Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Tony Zambito

MARCH 26, 2012

This is part 3 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . The sheer size of the SMB makes for a daunting task for any organization intent on marketing to the SMB segment.

SMB 100

SMB Enterprise Management Buyer Personas Marketing Management 100

SmartBug Media

APRIL 17, 2020

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. Also note that, like all Marketo features, this feature needs to comply with GDPR for European audiences and will not surface personalized content for people who have opted out. Predictive Content.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

BenchmarkONE

SEPTEMBER 9, 2020

Create Content. Your content marketing strategy is inherently wrapped up in your branding strategy and includes your blog posts, white papers, webinars, social strategy , and email marketing. . Create a documented marketing plan for your content that establishes the following: The goals you want your content to achieve.

SMB 61

SMB Branding Brand Identity Top of Funnel 61

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit?

Contacts 91

Contacts Automation Campaigns Marketing AI 91

Marketing Insider Group

DECEMBER 8, 2020

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. This consists of vendor and third-party content.

Digital Transformation 275

Digital Transformation Marketing AI Work Management Marketing Management 275

Marketing Insider Group

JANUARY 30, 2023

But before you pull the trigger, consider starting up your content engine. Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. Why Prioritize Content Creation Before Hiring A Fractional CMO?

CMO 219

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 219

B2B Marketing Directions

NOVEMBER 7, 2020

Image Source: The Branded Content Project/Borrell Associates Inc. billion on content marketing this year, according to new research commissioned by The Branded Content Project. In mid-2020, The Branded Content Project engaged Borrell Associates Inc. Content Marketing Spending Borrell's analysis found that U.S.

Spending 68

Spending Research Content Marketing Planning 68

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 100

Statistics SMB Content Marketing Planning 100

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. 10x Content Origins. Quick Takeaways.

Lead Scoring 340

Lead Scoring Lead Ranking Content SMB 340

Marketing Insider Group

SEPTEMBER 28, 2021

But you might be trying to move into other markets. You’ll find that much of your objectives center around content marketing goals because you need content to achieve just about anything! Creating thought leadership content to assert your company as credible, trustworthy, and an expert. Tech Stack.

Planning 271

Planning Lead Scoring Lead Ranking Gartner 271

Search Engine Journal

SEPTEMBER 29, 2022

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get More Budget To Experiment On New Marketing Channels appeared first on Search Engine Journal.

Advertising Channels 83

Advertising Channels SMB Customer Surveys Search Marketing 83

Convince & Convert

APRIL 24, 2013

We can pretend we’ve all accepted the commonly understood benefits of content marketing. Content marketing can help you make money. Planned and executed by marketing professionals, your content marketing efforts will drive traffic to your site and increase leads. But we’d be pretenders.

Content Marketing 160

Content Marketing Planning Content Paid Search Agency 160

Scoop.it

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. See How Competitors Are Doing When growing your SMB, you also need to look at your competitors and gather competitor intelligence. Look at their content marketing strategies as well. Here’s an example.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Onalytica B2B

OCTOBER 30, 2018

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

DivvyHQ

NOVEMBER 2, 2021

Any business can have a successful content marketing operation. With less budget and resources, are SMBs at a disadvantage in the content marketing game? However, if you're a small business going up against much larger competitors, you may feel a little bit like David vs. Goliath.

Content Marketing 91

Content Marketing Content Small Business Marketing Marketing & Strategy 91

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. For SMB IT leaders, and the senior business managers and owners they report to, it is often easier to maintain the status-quo, than to take a chance and risk change.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Martech

SEPTEMBER 18, 2023

We look at SMB — anything under 100 employees, enterprise — anything really over 3000 employees. Q: What kinds of segmentation do you do? A: We segment by size. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states.

Ideal Customer Profiles 113

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 113

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Marketing Insider Group

JANUARY 19, 2017

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. From molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Efficiency 100

Efficiency Content Marketing Content Advertising Mediums 100

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

ClearVoice

AUGUST 24, 2022

So make sure your content is search engine friendly. For example, if you are a B2B marketer and are developing SMB content, keep in mind that searchable and findable content is likely going to yield more attention than anything else you can do. When you develop content, it is OK if you don’t know everything.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Latest Research.

SMB 40

SMB ROI Marketing Budget Work Management 40

PureB2B

AUGUST 18, 2020

Peter Cannone, accepting the role of CEO at DSG, has more than 20 years of senior management experience, including over a decade as CEO in the workforce, digital marketing SaaS, and services sectors—most recently as the CEO of UpCurve, Inc.,

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Biznology

JUNE 28, 2013

If you’ve got someone on your team who can handle this, save your marketing dollars. But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. You typically pay per post, or negotiate a flat rate each month.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 59

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. She’ll reveal how you can be a content rockstar – even without any backup singers.

Content Marketing 48

Content Marketing Peer-to-peer B2B Thought Leadership Marketo 48

Envy

FEBRUARY 13, 2021

The Chief Marketing Officer heads a company's marketing efforts and makes purchase decisions about marketing tech, sometimes together with the CISO and CTO. Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Content4Demand

OCTOBER 29, 2021

Take a closer look to see how these marketing and sales practitioners creatively and effectively engaged their buyer audiences in a variety of categories from Generation Z Trailblazers to SMB Maestros. Take a look at the fresh ways you can use interactive content to create immersive buyer experiences that make an impact.

SMB 52

SMB B2B B2B Sales B2B Marketing 52

Outbound Engine

DECEMBER 8, 2022

That kind of writing takes skill and experience, which makes it hard for small businesses that don’t have an email or content marketer to do it for them. If that sounds difficult, don’t forget that your business can take advantage of our email and content expertise year-round.

Best Practices 52

Best Practices SMB Small Business Marketing Click Rate 52

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The feudal system is alive and well in digital marketing. Content-fueled initiatives such as organic search, organic social, email, and on-site personalization.

Privacy 126

Privacy iProspect Ad Exchange Paid Search Agency 126

The Point

NOVEMBER 10, 2014

For a more detailed discussion of what mistakes to avoid in B2B email marketing, download our free white paper: “ Top 10 B2B Email Marketing Mistakes.”

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Copywriting 100

Outbound Engine

DECEMBER 7, 2021

That kind of writing takes skill and experience, which makes it hard for small businesses that don’t have an email or content marketer to do it for them. If that sounds difficult, don’t forget that your business can take advantage of our email and content expertise year-round.

Best Practices 69

Best Practices SMB Small Business Marketing Click Rate 69

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management SMB 54

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 266

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 266

ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

Demand Generation 100

Demand Generation Enterprise Management Demand Generation 100

Webbiquity

APRIL 10, 2018

Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. Content Marketing Institute ). And case studies are the type of content technical professionals value most. KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246