Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management SMB 54

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research. But where do you start with your research process?

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Marketing Insider Group

NOVEMBER 28, 2023

An increasing number of businesses are seeing the value of a clear content marketing strategy. However, your content marketing strategy doesn’t just involve what you’re doing but also who is doing it and how. If you’re going to succeed, you need to fill all of the essential content marketing roles.

Digital Asset Management 255

Digital Asset Management Marketing & Strategy Marketing Strategy Work Management 255

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool? billion by 2025. Integration.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Heinz Marketing

AUGUST 30, 2019

By Josh Baez , Engagement Manager at Heinz Marketing. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. Methodology. Key Findings.

Research 72

Research Budget Programs Enterprise Management Marketing Budget 72

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools? Here are the top 17 tools available on the market.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”.

Allocation 48

Allocation Marketing Websites SMB B2B Thought Leadership 48

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Bluetext

APRIL 20, 2020

Originating with early-century saloon owners marketing free, salty lunches as a way to entice beer drinking, even the etymology of the #TNSTAAFL phrase foreshadows the destiny of commerce itself – it’s impossible to get something for nothing. Economy vs. Premium Content. According to content marketing agencies, balance is key.

Top of Funnel 31

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 31

Salesforce Marketing Cloud

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Being an SMB has its challenges.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

DivvyHQ

AUGUST 7, 2018

While the C-suite focuses on winning the battle of market share, marketers are struggling (and often losing) the battle for attention share. The slow death of traditional advertising is sure and steady. Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. Your Choices.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Atomic Reach

APRIL 2, 2019

What are the content marketing statistics that matter? How can you convince your team, let alone your boss that content marketing is worth the investment? Content Marketing has a host of benefits and is definitely worth the time and effort. Content Marketing ROI. Source ). Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

NuSpark Consulting

NOVEMBER 10, 2013

Overcoming lack of understanding, resources, and content . This same concept can be applied to marketing automation for small and mid-size business. I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns.

SMB 100

SMB Marketing Automation Services Marketing Automation Marketing Budget 100

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. In this article, we talk about building a content strategy for your small business that brings consistent results over time. What Is a Content Strategy?

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

JUNE 3, 2016

When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

Webbiquity

MARCH 13, 2018

Facebook is, for marketers of all types, the social network that can’t be ignored. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. On Facebook, video gets three times as much engagement as any other kind of content.

Stats 207

Stats Paid Content Facebook Demographics 207

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. More broadly, the line between “traditional” media and blogs is blurring. Mashable is technically a media site though commonly viewed as a blog. Riverbed Marketing ). TechClient ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

APRIL 1, 2020

Email marketing. Social media. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Dive Deeper: * MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads. * Organic Traffic.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Single Grain

FEBRUARY 21, 2020

One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. Book My Free Marketing Consultation.

Marketing Budget 84

Marketing Budget Budget Programs Marketing Budget Creation Paid Content 84

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex. What is Funnel Marketing? Full Funnel Marketing Strategy #4: Email .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B). Be responsive. Strategize and measure.

Stats 80

Stats PR Social Media Social Marketing 80

Single Grain

MARCH 2, 2020

This post was refreshed with new content for 2020. If you’re an experienced digital marketer, then you know that when it comes to content, video is increasingly more important. And not just on social media, either. 81% of businesses use video in their marketing strategy, a 63% increase since last year.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Directive Agency

FEBRUARY 4, 2022

Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer farm-fresh links or overseasoning with keywords. Too often, digital marketing overemphasizes tactics and outcomes without tying each action to a timeline and overarching goals. Search engine optimization is a long game.

SEO 52

SEO Ideal Customer Profiles Top of Funnel Marketing & Strategy 52

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Step 1 – Identify Your Target Market. Company size (SMB, Fortune 500, etc.). We help Fortune 500 companies in the FinTech space grow through content marketing.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

accelerate agency

JULY 28, 2021

Use content marketing to promote your enterprise SaaS. When you started out as a SaaS (software as a service) company, you most likely targeted SMB (small and medium-sized business) customers while you established your presence and perfected your product. They do this to gain a foothold in the market and attract new users.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

Sprout Social

SEPTEMBER 6, 2016

For some time LinkedIn was seen as a job search platform. Over the past few years, LinkedIn focused on getting businesses to use the platform for branding and content marketing. Sponsored: This shows whether or not you paid to promote a post. If your post is organic (non-paid) this will be empty.

Linkedin 95

Linkedin Analytics Demographics B2B Thought Leadership 95

accelerate agency

JUNE 30, 2023

How to determine which Enterprise SaaS pricing model is best for you Use content marketing to promote your enterprise SaaS What is enterprise SaaS? There are lots of advantages to enterprise SaaS, which you can describe to customers in your content marketing.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28