyword tools to power their content strategies, and this frustrates their target audiences. Use these three tactics instead to power your content with what really matters, says, Nick Chasinov is the founder and CEO of Teknicks. Learn More: Five Ways of Presenting Great Content.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Click-through rates (CTR).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Contently

JULY 12, 2017

Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. I’ve been hearing the term “data-driven content” in pretty much every corner of the content marketing universe lately. This process is crucial.

Top of Funnel 154

Top of Funnel Peer-to-peer Content CMO 154

Content Standard

APRIL 2, 2019

Audience personas, segmentation, and journeys are common pillars of content marketing —informing all elements of the content strategy, targeting techniques, and distribution methods. Original research for content marketing takes the guesswork out of audience development. Original Research Leads to Personalized Content.

Research 105

Research Content Marketing Paid Search Agency Content 105

Vision Edge Marketing

JANUARY 11, 2022

Qualitative research provides one of the best analytical methods to inform and create this connection with customers. It employs methods such as interviews, focus groups, observation, open-ended surveys, and recordings (audio and video) to gain insights into people’s opinions and experiences. .

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 120

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 120

Convince & Convert

OCTOBER 22, 2021

What if there was a way for you to use this downtime to inform others and increase brand awareness? According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work.

Social Media 126

Social Media Customer Surveys Eye-Tracking Opt-out 126

Tomorrow People

APRIL 27, 2022

Your organisation needs to have enough data and information so you can analyse all three. Previous customer surveys, interviews, focus groups. However, you can still deduce what kind of segments your competitors are targeting by analysing their offering, their online presence, their content strategy, etc.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Content Standard

APRIL 23, 2024

If anything, the declining effectiveness of traditional media and the sheer volume of channels, content experiences, and platforms available for marketing demands more dedicated oversight from savvy marketing leaders with a seat in the boardroom. Ironically, I’ve found the opposite to be true.

CMO 85

CMO Enterprise Management Planning Work Management 85

Content Standard

MAY 12, 2021

To generate fresh demand, a CPG marketing strategy must approach content and competition in new ways—and that’s never been truer than in the wake of the pandemic. Using consumer surveys, we examined buying intent, interest, and other factors around emerging products.

Demand 129

Demand Marketing & Strategy Marketing Strategy Paid Search Agency 129

Seismic

OCTOBER 10, 2022

In the process, they often rely on content and collateral that may be outdated or no longer accurate. Old branding reflects poorly on the organization, and outdated product information confuses buyers. Even worse, sellers often waste time looking for content and attempting to tailor old materials to current needs.

Tips 52

Tips Content Work Management Touchpoints 52

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. The same principle applies to content. Writing is a creative pursuit, but scaling content is a science. By measuring the right metrics.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Sprout Social

MARCH 1, 2023

According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Digital content creators are reshaping brand strategy for the better. Forge a new kind of focus group Creators’ communities are living focus groups.

Product 87

Product Focus Group Social Media Advertising Agencies 87

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This data is typically gathered through various channels, such as online transactions, surveys, social media interactions, and customer service interactions. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Mismatched Content Type Priorities. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

ClearVoice

MAY 29, 2023

Buyer personas can inform a wide range of marketing activities. Including content creation, advertising, and even product development. Preferred marketing channels: Preferred channels for gathering information, researching products, and seeking recommendations. You may also run customer surveys, interviews, or focus groups.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Stevens & Tate

JANUARY 9, 2020

Send Out Customer Surveys. One of the easiest ways to collect information about your target audience is to send out surveys to your customers. Basic NPS surveys can give you a good idea of what they think about your products and services and give you more detail about what they liked and didn’t like.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Heinz Marketing

APRIL 12, 2022

It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. As a B2B Marketer, you’re trying to find out what challenges and needs a business encounters (in various industries) and how your content can help them grow their business.

Ideal Customer Profiles 109

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 109

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. This information lets you create more personalized and effective marketing campaigns. AI tools can quickly and easily identify commonalities within your audience and develop targeted content.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing AI Profiling Personalization 104

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Social Media 142

Social Media Research Social Marketing Media 142

FunnelEnvy

MARCH 18, 2024

For example, if your buyer persona is a “Cost-Conscious CFO,” your email content could highlight features that demonstrate cost savings and ROI, like reduced subscription costs or improved lead generation efficiency. Then, you can personalize the experience by providing relevant content and resources at every touchpoint.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Heinz Marketing

MAY 29, 2021

Thank you, ON24 for the informational read. How Content Operations Magically Balances Creativity and Scale. Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Thank you for the informative read, Marie Hattar.

B2B 129

B2B Digital Transformation B2B Sales Customer Satisfaction 129

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Zoominfo

OCTOBER 18, 2022

The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. Reputation Includes content assets such as blogs and press releases 2. Demand creation Includes webinars, white papers, and product trials 3. But the world has changed.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

ClearVoice

JANUARY 11, 2024

A certain amount of this information will likely come to you from your product team, and some may already exist if you’re an established brand. But when it comes to your target audience, there’s no such thing as too much information. Who are the individual people you’re creating content for? Where do they live?

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Content Standard

NOVEMBER 14, 2018

Uncovering strategic insights has always been a priority for content and brand teams. Being aware of how your audience and competitors are moving is critical to success, and in many ways marketers are the ones with the greatest access to that information. Passive Content Intelligence. Active and Passive Listening.

Content Marketing 69

Content Marketing Content Budget Programs Marketing & Strategy 69

Binary Demand

APRIL 8, 2024

Information can be gathered through various sources such as CRM systems, website analytics, customer feedback, research reports, industry publications, databases, surveys, interviews, and focus groups. Here’s how: Segment size and growth One of the primary metrics to consider is each segment’s size and growth rate.

Segmentation 52

Segmentation B2B Marketing Customer Satisfaction B2B 52

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. B2B Customer Interviews & Surveys. Surveys are helpful, interviews are better. What about other content?

Research 98

Research B2B Marketing Tips B2B 98

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.). Or you may not.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. All of that data is extremely valuable.

Social Media 107

Social Media Social Marketing Media Paid Search Agency 107

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. Content is everywhere. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78